Andy Burnham's response to being called "a pair of eyelashes and a black t-shirt" by Kemi Badenoch.

Prime Minister's questions today, Conservative leader Kemi Bainock described Mr Burnham as a pair of eyelashes and a black t -shirt.Tonight he has put out this very short clip on X. It's dark blue actually.What does that tell you?

Look, Keir Starmer wouldn't have done it.He wouldn't have been able to pull that off.It was brief.So what?

So what?

Well, I'll tell you why I think it matters.I know it feels frivolous.But actually, communication does matter.And I think styles of communication are really changing.And that's what Keir Starmer never quite realized, that I've got my lines to take, and here I am.I'm going to recite them for you.

It doesn't work anymore.You need something nimbler.You need something quicker.You need something a bit punchier to cut through, especially when social media is where a lot of people are getting their news.And that kind of thing works.And I think that is important.