Apple is passing the cost of AI onto its customers

Oh, hi, Tim Apple.I mean, Tim Cook, the CEO of Apple, not Tim Apple.Oh, don't worry about it.It happens more often than you think.So what are you doing here?Oh, that's right.

I came here to make sure that you got Apple Intelligence installed on all of your Apple devices.Oh, I'm good.I don't think you understand.We gave it this cute name, Apple Intelligence, but it's actually artificial intelligence on your phone and computer.No, I get it.Hi.

How can I help?Hi.No, thank you.I don't want this.Unfortunately, we're going to make it really hard for you to not use Apple Intelligence on your devices.Have fun.

You're welcome.Bye, Dad.Hey there.Oh, good.You're back.Can you please take him with you?

He's taking up a ton of space.Aw, come on.It's just a few gigabytes.You know, people don't want AI on their devices.You can turn him off.For now.

Oh, good.

But I love you.You know, only 8 % of people said they would ever consider paying for it.

That's actually why I'm here.Apple Intelligence, which I did not ask for, costs us a lot of money.

Ah well, sucks for you.So we're raising the prices of some of our products by around, I don't know, $200.You're passing the cost on to the customers?You're like, The opposite of Costco.It's just for some of the MacBook Pros and some of the iPads and the speaker.It's fine.

Chip prices have quadrupled in the last year and are expected to get even more expensive to make.Maybe I should get a different brand.I loved Windows 95.Well, good luck.Microsoft changed their prices for the same reason.And you're looking at them.

I feel like AI is costing the consumer more than the company.Nonsense!1 .4 trillion dollars has been invested.This is a growing industry.That's just the amount of money that AI companies are spending.Also, did you see that lawsuit that alleges gas companies are using AI to illegally drive up the cost of gas in California?

I simply helped them coordinate higher prices.While ensuring there was no competition nearby.Yeah, and you know what?Had the gas companies even said thank you once to me?Do you have any good news?Widows Bay on Apple TV.

So good, right?Oh my god, it's so good.

It scares me.And makes me laugh.