"DON'T KNOW WHAT THEY'RE DOING!" Simon Jordan's PASSIONATE RANT on Spurs' BIG MONEY transfer deals!

Tottenham Hotspur right in the mix when it comes to transfers.What is going on with Tottenham now that we know they will pay an initial £92 .5 million for Sandro Tonelli with an additional £7 .5 million in proposed add -ons.And in the process, they will take, for that amount of money, Tonale from Newcastle United to themselves at the Tottenham Hotspur Stadium.This comes after Spurs signed West Ham midfielder Matias Fernandes in a deal worth £85 million.That came after we learned that Andy Robertson, Marco Senesi joined on frees from Liverpool and Bournemouth, respectively.And then they'd brought in Jean -Paul van Gecke from Brighton for 52 million quid.

Simon, it begs the question, even though, yes, the ownership is the same, they are behaving differently, are they not?

Yes, they are.

Compared to the time that Daniel Lever was there.

No doubt.No doubt about it.I'm not disputing it.What does it tell you about the players that are joining them?Because with respect to Tonali, why would you go from Newcastle to Tottenham Hotspur?I suspect it's because of the money.

And I don't know what that tells you.That tells you that you've either got a player that's playing for money or a player that's playing for ambition because you're going to a side that's finished fourth from bottom of the league last year.

We've spoken about this.

But going to the central theme...I don't think they know what they're doing.They're paying massively over the odds for these players.I think you've gone from one extreme to the other.I think you've got football expertise that Daniel and his team exhibited at certain times, but they didn't have the balls or the financial desire to push the envelope.Now you've gone the other way.

Now you've gone the other way, which is you don't care about the financial concerns of what you're doing.You're just going to spend whatever you want to spend.And the fans will love it.The Spurs fans will love it.Of course they will.But when you're looking at what they're buying...

But are you being objective about this, Simon?Because I know you're aligned with Daniel.

I don't care about what happens to Daniel.That's not my business.Daniel's still worth 600 million quid.

But you can't really criticise them or accuse them...a lack of objectivity with regard to what they're now doing.I mean here's Paul in Leighton Buzzard.Is Simon finally going to have to accept that he was wrong about this Spurs ownership?Tonali joining Spurs.

I'm wrong about that, yeah, because I said he wouldn't join.

They're spending 100 million quid.Is Simon now ready to jump on board and accept that Levy was holding the club back on the pitch despite all his great work in other areas at the football club?Levy has been sacked and within 12 months we've broken our transfer record twice and smashed our wage structure too.How can that be a coincidence, says Paul?Are you ready, Simon, to sell us you were wrong about the Spurs ownership?

Because the majority shareholders have changed their view.I mean, I realise that in the one -dimensional, myopic world of fans that don't really understand how it works behind the scenes, that the optics of it are very clear.We now, as the majority shareholders, have changed our view.We were the same majority shareholders.We were the cash in the room.Daniel Levy didn't have the economic wherewithal.

Daniel Levy doesn't have the financial might...Daniel ran it.Daniel ran it on behalf of the majority shareholders.

They gave him the budget to run it.Correct.Daniel Levy couldn't just go write cheques no matter what.He had to bring the income in to write cheques.It's the same ownership group, but if they hadn't finished 17th and 17th and back -to -back season, would they be splashing the cash right now?Indeed.

Could Daniel not have urged the ownership more to do the kind of thing they're now doing.

But that's an assumption that he didn't.I mean, I will agree with a lot of fans that I think Daniel is ostensibly an accountant by profession.I think he doesn't feel things viscerally that the way certain people will do, because the emotional investment that certain football operators will feel will be aligned with the views of the fans.Predominantly, the fact that the Saudis, or the UAE -owned Man City, Abu Dhabi -owned Man City, they don't feelto be emotionally invested in Man City.They just want to be the best version of themselves they possibly can.

Where's the heart and feel of the Saudi ownership of Newcastle?Because they damn sure aren't pushing the envelope.The way that Daniel ran the football club was to balance the books and drive the revenue.You've now got a different motivation.You've got a different attitude by the same people that were controlling the dynamics of the business.

So why do you think they've got a different motivation?

because I think they recognize that to sell this football club they need to start winning things.The real capital value has been proven by Man City is that you can get four or five billion quid because believe me there was a three and a half billion pound deal on the table and the mechanics behind it fell down for a variety of different reasons with Tottenham.You look at this now what I will tell you now and people say oh it's just you covering your arse.I don't care about Spurs.Daniel's my mate but I don't really care that much about whether Daniel's running Tottenham Hotspur or not.Was he wrong to run it in the way he did?

He ran it the way he was able to.Now, you could have made decisions.You could have made slightly ballsy decisions where you take this risk because you're emotionally motivated a certain way.Daniel's not built that way.But what Daniel did do was provide a platform now.What they've decided to do now is we don't care about the economic viability of this football club.

We don't care about the sustainability of it.We're going to try and buy our way to success, which is the blueprint for football clubs, to some extent, like Man City.The challenge is, here's my view, they don't know what they're doing.They have no football now in that building.And I'll be interested to see how this...What's that based on?

They don't know what they're doing.Because they're paying £100 million for Tenali, because they're paying £85 million for Fuentes.

But that's the market.That's what you think the market is.What market is it?Who are they bidding against?Nottingham Forest have just paid £116 for Anderson.No, Manchester City have.

Manchester City have, right?

A bigger part of Manchester City.But the point is that you're comparing apples of all interests.So does Man City not know what they're doing?

They've won the league.Tottenham have won nothing.Tottenham have sat fourth from bottom in the last two seasons.Well, you might think it's that way, but now Tottenham have gone two ways.They've gone from actually having some degree of control over what they're buying.First of all, I don't think they've got any football expertise in the building in terms of the commercial side of things.

I don't think Vinay has a clue about football.I think he knows how to run commercial things, but I think he has no clue about football.I think the sporting directors are not good enough.So they're making decisions.We can all spend money.They have now gone from buying players at a certain budget to buying players at top, top, top money.

Well done.And they're now paying players top top wages.You're not getting Tonali because he wants to come to Spurs.You're getting Tonali because you're paying Newcastle 100 million quid and this guy's going to get 300 grand a week.

Brad, on that, Tonali from Newcastle to Tottenham, as a player is that an upgrade?

I mean, compared to who?So you could scour the globe and get someone who is who is potentially younger and an actual investment for far less money that's going to do the same type of output.I think a lot of, you know, the two recent signings are more for the fans.I think the first three signings are really good.Those seem to me like the Zerby signings of who he wanted and get him through the door quickly.It's a lot of money for this player.

But they're not spending 100 million just for the fans, are they?Of course they are.They're trying to increase the popularity, increase the style of play so they can sell the club.The club's been for sale for a long time, although not a for sale sign on the front of it because they're financially unviable, but it has been for sale for a long, long time.They have had potential investors through the doors many times in discussions.

They can't do right for wrong though, can they?But now they're showing a bit of ambition.

No, but you're asking, hang on, I'm not criticising their ambition, you're asking me to qualify my views.And I'm looking at it and saying, I have said for a long time, because somehow I've been pigeonholed into being Daniel's PR, I've turned around and said, Daniel built a spaceship, I said this a long time ago, it might need someone different to run it.So I said that a long time ago, but I don't think it's these guys, and I don't think they've got the commercialof the football operation to make football decisions.Now, buying Tonelli, what does it tell you about Tonelli?Tonelli's going to Spurs.

Now, I would always make a case for London Club because I was a London Club owner and I'm a Londoner, but I look at Spurs and I think they're chaotic.I think they don't have any nails in the building and it's no surprise to me that the mess they were in last year.Now, if they want to buy their way out of it, fantastic, I hope it works for them.But my concern, insofar as I have any concern, is that the decisions that they're making are just playing to a gallery of believing that you can buy success.Dzerbi is, to me, a one -trick pony.And we'll see how he plays out, right?

Because he's got this reputation.For what?

It's got to be more than that, though.Well, we'll see.It's got to be more method to the madness.Does Ternally improve Tottenham, Brad?

All the signings together improve Tottenham.Tottenham to go to Tottenham, they're going to have to pay even more money.So then, are you getting that player for the right reason?And that's what I think Simon's pointing to.And that's the point I'm making too.

Do you not think that, do you think Daniel, just going back to Levy for a second, do you think Daniel wanted to borrow money then?Do you think Daniel wanted to go to the banks and be restricted by banking covenants?Why in Christ's name would he want that?Perhaps he would have gone to the majority shareholders first and said to Joe and his gang, do you fancy bankrolling this football club a bit more than me having to go and do deals with banks?

Just to be clear Simon, why is all this activity happening?in the light of the exit of Daniel Levy?

Because there's been a change of motivation.Whether Joe Lewis has stepped back and allowed his children and grandchildren to be more involved, whether they got fed up with Daniel because people fall out in business all the time, and ultimately Daniel was the focal point of Tottenham Hotspur.It was Daniel Levy's Tottenham Hotspur.It was Daniel Levy's deals that were being done.Daniel Levy was a dealmaker.Daniel Levy was front and centre.

And in the background is the majority shareholders.

Were they better with him?Would he have said yes to spending 100 million on Denali?

If he was able to, I suspect so.Where do you think this money's come from?Do you think someone just magicked it up out of the cash flow of Tottenham Hotspur?Lewis and his family have suddenly decided to rock into a room and decide now, based upon the decisions that they've made, that they're going to change the way they operate.Now the question is, if they're to change the way they operate, could Daniel have made them change the way they operate?And if they had changed the way they operate, would Daniel have been the right person to manage it?

And I would say, yes.But that's my view and people say it's because you're up Levy's backside.No, I'm not.I've had plenty of fights with Daniel over the years.I happen to respect the acumen he brings to bear.I happen to believe that some of the things he says are right.

But also, on the flip side of it, football ain't no business.So when you're playing in a jungle of Man City that don't care what things cost, or Man United that don't care what things cost, I suppose if you want to win something, you've got to forget your business principles and go, it ain't a business, it's a way to lose money, and let's make it work.Let the fans have what they want.

I would say yes as well, but it's based off personal experience.I was there for four years and I did my contracts on my own while I was there.So I saw how Daniel worked up front and centre with the players.So if he was given more money, yes, I think he would have dealt very well with it.

You asked most of the players that played for him.Murphy's the same.Murphy said the same thing when he dealt with Levy.Now, you can make this case and they can play this gallery and they can all go that Levy is the worst thing that God ever put breath into as Tottenham Hotspur.But the reality is something different.We will see how this profligacy plays out.

I'm willing to wager you it will not play out the way that Spurs now think they've got the utopia.We've got Daddy Warbucks in the building that's now going to buy his way to absolute success.I bet they bloody don't.OK, good luck with Spurs.