Joe Rogan Experience #2527 - MrBeast

It must be very easy to get people to do your show.Well, I mean, yeah, seeing how we give away millions of dollars, it's, yeah, usually people are very excited about it.The actual, the only hard part for us is, you know, if it's a longer one, just the time off work.So, cause sometimes when we shoot like Beast games or stuff, you know, it can go for a month, but besides the work stuff, of course.

Are there people that haven't been able to do the show because they couldn't get a month off work?

Oh, yeah, tons, of course.So we always have like, even like the day before, you know, sometimes people get cold feet.So if we're doing something with 100 people, we'll usually have 10 backups, just because, you know, I would imagine that the type of person that would do your show would have a job that they could quit.Well, uh, Yeah, I mean, I guess it depends, right?Whether it's the YouTube channel where we're doing 100 families compete for $250 ,000 or it's Beast Games where they're competing for $5 million.The $5 million, people are way more excited for.

Some of the YouTube videos, it's not as grandiose.They're like, I don't know if I want to lose my job for a 1 % chance of winning $250 ,000.

Well, how many people, when you do Beast Games, how many people are competing?

So the newest season we just shot we grabbed one person from every country on earth.So it was around whoa Yeah, which I was actually pretty cool because you would put them in these like crazy games and you'd see how someone from like the Asian You know Pacific countries would react versus like someone in South America and they play and think so differently because they have such different upbringing So that's really cool.

Did you have to I mean you must have had to thoroughly vet these people, right?Yeah Make sure they're not insane?Make sure you don't have a serial killer?

We do the psych and background checks, of course.

How do you get that information?How many countries are there, first of all?Is it 190?

We went off of whatever the Olympics do, so it's something around 200.Yeah, plus or minus a couple.

So some of them have to have some shitty infrastructure.

Oh, I mean, I think one of them has literally 40 ,000 people living in it.Like it was, what is it not the Something sea islands, not the Cayman Islands, but some island country.And yeah, I was like, wow, like my town, which has 100 ,000 people is two and a half times the population of your country.Well, I was joking with the contestant because I was like, if you win the $5 million, you could technically give a $200 dividend to every single person in your country.It's like, it's that crazy.It's that little people living there.

Wow.

Yeah.

That's the kind of country like, I wonder if you could buy that country.

Mmm, you know the GDP is probably, you know, a couple hundred million dollars if I were right like someone like Elon or something like that could buy There's probably thousands of people in America that could I mean, I feel bad people from that country listening that we didn't say the country Okay, we're good.

We're good.We didn't say it exactly.

It's like yours.

They should know what they are Yeah, they were their country of 40 ,000 people.That's just what it is.Nothing wrong with that But it's uh, it is weird how many countries there are and if you've got a person from every country What are the odds you're going to get good data as to whether or not they're a criminal?

Well, that's why I mean if you saw like our budgets on what I have to spend on casting those people It was ridiculous to be able to get them all because basically what we did is we grabbed multiple options for each country and what I was worried about is that like the Contestant from blank country would suck and then the country would be like Jimmy you hate us and you purposely picked this, you know Absolute moron, so we would pick two or three from each country and then we let people from those countries vote on who should compete I had to get multiple from each so I think I ended up spending over a million dollars just on aggregating and casting and background checks and everything, and then putting it out there so people could vote on it.But that way, whatever, like Georgia and Europe, if that guy's an absolute moron, it's on them.They picked him.

Right.That's actually very smart.

Exactly.

How did you come up with the concept for this show?

First of all, how the fuck do you have time to do that show as well as do your YouTube show?I just don't sleep much during those, because like, Beast Games basically is 30 days of just, you know, 18 hours a day filming, and so, and for people who might not have heard of it, it's essentially the largest cash prize of any show in the world.Season one we had the most contestants of any show in the world, and the largest sets of any show ever to exist, and I was just like, what if you take like a reality show, but you just ramp everything up to the absolute maximum, and like, like season one we gave away 22 million dollars, just in one season.And you know, some of the biggest game shows in the world right now, give away $250 ,000.We're giving away $2 million every episode.

Look at that.That's wild.That's so crazy.That set's amazing, dude.

And then we build a city.Holy shit.My whole thesis behind it with this is when you watch these game shows or reality shows, there's a lot of takeaways.And after the show, they'll put people in a room and they'll be like, hey, talk about what happened here.And it's like intercut.And I was like, oh, Well, what if we just have a thousand cameras and we just let people be themselves and we kind of just show it in real time?

So we also like in season one, we broke the world record of most cameras ever used in any production of any movie show, anything ever.So like this set right here, there's over twelve hundred cameras in there.And the most that room is so big.Yeah, it's bigger than the football field.And so there's a thousand contestants.We have to have an A -cam on all of them.

So there's like a pole on each of the platforms on them.Plus, there's hundreds of cameras in the roof.I think there's over 1 ,200 here, which outside of this, the most ever used in a production was 400.And this might seem insane, but this is why I think the show appeals to quite a few people, because normally in a show, they would have a story producer walk up to you, hold a camera, and be like, all right, you got three minutes.You're kind of the bad guy.Say roughly along these lines.

almost basically put words in your mouth.And then they'd go like person to person with like one camera.Whereas I go in the microphone, I go, say whatever the hell you want.We're recording you for the next 10 hours.I don't care.Right.

And you all have a dedicated camera on you.So then instead of like putting words in people's mouths, they can just do whatever they want.

So do you have someone who actually has to go back and watch all that footage and edit it and then put it all out as a show?

Yeah.Well, this is why.

How many people do you have doing your editing?

That's a season over 150 editors worked on it.Yeah, oh Yeah, it's crazy And that's obviously why people don't do it because it's like basically we had to spend millions of dollars in cameras It was the world record for most cameras ever used which then we also brought the world record for most camera cables used because it's 27 miles of camera cables brought the world record for largest control in each of these is millions of dollars and you have to bring in millions of dollars of extra editors and so next thing you know to take it from 10 cameras, where you just essentially put words in people's mouths, to unlimited cameras, and they can do whatever you want.You can show who they actually are, as opposed to what you think they should be, right, with a story producer.It costs a lot of money, it's a lot of effort and time, but it shows through in the final product, because now you get more natural, less scripted things, when people are just themselves.

You have a great ability to see the big picture.And a great ability to put together things regardless of what the budget is, like regardless of how much money you're going to make to do the best product.I always thought that about you when you were doing, when you first started doing your YouTube show.I'm like, the amount of money and time and effort involved in this is like above and beyond what most people are willing to do.And it's way more than a traditional television network would ever do.Because a traditional television network would look at the upside.

They would look at the money and they would go, we're going to spend X amount of money to make it this much better.But if we just take it down a couple of notches, we save, you know, 80 % yeah, and they would do that, but you're likewe make it even cooler let's put all the money back into the show which is very risky man because not just very risky it's just very You have great foresight like you really see the big picture of it obviously of the number one show in the world Like you have the most watched show on earth.You know your youtube show is the most watched show on planet earth So it's obviously working but it's like that ability to take to make that set Must have been bananas.That is a fucking enormous building.Did you have to build the building?

Uh, no, so that that's in toronto, but it's basically an airport hangar.I mean we spent months trying to figure out how we could make this that also is like a thousand trap doors because every single one of those the trap doors open when they get eliminated so that set alone was like $15 million.I mean, it was crazy.

Oh my God.

And thousands of people's time and stuff like that.It's actually, where we film Beast Games is actually a pretty big deal because it creates so many local jobs for people.

Oh, I'm sure.

Yeah, like there, it was like pretty wild.

Can you say where you film it or you keep it under wraps?

That one was Toronto, Canada.

Okay, cool.

And every time I'd walk around on set, people were loving it because even though we filmed for 30 days, there's months leading up to it and months after.

Sure.

It gives people like consistent work for six months whereas like before they're going project to project every week, but yeah back on the going above and beyond that's kind of my whole thing is like why make content that isn't great, and we just ask ourselves, how do we make the best content possible as opposed to how do we make the most money possible?And when you just, shockingly, go in with that approach, you just kinda make a lot of money.And also, I tell my team all the time too, a big difference between us and other media companies is usually people at the top will always shoot down crazy ideas or tell you it's not possible whenever you have these crazy brainstorming sessions, and I tell the team, Technically anything is possible.If, as humans, we really wanted to, we could technically blow up the moon.with enough nukes.Now we're not going to do it because it's not worth the time and it's not worth spending the money.

But you have to have that frame of mind.Everything's for the most part possible if you're willing to spend the time and spend the money.So before you do the work and just figure out what time it takes and how much money it costs, you can't say no to something.Because almost all the time, like we filmed in the pyramids and I spent 100 hours living in the pyramids of Egypt.fucking awesome.And, you know, for years, everyone's like, they're not gonna let you, you know, live in the pyramids for a couple days.

Like, that's crazy.And I'm like, Why not?Like, did you get a no from the, you know, the leader of Egypt?No.Then I'm like, well, technically it's possible, you know?And after years of talking with them and helping them understand that, you know, it's going to be more of an educational type video and it's not like I'm not going to run up the pyramids and take my shirt off and be like a lunatic.

It'll be really cool.Eventually they came around to it and they loved the video and it worked really well.And it's literally like I could go anywhere in the pyramids for 100 hours.I went all the way up to the top of the middle pyramid.We went underneath it.It was really cool.

tell my team, it's like, you know, even some of my most veteran people, when we get these crazy ideas, their default reaction always is to go, I just don't think it's possible.And I go, look, it is.Sometimes it's just time and money, you know?And is it worth the effort?The pyramid one must have been nuts.Oh, it was crazy.

It was one of my favorite videos.

Is that your first time ever being there?

Yeah, actually it was.And so that made it even more special because I was like learning things at the same time as I was just walking around.And I'm going to be honest, it was like a year and a half ago and it's like all a little fuzzy because I was like so tired.I was just walking around all night, but it was pretty crazy and surreal.And then going down into what's that tomb called where you go down the ladder and like a couple hundred feet.Underneath the pyramid.

Mmm.I don't know.Is that Osiris?Yes.

Yes.Osiris is yeah, and then it was like flooded and swimming around under there.It's pretty wild Yeah, I feel like you should do something like that a hundred percent.

I need to go there.Okaybeen talking about going there for years.It's just a time thing.My time, I have so many different jobs.It's not like one all -consuming job like you have.

With me, it's like commentary for the UFC, doing stand -up comedy, doing the podcast, and also married with children.It's like, I have a lot of responsibilities.So it's tough to just jet off for a month.Really, ideally, if you're going to go to Egypt, I feel like you should go for like 10 days.

Yeah.

I feel like at least 10 days.

Do you think the, yeah, I feel like the, Maybe honestly, realistically, like five days, you could do it.And I'm curious, though, if they'd let you just do a video where you walk around and go everywhere, because...

I wonder.Yeah, because...I've talked a lot of shit.

Exactly.Without saying it, I'm kind of implying, I don't even know if they'd want you there.

Well, I'd never have said anything bad about it.I just think that the people that run it have a very narrow -minded approach.perspective of how all that stuff was made and I don't think they really know and I think there's a lot of gatekeeping in terms of you know, what the official narrative is.It's like how it was all made and who made it and what it's all about.That's why they're really hesitant to accept any alternative perspectives because they have a timeline and they attribute all this construction.And there's a lot of evidence that that timeline doesn't make any sense.

Did you check out the Sphinx?

Yeah.And you can, you know, you can go underneath it and go in that little room.

Yeah.Did you do that?

Yeah.

That's the stuff.

I feel like it would mean even more if you did.You've talked Dr. Zahi, right?

Yeah.

Did you have him on the show?Yeah.

Yeah, I'm on the show.Yeah.

Okay, good.Yeah, and so he's obviously the guy so you should just call him and see.

Yeah, I'd rather go with somebody else.

I didn't listen to that episode.

I'd rather go hang out with one of the historians that I know.Graham Hancock?Yeah, Graham Hancock.would be the perfect guy to go with.

You and Graham Hancock walking around?Oh boy, there'd be some crazy stuff.

Yeah, well, whatever happened in that part of the world during that time frame is pretty spectacular.And it's kind of amazing that no one has ever achieved anything remotely similar to it since.And it's at least 4 ,500 years old.That's just a guess, though.They really don't know.It's a crazy place.

The fact that you got to film a show there is nuts.

I love how you call it a show, and to me it's just a YouTube video, but it's just funny.It's a show.Yeah, I know, of course.It makes sense because you do stuff with the UFC, and a lot of it's called shows.

I mean, whatever it is, it's people are watching it live.It's a show.It's just funny.

I haven't heard it called that in years.But yeah, that one was crazy.And I mean, one thing that I'm really proud of that we did for season three of Beast Games, which I like in hindsight, I'm not even sure how we, this one we pulled off.So I want to see your reaction to this.So basically, the finale where we have the $5 million, we have the final contestants, we filmed it in the Roman Coliseum.Whoa, yeah, we we crowned the winner of season three with the five million dollar cash prize in the middle of the roman coliseum played Played the first game there in over a thousand years Wow That's crazy.

I know i'm i'm so grateful.I I like we just filmed that too So i'm like coming off the high and I just like Like it almost makes like brings gives me tears like what we shot was so cool.We had like a a live orchestra Like the top ring up there too.So like as the game got dramatic we would have them like play louder music and stuff it was like So surreal like there's multiple because I've done really crazy things in my life but there's multiple moments during that where I'm just like Looking around in the middle of the Coliseum as we're like filming this show and I'm like like this doesn't feel real It was pretty wild.

It doesn't feel I mean I went just to visit a few years backand it didn't feel real.It's so strange to imagine, like, what that was like, you know, how many thousand years ago?What year were they doing the games in the Roman Coliseum?I would guess 1900 years ago.So, I mean, What the fuck was it like being in there while that was happening?

And imagine when they flood it and they'd have the ships in there?The boats?Crazy.I know.It's nuts that you could go walk around it and just try to understand like this used to be a place where people used to go to see people die.They used to see people get hacked to death by swords, to see people get killed by lions.

Like what the fuck?

Well, it's also interesting, too, because I did a lot of research, you know, before we filmed there, and it also did a good job job of you know back then they had like the hierarchy and like the nobles people would sit at the bottom and the poor people be at the top and it also played like a good role of like showcasing unity even though there are all these different people from all these different you know economic statuses they would all be in the arena there but also remind them where they are and there's like so many political implications of it too yeah and so just everything about it like basketball games I didn't even I didn't even think about that Jack Nicholson courtside tickets courtside tickets true.

Yeah, I mean, it's the same thing.I think of the Coliseum though That was the most dangerous seats because like there was a couple of incidents I believe when either a lion or a tiger leapt up and got a hold of some people.

Yeah Well, I didn't hear about that.But when I was walking around, you know, they would have the you know Emperor like seat right there and I was like, man, I don't know If I was a warrior, I could throw a spear at him.This is a killer view, but how did no one ever just kill this guy?That's all I could think about.This is a little too close to the battlefield.

How close is it?

It was whatever, four rows up.It wasn't like anything too crazy But like there's like obviously walls when you're walking around like little walls, so you can't just you know walk into the stand So so they're like kind of trapped in the arena, but it was definitely within spear throwing distance I wonder how long it took to build that place because when you're walking around like this is an epic piece of real estate.

You guys built an insane structure and they did it almost 2 ,000 years ago or whatever it was.So it took eight years to build from AD 72 to AD 80.Wow.Construction started under Vespasian between AD 70 and 72.It was completed and inaugurated under Emperor Titus around AD 79 -80 so the main build phase lasted roughly 6 -8 years.The Cup is down to its final matches.

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au.Yeah, it's fascinating, too, because I like to think of like something equivalent now would be like maybe SoFi Stadium, like that's such a beautiful, massive stadium.And I wonder if like 2 ,000 years from now, would that still be there?Right.Like Roman Coliseum's like...Relatively still intact.

It's pretty good.Yeah, that's what's great Well, it's because it's made out of stone all of our stuff like cement will rot out There's no way cement lasts a thousand years all the glass all the everything will just get absorbed back into the earth Dang, do you ever see that show?They had a show like what was it on the History Channel or something like that where it was?After humans, I think it was called and it essentially showed how long it would take for cities to completely be absorbed back into the earth It's not that long It's not that long.No, it's like a few hundred years and there's nothing left.

Wow.

Yeah, actually seems like a good show Yeah, it was kind of interesting.It was a while ago, so it was probably like shitty AI, it was shitty CGI.They could probably do it really good now.But I mean, if you go to Detroit, there's houses in Detroit now that have trees growing out of the basement of the house through the roof.They've taken over the house and nature is slowly but surely absorbing the building.And then skyscrapers are a bigger endeavor, but nature could still do it.

It just takes enough time.

That makes me, where my brain goes to is it makes me want to do a video where it's like, I bet you there's like a abandoned village or city that's been overgrown and like doing a video titled like, Last Human on Earth Simulation and then like living there for a month or so and seeing what it's like.

That'd be kind of cool.

Kind of like the Will Smith movie back in the day.

Right.Yeah, yeah, yeah.

That'd be so fascinating.Like to, or maybe do it like with a camera.like hey if you spend one month, you know in this like isolated Civilization like I'll give you a million dollars or something and then seeing how they like, you know use, you know hundred -year -old buildings or something I don't know.It's got my brain churning.

It's not a bad idea like an I am legend type deal You have a real unscripted exactly right real unscripted, but then also hire people to be zombies Higher higher people like CGI them up scare the fuck out of people I've been wanting to do that for a while, but I always get like hung up on like okay We I can make some real zombies, but the problem is like how do they kill them?And then you know well the other problem is what happens if you if you're not telling these contestants That zombies are coming just trying to get a reaction out of them.What if this guy?

Thinks it's a real zombie and kills one of the people yeah well I would tell if I would have to say this is a zombie simulation and you know and then I'd have to set rules on here's how you kill a zombie you don't use a Sword you use this foam thing and it's lame, which is why we never got around to it But if there ever was a way I do think that would be cool to like recreate a actual zombie apocalypse and like let someone try to live in for a week because it just be Cool because everyone's exposure to this is through scripted shows right to see someone like truly live in an unscripted one where we build run -down gas stations And there's like food that like we would say this is set in the year 2060 So I'd have set designers and everything design it where it's like only Laffy Taffy still edible and stuff and it was like a true Recreation of it.I've always wanted to do stuff like that.

You could totally do that.

There's a bunch of abandoned towns No, it's just the one thing we could never figure out is how does someone kill a zombie and it's not lame, right?Cuz imagine with a nerf sword hitting a zombie.Oh now it's like, okay Yeah Maybe a paintball type deal yeah That's where our head goes because we're we have a different video similar thing But the problem with paintball and airsoft is then you have to wear a mask right people to get shot in the face Obviously, and then it's kind of kills it

Yeah, unless the zombie masks were the protection.

Yeah, we put it over top of the paintball mask.That's true.Poor actors, they're gonna burn alive.

Or you just have, instead of a regular paintball mask, have something that's just a hard structure that is the shape of your face.Exactly, and then you paint over top of it.So you make a deformed face to your face, and then you give them goggles, something clear so their eyes are protected, and then you do all the makeup on top of it.

You know what, I should hit you up for these zombie things.

That actually would, there you go.

Yes, exactly that.That's perfect.

off mask that that.that'd be pretty cool i mean oh dude that's actually dope look at those masks the the half -faced zombie ones yeah that's fucking dope like you could that would be terrifying coming at you in the middle of the night i mean hey if anyone listening wants to live in an abandoned town for 10 days while zombies try to kill you i think we're on to something now now that i saw those masks i'm like okay i like it because that could be the zombies well where my head goes because the videos are so big right this is probably a five ten million dollar project it probably would build this abandoned city, do I'm the last man on the planet, and it's like me there for some time.

And then afterwards, like a couple months, like film then right afterwards, film a video where I give someone a million dollars, they live there for 10 days, but they have to fend off zombies with their friends.So then we reuse the set location, because if I'm gonna Completely set deck of basically a whole city.Oh my gosh, that's gonna be a monster But yeah, if I did both those back -to -back that actually pretty pretty gnarly and worth the effort.I think I like the idea now Yeah, now that I see those masks and I think about like paintball or something along those lines What I'm picturing too is like ideally can find a city with the skyscraper because I want like someone with the long lens Pointed down of like someone picture them on a street It's pitch black and they have like a fire and it's them and their three friends and you know, then they hear noiseand zombies and stuff like those shots would be so beautiful Like I mean that it would probably be one of the most beautiful videos ever and I'm picturing we put like vines Like on all the buildings and stuff too.

So well if you wanted no one around It's gonna be hard because you're gonna have to do in an abandoned place exactly and you're not gonna get an abandoned skyscraper Maybe, so - Lesser in Detroit.

Well, we also, it doesn't have to be in the U .S.We did a video seven days in an abandoned city where there's like some place in Europe where there was a city that was like war -torn and stuff like that.And it had like hotels and tall buildings and everything.It was pretty wild.Really?

Yeah.And there's no one in it now?

No, no one in it.

Like tourists go there or whatever, but they let us close it off for a week.It was pretty crazy.

Well, that's the place then.

Yeah.I just wonder if they'll, you know, it's a little bit of history there, so I doubt they'll let me go in and like set deck everything like crazy.And also paintball everything exactly yeah, well with those masks we could do airsoft, which would be maybe even easier Well actually no the problem with the airsoft then is the trust system.You don't know if they got hit so paintball is probably more Yeah, you need paintball.

Yeah, you need paintball, and it needs to look good when it splatters against them I just you know if someone on my team's watching this just clip the last ten minutes of this and send it to the creative team I got you guys I believe in you is there another way to kill a zombie other than paintball that would be wild Like, is there something else?

Um, well, one thing we've been working on because we're we I've always wanted to like do hunger games in real life as well as to like these like suits where you could, you know, electronic like a laser tag where you could just shoot and then it just like lights up.

So what about shotguns with beanbags?You know, because they use those for people to like take out Like when the non -lethal loads, you know, they have like beanbags, they shoot out of a shotgun.

The question I would need is like, if I shot you with it like three feet away, would you still be fine?I guess you could probably adjust the pressure and stuff where it's not.Not really.Okay, well.

I mean, you could, but you couldn't bury it.

See, this isn't Fear Factor.This is Mr. Beast.

I understand, but it's a gray line.

You know, it's so funny.I need to give you a blunt and let you just help me cook on this video.I can see this is something you're interested in.

There's something there.You just have to figure out an exciting way to kill them.

where it doesn't actually hurt the stunt people or whoever's wearing the masks whoever pretends to be a zombie it would have to be something i was thinking light him on fire but that's could you pull up the seven days abandoned city video and just skip to some random part i'd love for him to see like the like how it looks because that with what you're picturing And that really would be something you can't find anywhere else.And that's what, like, gets me excited, is when it's content you can't find anywhere else, that's typically, you know, a huge indicator that if it's done well, people like it.

Have you seen the show From?

From?I don't think so, no.

It's great.Great show.But it's about these people.Wait, wait, look at that shot.

Pause it right there.Like, like, our So that's just one random building, but you can maybe go to the intro or something if you want to just show them like Yeah, this whole place like look at these.

Oh my god.This is perfect Yeah, and then like yeah, if you pause it there those are all the buildings in the city if I mean oh dude This is the spot listen the show starts at sundown every night, okay?As soon as the Sun goes down that's when the games begin it does nothing happens until it gets dark out everything is in the dark and These people have no idea when it's gonna happen when they're gonna get hit and so they try to get their sleep whenever they can But you keep them awake during the day with tasks you keep them away so during the day they they have All sorts of materials, they have supplies, they have all sorts of things, and they have to figure out how to protect themselves, how to develop shelter, alarm systems for when the zombies are close.Oh, really?Yeah.give them time to figure out stuff to do to keep the zombies away.

And a limited amount of materials that they can work with.And just let these people get creative in their ingenuity.So they'll be busy during the day, so they're not going to be able to sleep.So at nighttime, when it gets dark out, then they don't know when it's going to hit.So you have these people sitting around.And it might be 7 PM, 8 PM, 9 PM.

And then three in the morning shit started zombies come in and they got a shot of paintball and they're creeping in Yeah, like they're creeping in bro.

You're getting me excited It would be so fucking cool to Like let them build a structure or something and then like an I'm legend where he has to point the lights because they hate lights But like at nighttime like they'll have to we can hide lights throughout the city that they'd have to collect and then set up so they have good vision around their Ford and everything and then they have like, you know cycles where they take turns watching and Then we only send the zombies out theoretically at night or whatever the structure would be so they have chill time or maybe Every night 40 zombies are leashed and then so they're like they shot like 35 of them, but they're like, oh shit There's five hitting around the city.So that day while they're walking around they're like on edge and the tension throughout the day would be phenomenal Yeah, there's so many cool ways to do it and you know, you don't have to tell them that the zombies are only gonna come out at night Yeah, just have it that way I'm excited if we need to stop talking about this because I'm gonna leave and go film it right and then I'm fighting the urge to go call my team.

This is you also with the zombies They can come out in the daytime.They just these people don't know because they never do it true like those five days It's only a night.

Yeah, and then six exactly so some people get snatched up in the middle of their house Before as gel blaster It's almost like airsoft, but it doesn't hurt as bad Oh, it shoots water and these vests that they have set up our sensors so you can almost like what you're saying It's like VR laser techSo it lights up when you hit it?Yeah, and there's like a little talking system that says like you have this many shots left, you have this much energy left.Can we see a video?

Yeah, wait.Is this a video?

We did this at night at somebody's house.

Oh, you did?

Yeah, yeah, yeah.When did you do this?A couple months ago.Oh, nice.I don't, oh shit, it's only coming out.

Ah, wait, actually now that you've got music, but you pointed out, I have seen like Nerf gel blasters.I actually never thought of that.So that's I mean you could just redo the set the suits that it makes yeah And then rescan the guns because those look a little lame, but yeah, that would be it's kind of lame Yeah, I kind of like shotguns with beanbags I think we all can easily picture the aesthetic you're looking for I gotta I have to find the blend between Joe's like recreation of this video and like what I could actually do But there I actually more inspired than ever.I think it's very doable.

It's very doable.I You just have to figure out a way to make it exciting, but still not hurt anybody exactly You know that's not hurt the zombies.

You'd have to like army this people up somehow I mean well the thing too is like you know One way the one thing that would help is like if the zombies were ex -navy SEALs or something Then it's a little different than if they're like typical Hollywood actors and things like that which so I've learned for like some of these other things like it's also who you cast to do it like you know the Navy if it was like Navy SEALs dressed up as zombies and I paid them off you know they wouldn't care but also it could It could be like a zombie army, like an army, some army somewhere got taken over and turned into zombies.

And those are the people you're fighting against.So you could put them with like plate carriers on and you know, you could armor them up a little bit so they could take some hits.

Have some lore behind it.

Yeah, it would make sense too.

I'm sold.I just gotta find an abandoned city.

Give them glowing eyes.That's the only way you know they're out there.

is gonna be Joe helping me figure out how to do zombies.

Dude, it would be fucking terrifying.It would be awesome.Imagine there's people that are in, like, this city.There's no lights.There's no electricity.And then at nighttime, it goes dark.

And maybe they have flashlights, but each flashlight only has, like, one hour of battery life.And so you have to, like, judiciously use that flashlight throughout the evening.To shine it around.

And shut it off, you know, so you give them, like, a little extra tension.

The flashlight's gonna die cuz you only have one hour of flashlight battery.Yeah, and then you see these red eyes Like you give them like a slightly glowing red eye.Yeah, and that's how you can find the zombie That would be yeah, so you just look out into the woods.

Yeah Yeah, and the other thing too would be Because I go to like, how do we execute it?We could do it to where like, there's like, every day at like a certain period, we pull off all the dead zombies, which are humans, and we just swap them with like, I can have recreated versions of them there.So there's like actual zombie bodies like piling up.Right.So as the video progresses, they're like literally stepping over like mannequins that are set decked identically how the people were.So when they die, and then they're just like literally stepping on zombies as they go building a building.

That'd be crazy.

That would be crazy.You know, and actually, because if I put a million chalk outlines around the zombies so you can identify the fact that this one's a dead zombie.

Or no don't yeah, you know that let that be the fun part But then we if we put like a crazy prize on it We could do you only get the price or maybe the prize is split amongst everyone who survives the whole 10 days or whatever And then it's like to really build up like this crescendo at the end.We can have it where the final day There's a massive invasion coming or something.So it's like the whole time.It's what if like every day more more camps So day one it was 10 day 2 is 20 and then 50 and then I'm like, you know We're gonna have 400 zombies come on the final day.So the whole video they're prepping for this like Game of Thrones type invasion.

Not only that, but the people that get killed by the zombie, we think they're out of the game, but they actually become zombies.So when you think you won at the end, now the final game is you're competing against the zombies.The zombies who can't win because they're already dead, but they can make you lose.

Yeah, and they know you're four.You know what would actually be even crazier is if instead of, well, you know, maybe we have Navy SEALs as the zombies, but also What if the contestants are like ex -Navy SEALs too?

So they have like real strategy and stuff like that.

That would be cool.

Just get the most badass people that you can get for this zombie thing.Like survivalists, martial artists.Yeah, that would be crazy.Dude!

You know UFC champion Navy Seal Taekwondo blah blah and it's like all right What happens if you put six experts in different fields together and stimulate a real zombie apocalypse, right?I have 50 acres of this abandoned city sealed off We set decked it all and every day a wave of zombie that gets bigger and bigger until the big crescendo at the end hits Yeah, survive it all you split a million dollars.

I think the really Difficult challenge is figuring out a way to kill zombies.That's not lame Exactly.And doesn't hurt anybody.Actually doesn't kill people.

I don't know if that's your second thought process, but of course, yeah.

But it has to, because if you're hitting them, even with the gel soft, it'll look kind of cool, but it's like pew, pew, pew.Exactly.Pew, pew, pew.No, it's got to be ba -bang, ba -bang.

And I can add those sounds of post, but we're big fans of practical, so I'd have my team take apart the guns and see if there's some way they can make it, even though it's shooting the gel, like make it go bang, bang, and then add like effects, and then we'd have to re -skin the guns to look like real guns.

It would have to be some, it doesn't have to look like real guns, because it could be a gun from the future.

That's lame when you think of zombie apocalypse You think it has to look like a gun that they grab from some dude safe that they found in a house, right?That's what a zombie apocalypse is to me.

Yeah, I guess yeah.Yeahso would have to look like a real gun So that's why I like the shotguns with the beanbags and also with a shotgun like you're only gonna get so many shells like you like as long as you don't have one of those big like Terran tactical ones that has actually a magazine you can hold like 15 rounds, if you can, I think a regular shotgun, like a Benelli, what can you put, how many shells can you put in one of those?I think six, I think maybe six.Something like that is good too.You have a limited amount of bullets and reloading is hard.

We just got to find out, like maybe if it was like 20 gauge, maybe it was like 20 gauge shotgun, like birdshot with a beanbag.Maybe that wouldn't fuck people up, but it would make a big bang and you'd be hitting them.And if you could find a way to light up wherever they got hit, like if you could put them in some sort of a suit where when they get hit...

Like You'll actually see in like the back on one shot It's like the Navy SEALs are fighting off a zombie apocalypse.

I'm gonna be one zombie one night.I'll sneak in.

Everyone's like, who's that bald guy over there?Shotgun damage on a zombie.You have to blow their head off, right?How would you?Oh, God.

No, this is the question.He's gonna be talking about hit damage for 20 minutes.

Well, it depends on what kind of zombie.Like, walking dead zombies are so stupid, you could stab them in the head with a pencil and they'd die.Remember, it was just going through the head.Because they would shoot him with those crossbows.And, like, crossbow wouldn't even kill a person.Like, with those field tips, they're using field tips.

This is basically like a pencil going through you.It's not like a broadhead.Like, if you shot an animal with a crossbow, you would use a broadhead, which is a big, sharp blade that cuts a giant channel through an animal.What those things are using is target points.Like, that dude in The Walking Dead, it would drive me nuts.Because he would shoot him in the head.

It would just stick in their head, and then they'd be so funny cuz I watch the same thing.I'm like oh, that's cool It's just all it takes is like one arrow to go into your head, and you're dead if you're a zombie Yeah, totally one arrow fuck is nonsense.

Yeah, right guys watch.Yeah one arrow in the head.

You'd be yeah The thing is people have lived Humans have lived through arrows through the head like that, accidentally gotten shot in the head with a bow and arrow, with a field tip, and lived.Because it basically just, it's like a pencil going through your head.Really?The way people die from an arrow is hemorrhage.You die from massive hemorrhage.And it's usually because there's a blade.

So like this, like this is what the Native Americans used to use.But that's wide.This is actually, yes, that's an actual arrowhead.But the thing about this is when it's attached to a stick, this is cutting.So that's causing hemorrhage inside the body the little field tip doesn't do that and the field tip wouldn't puncture enough veins where you just bleed to death maybe But most likely not I mean if it went through your heart Yeah, you'd be dead, but if it just goes through like this side of your lungs and pokes out your back.You'll live Wow Yeah, would you want to live you would be in pain?

It would suck Yeah, it would certainly suck, but it's not like getting hit with a broadhead my point is I don't remember my point, but if I had a point, it would be, there's gotta be a level of shotgun that's the, what is the lowest powered shotgun available?It's not a, I know 20 gauge is light.I've used those before for like shooting clay pigeons.I've used 12 gauges.You don't want to get hit with a 12 gauge, even if it's a beanbag.Oh, here we go.

Now we're talking.That's a bitch ass round.Oh God.Let's see what that looks like.You're so funny.Let's see what a 410 gauge shotgun or 67 gauge shotgun looks like when they shoot.

It looks like a bullshit gun.It looks like it's going to still hurt.

No, no, no.You'll be fine.

Okay, can I test it on you?

Yeah, yeah, just give me a plate carrier and if you're gonna use a beanbag Yeah, cuz that's what I'm thinking like if you have a chess plate, you know, so a plate carrier is bulletproof Yeah, but what are you gonna hit?Everything you'll cover up you'll cover up the shoulders and the arms you give them like military style armor like body armor Because it's not it's not none of this is gonna penetrate So if it's a beanbag round what it is is just like it's basically a bag.It's gonna like Yeah, shoot out of the shotgun and blast you, but I don't they're not lethal.Let me see what it looks like Just go to a video just go to a video of lowest powered shotgun.That's weird looking.That's cool.

That one looks Yeah, that's dope I've never seen one of those before Interesting.Yeah, the title is Smallest But Deadliest Shotgun.Yeah, I think it's smallest in terms of like the size of it, not the round itself.

Yeah, this isn't good.I did ask for lowest powered, but that's not what people want to click on videos for.

I know, psychos.

I feel like most people who buy shotguns are looking for shotguns that don't.

Well, how about this?Look up 67 gauge shotgun.Oh, I haven't done that here.And does it show you a video of that?Okay, let's see what it says.Let me see what it looks like.

it's shooting Oh, that's a big yeah That's a lot Yeah, but it could in this game I don't know if you have to use headshots This little kid's gonna shoot a shotgun.

So that okay.Let me see.Can you give me some volume?Let me hear this put back that up a little bit.Yeah, that's what we need We need that kind of shotgun with like a beanbag round or rock salt.

I got it the team.They're listening.

They're on it Yeah something where it makes Impact there's a sound like a gun going off, but you can't really kill anybody with it.Yeah, this is totally possible, dude You'd have to have like very strict safety protocols in the set though because one of the things when I was in when I first moved to LA in like 1994 there was a guy that a friend of mine actually knew who was an actor who was on a set who Took a gun that had a blank in it and thought it'd be funny to just put the thing to his head and pull the trigger and he didn't realize That just the actual air coming out of the gun if you put it right to your head is lethal and he blew his brains out Yeah with a blank.

He just didn't I mean or like the Alec Baldwin situation.

Yeah, that was actually probably negligence because it seems like it seems like there was an error where they were using like real rounds and Then they would take the same guns It would use like real rounds on a range then take the same guns and bring them to set and they didn't clear everything So I don't know who's responsible for that.I don't know what ultimately happenedout of that, but you're never supposed to point a gun, even if it's not loaded.You're never supposed to point a gun at someone, ever.In movies now, like if you and I were doing a movie.

Which is why I'm like so hesitant to this whole shotgun thing.Welcome back to reality, Joe.

We're gonna be fine.In movies, you're supposed to, like if I was shooting at you in a movie, I'm really supposed to shoot over here.And I think that came out of the movie The Crow, because Bruce Lee's son died because there was something that was in the gun itself It wasn't even a bullet that killed him It was like there was a particle or something that hit him from the blank when there's effects and CG and everything so good now to like you probably don't even have to put a blank in there you just overlay the sound effect and I mean, put the effect in, no one would even be able to tell sometimes, too.That's true, but you want something that's scary for the actual people.And the recoil and stuff.Yeah.

So it's more real.Like a really light shotgun.And I guess even if you know it's a blank, like having a gun pointed at you as an actor makes you feel more in this situation, too, probably.

Well, just rock salt.If you have a really light shotgun, even if it's a 20 gauge with rock salt, it would suck.It would sting.But if you've got these guys all protected, And you could find a way where when it hits them, like you have gel packs on them or something.So if you have them all, they're in like these, like, tattered looking white outfits, right?And when you hit them, there's red gel packs underneath and they splatter.

Yeah.

And you could you could You know if you get a we did something similar when we recreated sweet games We put like squibs on them when they got a little up and so yeah You'd put like little squibs and then when the sensors went off it would just and the liquid would go across her body Yeah, so you could do that.

So if you do that actually you could have blanks and Maybe a laser sight exactly that's that's a good idea

where we went with the Hunger Games stuff, is laser tag, and then it would just trigger squibs if you pointed at them, and then maybe in post, like, we'd have a track where the trajectory of where the bullets were, and we could just overlay, like, the lasers or whatever in post, so you could visually see it.But obviously, in the time that you were actually filming, practically, it would just be, you know, invisible.You'd just know if you got hit if your suit lit up.

And it seems like you could sync up A laser tag with an actual blank round to make so you can make the boom and then the laser Actually hits the person at the same time.Okay, right?Yeah, that wouldn't be hard to do because if you have lasers you have guns that shoot lasers That's what laser tag is.That's a pretty simple mechanism All you would do is have like sort of a dual trigger setup where you have as you pull the trigger back You get the explosion from the round going off, and you also get the laser at the same time.And so the squibs go off, you say the boom, and then the squibs go off, and you have it all coordinated together, and then it looks wild.And so then you have these zombies.

Boom!You shoot him, you see splatter all over their chest.

Yeah, the only other thing we have to figure out is where is this going?Because if it's going on my YouTube channel, we don't usually show gore and hemorrhoid.So we might have to hit up Amazon.Yeah, where we used to put Fear Factor and stuff, because that definitely seems like a more...It's going from like, we're usually family -friendly to now this is very rated R, but it is sick.

Yeah, it's not family -friendly because you're killing zombies.

Well, yeah.You know if something's family -friendly or not if you say eliminated instead of killing?Yes.If you're eliminating zombies, that's family -friendly.

If you're killing zombies, that's rated R. Well, they're already dead, so you're eliminating them.There you go.

See, now we're back to that.See, they're already dead.And you can tell if a show's for 18 plus or 13 plus, if before they shoot the person or whatever, if it cuts away, right?And like there's all these little things not that we this could be wild I mean, this could be if someone streaming platform was like yo, here's whatever, whatever, a blank check, just make it happen.

Oh my gosh.Amazon should do it.They need people over there anyway.Yeah.

Or I mean, really even Netflix, anyone, right?Yeah.Like it's the biggest no brainer in the history of ever.Like actually the fact that no one's recreated this is kind of absurd when you think about it.But it's also like if traditional, you know, independent of like the shotgun stuff you're talking about, like a traditional people with traditional world views did this, it'd be so stringent and structured and stuff like that.Whereas like we, if we did it with like the beast games mindset where it's just like there's cameras everywhere, they can truly do whatever the hell they want and it's not like this like guarded thing and it's an actual abandoned city oh my gosh it would go crazy now we need a task We need a goal.

The goal would be survival.Right.But maybe survival while you're trying to accomplish something.OK.

Well, then this is like a mechanism that usually would work well is that the tasks every day will grow the prize pool.And if it's on a streaming platform, then the prize pool could be crazy.Right.It doesn't have to be a million dollars.It could grow to 10 million, theoretically, if they weren't being cheap.And so then it could be like every day.

If you complete the task, I put a million dollars in the prize pool.Each episode's one whole day.It's 10 episodes, 10 days.And so they could technically grow the prize pool with $10 million.You put some, like, you know, the UFC people and, like, you know, Navy SEALs and, like, these hardcore people, and you tell them, like, they could potentially share $10 million?Bro, they would be trying their butts off those 10 days.

The footage would be crazy.I mean, they would probably be, like, practicing during the day, like, their rotations and everything on, like, holding off zombies.That would be really cool.

Yeah, they would run training routes.Exactly.You know, it's really interesting.We'd have to figure out how the zombies get them.Because you don't want physical conflict between the stunt people, the zombie people, and the contestants.You don't want them to actually fight, right?

So you would have to have rules as to what...

What it would probably be in my default intuition is if the zombie just purely touches you then you're just dead like we wouldn't Be able to take it any further than that You know, but if they like right like 28 days later zombies, all they have to do is like scratch you Yeah, or breathe in front of you.Yeah, but in this case if they touch you that way It's not like the Navy SEAL like pushing and flipping them off like because if you went to push them or touch them Then you'd be out so people be keeping their distance But even then it'd get pretty crazy if they're like because they're obviously they would run and there'd be chase scenes and stuff.So Honestly, I know some great sound choreographers like Ken and a bunch of other people.I would just call them and be like, yo, how do I do this?And they'd probably be like, oh, here's how I would do it or whatever.

Dude, this could be mad.Yeah, this could be a mad to set the stage.

It's like abandoned city dozens of acres sealed off like we literally build like a Wall around it.So the seals and whoever the contestants know like this is the edge they're walled in and then yeah They're walking around and then we have some of the best set designers in the like world come in and like basically we pick a time in the future we'd say this is 50 years in the future and they would match exactly what all these buildings would look like 50 years from now they put vines on this if there's a gas station they go through and like this is what would happen happened to Doritos 50 years from now.They literally mirrored identically across a hundred buildings.And then we'd have a helicopter fly in, drop them off, and then it's like every day we could have an eagle fly over and drop their tasks of the day.And in the middle of the city's a million.Oh, that's what we could do.

The prize pool in the middle, if the zombies touch it as well, then they lose the money.So they're not only defending themselves, but also the prize pool.So in the middle of the city, so that's why they have to build a fort around it, and then every day if they complete their crazy task, which is distracting them from building their fort, Helicopter will drop another million dollars on their prize pool So then it's like so episode one they complete the task before the zombies come at night And then it's like I come in on a helicopter.We have a rope lower down a million dollars It's massive in ones right and then it unhooks and now they have two million dollars there like boomluck guys!And if there's six of them, then it's like, you're now, if you survive, are all winning over $300 ,000.

And then, you know, but if you grow the prize pool to $6 million without getting eliminated, you're all millionaires in nine days.Bro, that would be crazy.And then, yeah, the zombies come in, we figure out the practical guns with the right sound effects.

Yeah, practical guns, right sound effects, and what entails you getting killed by a zombie?

And the other thing, too, to make it fun is if a zombie eliminates one of you, they get one -sixth of the prize pool or whatever.So now the zombies are incentivized, right, to try to...So then it's like if a zombie touches the Navy SEAL, whatever the way is, it's like...Congrats now you're a millionaire if it's later on so then like as it goes on things are gonna get really tense on both sides Yeah Dude, cuz that's how you take it where people don't want to be zombies to now they're like excited to be zombies.

I Actually sneak up behind them and I get a million bucks people gonna want to be zombies anyway true cuz it's gonna look sick It's gonna be sick.

Honestly I would want to be a zombie.Just like imagine walking in a horde and roleplaying being a zombie.That'd actually be a pretty cool thing.

Dude, it'd be so sick.It's total pitch black.There's no power, no electricity.You just see red eyes in the woods.Oh my gosh.Where these dudes are sneaking in.

And you'd have to have some sort of rules, like how the zombies can move, whether they can run, whether they can, you know what I mean?Yeah.Because we have to decide, are these 28 Days Later zombies that run at you?

Yeah, or these like walking dead zombies that are like kind of like we probably start off that way but they evolve with time and I'm a big fan of like usually when you have like people who are playing certain roles, they usually end up going rogue.It's really hard to get hundreds of people to do certain things in an unscripted sandbox environment.So we would have to constrict them in a way where if we didn't want them to move past a certain speed, we'd probably have to figure out some way to put a chain around their feet or something that physically wouldn't allow them to do it.Or if you have 300 zombies going, you can't redo it.If one of themthose zombies goes rogue and scrat, it's like, I can't reshoot the shell, right?

That's what's so high stakes about the things we do in a unscripted world.So we'd have to physically make it where they couldn't do things they're not supposed to do in a perfect world.Or if you have 300 people, 2 % go rogue, that's still six zombies going rogue, which is brutal.

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Visit bluechew .com for more details.and important safety information.This ad and the products being advertised are intended for a United States audience.Yeah, it is brutal, but I think with proper planning, if you really sit down and plan out what the zombie's task is, what it means, and what these people are doing, and what goals are they trying to achieve while they're there and while they're defending against zombies.You gotta give them stuff to do during the day so that they're fully occupied so they can't sleep.

Really important like the more they do during the day it optimizes the amount of money they can win Like as they complete tasks if they stay alivehave a higher threshold whereas someone just fucking sleeps all day Yeah, and doesn't get anything done even if they survive they can't make any money.

Yeah I get what you're saying.You know what I'm saying?And that works if these are, you know, hardcore, like, people.So it's good.Like, if I had normal contestants, they'd be like, oh, this is horrible.You want that, though.

You want people to bitch out.You want a few people to quit, because there's always going to be people that won't quit.

Me and you are held to different standards.If I did that, there would be maybe 10 trillion articles written about how I'm the most evil man on the planet.But if I made it too hard where people couldn't sleep or whatever.

No, listen, you can't read those articles.Fuck those people.You just got to make an awesome show.The awesome show is you keep these motherfuckers awake and you make it so that they can choose to sleep if they want yeah but there are tasks to achieve and if you can complete these tasks you have a potential to make a lot of money but if you don't complete the tasks you can't make any money even if you survive sold Amazon Netflix whoever wants it let us know like right you got to keep these motherfuckers awake this half so that nighttime is terrifying can you imagine seeing people sitting there with their shotgun And opening their eyes and looking out seeing red We get a tight shot of their faces and as they're asleep And then one of the other guys go zombies in here bang bang and then they wake up and they grab their gun That's a problem of people randomly shooting wild while there's other people around them So kind of would have to be blanks and lasers Because now that I'm thinking about it like people are gonna spaz out and actually shoot some in the face This is where especially they're tired.

I've done.I mean obviously you did unscripted with I've done lots of unscripted stuff with lots of people and exactly when you're talking about the shotgun stuff I'm like I you know there's just no shot in hell that you would we'd ever be able to it would have to be like But I love the Joe rounds and we could do it in a way where we set that the guns where it looks really cool And we can recreate the sound effect, but then Joe rounds like those.It's essentially like the nerf ones now.I remember remembering them like they're like water that explodes.on impact.Those would be perfect, honestly.

Blanks because you want the bang you want the bang for the people for the psychological effect.This is the fear It's in the middle of the night.It's dark.You're making a bang go off the flash of the bang going off Yeah, and then maybe to avoid people being able to shoot each other maybe at nighttime.

They're completely Separated maybe at night now you want them together I'm telling you like if they built a fort around the money what you want in the shots is you always want to people to be able to tell what they're competing for and like their why.And you usually, but you don't want to have to say it, right?You don't want to have to say, oh, I'm competing for this money.But if you have the money in the back on the shot, intuitively viewers will be like, that's what they're competing for.So like a fort built around it where they have walls and they're standing on it and you see the money behind them in the shots, like intuitively to a viewer, you're going to instantly understand the motivation and it's going to be like, I mean, it would just be so crazy.The shots would be so beautiful.

Maybe it's like a super advanced game of hide and seek at night.where the people can't talk, they have to be very quiet, because the zombies have, like, hyper -hearing.You can give the zombies, like, walker game ears.You know what those things are?Uh, no.It's like, uh, do you ever go to a gun range?

Uh, yeah.You know, you have those headphones.Oh, and they amplify.You can hear everything else way louder, but when guns go off, it kills volume above a certain amount of decibels.Yeah.So they can hear everything.

So if you hear someone whispering like that, The zombies will be able to key in on it.They'll know where the people are.And these people have to hide from the zombies at night.

True, because I guess the other thing is, if they built a fort around it, how would the zombies even get to them?

Right.So instead of that, you have people that are trying to hide.So you've got these zombies slowly creeping through these abandoned buildings looking for people.

Yeah, we'd have to get it to them where the seals and stuff couldn't lock doors.or anything, right?Right, right, right.No locks.No doors have locks.

That's what makes the hide -and -go -seek so good.All the handles or all the doors are removed.There's no locks.

Every night, maybe, we would brainstorm it more, but theoretically, they all have to hide in a different building or something.They couldn't be in the same building.And then the zombies scatter across the city.And then wherever you are in the building, people have to be able to get to you.The zombies have to be able to get to you unrestricted, right?And so maybe before we release the zombies, we'd have a producer just go in and walk a path of like, all right, there's a factual path where you could die to a zombie, this is good.

And then we'd let them loose to make sure there's no cheating.

There's something, this could be wild.

This could honestly, this is one of those things where, I say this to my team quite a bit, it's either gonna be like the worst show imaginable that people clown on, or it's gonna be like the number one show ever, and there's no in between.You don't do this kinda alright, where people are like, I like it.It's either like, cringe, we failed, this sucks, or it's like, this is the greatest thing ever, why did this not exist before?Like, The Walking Dead, or what's the HBO show called?The one with the - The Last of Us?

Yeah, The Last of Us in real life.How has no one done this?

You know what I mean?Like actual true simulation.And like, if we execute it properly, I really could see it be like a number one show in the world type thing that people would like.Because also you have to think like, the world is ran by clips these days, you know, on like TikTok feeds, Instagram reels, and YouTube shorts.And like, it is arguably the most clippable thing ever.Like any, 10 -second scene of that you could just throw on YouTube shorts and go viral because it's freaking zombies getting shot at and you know How cool they could make those masks look yeah, we get a real special -effects guy to work on those masks Yeah, like one of those experts research of mr. Beast zombies We have a video on our channel from like I mean God knows all ago seven years ago where we we did like make like a mini zombie horde but not like in a simulation like this just for fun to see how people in public or to react and like the it looks Disgusting the things they were able to do it's pretty crazy.

Yeah Yeah, modern special effects and makeup artists, they could do it all.

stuff, man Wait, if you can find like a close -up of my face or like it was like crazy.We just brought in people Yeah, like like that kind of stuff like look at my face right there like pause it.

It's freaking wild, dude You could totally do something like that on the outside of one of those masks.

Yeah 100 % exactly 100 % yeah, that was really all that's the look you what yours looks like with like the teeth and everything and fucked up flesh That is the mask exactly so you take that hard airsoft mask and you put that shit on Joe the problem is I want to go work on this now we It's funny I have this thing where This might sound crazy to some people, but when you feel your heart rate get elevated, when I talk about an idea and I can feel my heart rate get elevated, I'm usually like, that's a good indicator that it's a good idea, because it means I'm getting excited.Dude, this is a good idea.Yeah, I know, I can literally feel, or not anymore, but a couple minutes ago, I could feel my heart beating, because I was getting excited, and that usually almost always correlates with people, because if I'm getting excited talking about it, you have to think, a lot of things right now are, because of TikTok and Reels and stuff, they go viral because of word of mouth.And so if just talking about the idea gets someone excited, then that usually means a lot of people are just going to talk about it.And if a lot of people talk about it, obviously a lot of people watch it.And so that's why I call it kind of like the heart rate effect.

That's my number one signal that people are going to talk about this and freaking love it if we do it right.

I can see it.I can see scenes.I can see darkness starting to settle in on the town.And I can see the people trying to figure out where to hide and what to do.

And the eyes at night.It's interesting cuz it's like combine the Venn diagram of us right you're kind of representative of the very like I don't know you're like just ability to really think deeply of like what makes it fucking cool and you're really hyper fixating on what makes the zombies cool andlike the realistic nature of it.And I'm hyper fixating on just kind of the overall set design and things like that.There's like a Venn diagram in the middle where we combine like the two like obsessions and it really like merges together makes something beautiful.

Yeah, man.And you could also have like, Not just zombies, you could have some other things that are out there too that can get people.

Yo, Jamie, can we get 10 days on his schedule?Can he do one of the...Actually, no, because you don't need the money, but it would be cool if you were competing in it, because then that would be insane.Yeah, it's too much time.Exactly.I know.

Just cancel some podcasts.I like the idea of it though.How about we, or nevermind, you pick him up in the car to take him to a podcast and they're like, oh, whoops.We're in an abandoned city.Oh, here's your shotgun you talked about a year ago, Joe.Wow.

Anyways, zombies are coming tonight.What?He's going to leave and not shoot zombies?Come on.

Have you ever done a sandbox VR?

Is that the one where it's like the you just go in and there's random worlds you can walk around on?

Uh -huh.Yeah, it's a warehouse you go in there and they have fans and stuff so like simulates like the wind and you go in there and you put on a headset and you put on a haptic feedback vest and One of them is called Deadwood mansion.That's my favorite one.Okay, and you go in there and you shoot zombies You're in a mansion.You're in this like abandoned mansion and rats come out and zombies.There's guys in the ceiling.

It's fucking awesome Yeah, you would love it, but you might get some ideas If you do that because I see it in my head.I'm like that would be an amazing show I just see these people like in the like in a parking structure Like setting up getting ready and the Sun's coming down and they're like look we got it We have about 20 minutes of daylight left.Yeah, and you realize like I'm so fucking tired They're like, ah, there's still $200.

,000 left we could earn today, but we need to start prepping this and one guy's just greedy as hell and another guy's like we're gonna lose if you do that and like infighting and stuff as we're getting like dramatic like You know b -roll of it from like wide shot because everything too could be shot really far away So like it's like lenses are punching in and so it's not like there's a camera crew on them And you could have each day when it's tasks Right?

So you have to accomplish something, and the more you accomplish, the more money you could potentially make.Each day is an escape room.

So every day there's new puzzles to solve this and then you're getting fucking tired cuz you're a Good a good through way to do the test It's not like some goofy stuff like move this rock from one side to right like an actual Escape room and maybe the million dollars that when he stays inside like like so it could be like I drop a volt Every day in the middle and then like you have to do a series of things to figure out the combination that are yeah You solve it then it goes on the money.

Have you done money escape rooms like I live in Greenville, North Carolina, there's not like me and my family we do them everywhere we go.Yeah fucking awesome And the best ones are in Vegas.They have insane.They have an it one in Vegas it one and it too Yeah, and this it's fucking incredible.It's so good and it's huge.It's like 30 ,000 square feet this place Yeah, and they actually have Pennywise the clown they have an actor Yeah, where's the fucking suit and looks just like Pennywise and scares the shit out of you.

Yeah, it's amazing But those kind of people you could recruit those kind of people to design design puzzles and things where people have to do every day.And then you're dealing with sleep deprivation, and people having to work together, and now, oh my God, dude.

And I know the perfect people for it.We did, for Salesforce, we did their Super Bowl commercial this year, and in the commercial, I hid a million dollars in it.Like, basically, if you watch the commercial, just with your computer, in the commercial, you could win a million dollars, and there's like a bunch of random clues and puzzles hidden through it, and over,and so the first thing it did it take took you to a website that just like loosely explained it over 60 million people visited that site and attempted it but it still took weeks for people to find the million dollars and it's like one of the craziest internet like puzzle hunts ever because it would like take you to this website which would then would take you to this other one where you'd have to call a number and like it's a four -hour voicemail but like at the very end I would like say like one two three four eight and blah blah blah and if you weren't recording this you're gonna have to listen and all four hours again, hang up.And then it's just like sending you everywhere.And it's basically like a hundred of the most complex puzzles on the internet.

And like, it took this like group of like.really high level puzzle solvers almost an entire month to solve it with a million dollars on the line and Millions of people were trying and there's a whole subreddit dedicated to it And so I just uh, I just basically went on red and I got all the like the most cracked -out like puzzle solvers in the world I was like if you had unlimited budget, how would you make the most insane puzzle ever?and then that's what they came up with and it was like it's like hard to even articulate the the steps on it like some of it was a I don't even know how to describe it.It was so complicated.Sometimes there's a page with a bunch of buttons on it, like a million buttons, but only one works.And you have to go through and click it all.

And so some of them were mundane.And then other stuff is paragraph attacks, and you have to use some old language to decipher the text to figure out what the words were.And so each puzzle required a different skill set to get through it.Yeah.

I could think of all sorts of different things you could have these people do like during the day, these different tasks, different puzzles that they have to solve.

Yeah, there's like languages I didn't even know it exists.So like in the commercial, I'm wearing a belt that just had different colors on it.But if you put the colors in order, it like translates to this thing.And like, I mean, I don't even understand what half the things were, but.people were able to figure it out eventually.Like they were just showing me like, oh, this represents Braille, these dots.

And so we put them in this wave.And then if you combine it with these colors and it got like pretty insane.And so it all ties back to like the Super Bowl commercial.like all every little thing in there and like one part of the puzzles you have to find locations on a map and like in the commercial I'm hold up a grenade and it's like a one plus question mark equals is like whatever and it ends up being like but the text is yellow and like it's like a stone was drawing on it and like it basically meant yellow stone and then you you put in yellow stone in like this location thing on a different website and then it unlocks this and and you had to draw a circle on a globe.It got pretty crazy.Which is why tens of millions of people attempted it, but it took almost a month for someone to win a million dollars.

There's a million dollars online and all you needed to win it was your computer.It was pretty cool to see communities form and people were doing daily podcasts and updates on it of what the next step of the puzzle were.Because what you'll see in these puzzles too, because we also did one years ago.I love doing these online scavenger hunts that with just your computer you can win a bunch of money.Like one person will solve a thing and then.Hundreds of people will solve it right afterwards because they'll go post it on reddit or they're working in groups And so it will be like stand still at like step 42, you know No one's there and then you'll just see one person goes on this website That's step 42 and then tens of thousands of people would go there and but then as you get closer to the end You stop seeing that effect.

They start being more secretive and quiet about it And so it's pretty cool to see like the psychology of how they do it You could have these people completely unarmed in the beginning and the only way they can get guns is to solve puzzles Yeah, or just find them, right?

Because if it's a bigger city, we just go.

Maybe that's the puzzle.The puzzle is finding guns.If there's some sort of a puzzle, and if you unlock that, it'll give you the location of where guns are.

Yeah.I also think of fun stuff, too.There could be a gun safe or armory in the city, but they have to break into it, right?That could just be a thing that takes a ton of time.So they have to go into the city.you know, maybe one of the contestants we make sure is like certified in like explosives and stuff.

And then there's, they have to like, oh, no, no, no shot of stream platform would be okay with this, but it would be cool if we let them like, there's like mixtures and stuff to make a bomb hidden throughout the thing and they have to go find it.And he makes like a mock C4 and puts it on it and you know, and then that's how they get in the gun safe.But maybe it's more like a, What's that, hacksaw or whatever?It's like, you get a safe where if you hacksaw it for like 10 hours, you can like break the lock on it and get in.So then someone just has to stand there and hold it.

Or you give people a stethoscope and a book on how to crack safes.

True.

And you have like, click, click, click, click, click, click, and have them try to figure it out.

Yeah, and someone's just like there for like two days straight, but then if he gets in it's just just straight loaded with ammo So it's like a risk reward.There are old -school safes that you can do that, too I don't know if they can do that with the new ones Yeah, but if you have like an old -school safe where we just actually hear the tumblers turning exactly Well, we could also just build the the lock I mean the beauty of what the team like ours is like It's possible just like get the safe that looks aesthetically how you want and then just replace the lock, right?

Yeah, just make it so that it's Fix, it's solvable, but complicated.

Yeah, that would be cool.Because then it's like, I'm a big fan of when they have agency, and so it's like, You know, it's like we could even lay it out there like this will take days to solve yeah And so you could spend days going collecting guns or days making money to grow the prize pool Or you could spend days trying to get lucky on this like safe that is doable But there's no guarantee you figure it out and having tons of stuff like that That's what like makes it interesting too for the viewer because you're like I love in these kind of reality shows where a viewer can ask What would I do right?Yeah, and that's why it tends to be what people in families, when they watch together, they love, like in Beast Games, when I offer someone a million dollars, but you have to eliminate your friends, sometimes people turn down the million dollars, sometimes people take the million dollars and eliminate their friends.And that's an interesting thing to go, well, if I was in their spot, I don't care.It's a million dollars.The point is to make money.

That's why I'm on the show.But other people see that and they're like, no, my integrity's worth, I wouldn't take a billion dollars over my integrity.And some people, even though it's a game show, they're like, no, I care.But giving them these kind of dilemmas all throughout a two, so then as a viewer, I can be like, yeah, I wouldn't do that.I would just go scavenge.

It'd be cool.Also, you could make it so that Ammo and certain supplies are only available at night So they're incentivized to move you have to go out you have to decide whether or not it's worth Getting caught whether or not you can sneak around and grab the ammo, and then you also have to find it.You have to find the ammo, maybe find food, find supplies, like supplies are left in duffel bags at night.

You know, bro, there's so many ways we could take this.Something that would be cool is every night we move their pile of money into a random building that they don't know.But it's all preselected, so it's not like we're screwing them.So like we, as producers, know the 10 buildings each episode.So then night comes, Come in lift up the money and we put like a helicopter literally lifts it up puts it on top of a different building So now they have to get set up in this building to defend it, but they weren't planned on it So that's why because also yeah, that's the other thing you have to make where every episode's not the same So then now every nighttime would be different because they're in a different building and yeah Yeah, that's cool.

Yeah and finding like having like random ammo caches Maybe during the day they have to solve the puzzle that lets them acquire a map And then they have to figure out where these random ammo dumps are, and supply dumps are, and food dumps are.So they're already hidden.But you have to go out at night to find them.

What would be really cool is if we could find an abandoned city that had like, miles away, like some other little location that we could like,so they find a map and it's like yeah on the other side of those woods but it's like a 10 mile hike you know what I mean and so could you get there go grab tons of ammo and then get back before nighttime right and so then that's also like I'm a big fan of like seeing diversity and biodiversity so things don't feel repetitive so then they're going to a different city but they're million or whatever the prize pool is still in the other one so you have to go and then come back to defend it at night and so it's like now you get like You can like dual cut because you can have the people in the city, you have the people journeying through the woods, and it's like interesting to cut back and forth.

And then if they go out to that city and they make the journey and they realize it's going to take us 10 hours to solve this, by that time it'll be two in the morning.It's already dark.We should go back now.

Fuck it.

We're here.Exactly.And agency, right?

Do they do they stay and spend the night there and trust their friends and they have no maybe no walkie talkie so they can't communicate.And their friends are like holding down a four with a million dollars on top.And they're like, where the heck are they?

They're like, and we get so many cool shots like that.You know, this.I mean, we've only done this in an hour, right?An hour or so.There's so many different possibilities.If you just sat down and worked, it must be so fun to do what you do, dude.

Exactly.

Well, this is what we're What we're doing right now is what I would call blue -skying, and we're not thinking about, for the most part, restrictions.We're just thinking about what's great content, and a lot of that's lost.Like, people in a lot of writers' rooms, they'd instantly be like, you can't do that, or that's not possible, or whatever.And it's like, right now, we're just figuring out what is the best show possible, and then I'll just have people go with it.figure out what is possible or not.And in reality, everything we've said is possible.

It's just certain things will require a little bit of time, like the safe, you know, using a modern safe or changing a lock.That's possible.What does it cost and how long does it take, right?You just go through and you attach all that to everything and you do a very first principles way of going about it.And it's just objective.It would take X amount of time.

It would cost as much money.And then like, you know, and then you just go through and figure out what's worth it, what's not, as opposed to, you know, every step of the way, people be like, no, you can't do that.Go ahead and redo it.And it's just like a, it seems obvious, but I don't know.really sure of many media companies that approach it like we do, which is no.

Well, the thing about what you've done is you've built it from the ground up.with yourself and with your team, right?So you've never had a bunch of executives telling you what you should be or shouldn't be doing.And that's why it's so great.It's like there's a bunch, you have creative people, and then you have the business people.And the business people, they think they're creative, but they're generally not.

And they want to tell the creative people what to do so that they can say, that was my idea.And so then you get a bunch of people in meetings that give you terrible advice and terrible ideas.And then they also want to compare it to shows that have already been successful.Exactly.

Well, we've already done this, and why don't we do it this way?a cow I've worked with Prime Video because they just give us creative control and they're like, you know what you're doing, you can do it.But everyone sees that creators are growing bigger and bigger audiences and so a lot of every platform on earth is trying to work with them.And I can't count the amount of times a creator's worked with a streaming platform and then what they have is great, but then the execs start giving notes and it starts to lose a little bit of the soul, a little bit of the funny.And then it goes from this amazing thing to it's all right.And it's just so frustrating because you're paying them because they get millions of views a video because they have a core audience and then you're stripping the thing away that got them that core audience and it's like why are you even working with them at that point and more and more platforms are like waking up to it but it's just like comical how slow they are to it and like they should just trust them more.

Well it's hard for them because they have to put up so much money and not everybodymr. Beast Yeah, you know that's the problem.It's like you have a great vision, and you're really good at executing But some people aren't and so if you're gonna dump a bunch of money into something you see them making a disaster You're like the Joker 2 or something.Yeah Hey, yeah, fuck.

Are you doing of course and that's where it's like well What to an exec might be a disaster to like a creator might be a masterpiece and so that's obviously where But it's evolving it.I mean, I think obviously with obsession.I mean, they just grows 400 million dollars.

They're crazy I know still haven't seen it, but I heard it's all what you would love it.

I know I just don't go to movie theaters anymore I don't either but like that one as with how well people are talking about I had to see it It'll be streaming soon.

Yeah, I think it'll be streaming in July or something.

Yeah obsession back rooms, which made by creator Amazing digital circus.They've been crushing it iron like so it's like Hollywood Seeing it more and more, but the writing's been there for years But now that I mean we just had essentially four hit films made by creators back to back to back.

Well, did you see talk to me?No, talk to me the horror movie.No, it was great.These two guys from Australia.They're hilarious These two brothers they came in and they talked to me about it, but they were making YouTube videos.

Yeah It's called talk to me, right?No, what's the creators names?

Jamie will pull it up So, they're so funny.They're on the podcast.Both of them speak like a million miles an hour.Yeah.

I can't think of their channel.Yeah, yeah, I've that movie is great.

Have you seen it?I know I haven't seen it.No.

It's really good It's really scary, and it's very original.When did you have the Racka Racka brothers on a couple years ago?

Oh really?

Yeah, they talk fast as hell dude.

They're just like trying to corral them.It's like hey They're super cool guys.

I last time I hung out with them.I Weirdly enough.I dare really into you know and I whatever I like competitive games, and I played a thousand dollar game of unoSo we filmed it for like a little short for them and and I lost and I was like, okay Well, at least this will be funny.And then after they leave to like go back to our show They're like fuck the SD cards corrupt and I was like It was just funny because it was like we had this like mini set and we were playing like a really intense game of Uno where we're like slapping Wild and like we were like flipping desk and like going like we were just the most bashing game of uno you've ever seen And it's just funny the kids came like like taking over top.

Yeah, those guys are super cool Well, they made a movie about a hand and so it's like this ancient hand that it looks like a sculpture and it's got all this weird cryptic writing on it and if you Put your hand on it you hold on to it and you say talk to me like all of a sudden you get possessed by by something, and you're supposed to let go within a certain amount of seconds.And if you let go within a certain amount of seconds, you're okay.But somebody doesn't.Somebody doesn't let go.I don't want to say anything more.It's really good.

Is it like scary, scary?

Yes.

Yeah, it's a horror movie.All right.It's fun.Okay.

It's really good.

My fiance loves horror films.

You'll love it.It's really well made.And it was like, when I saw it, I was like, this is crazy.These guys, like super young guys, just energetic, enthusiastic, creative guys just figured out how to make a horror movie.It's all done in Australia.So it's like, everyone's driving on the wrong side of the road and they're all Australian people.

So it's like, you don't have to have famous actors to make these amazing movies.It's like, it's not really necessary.

Like the back rooms, I think the director, I think he's like 20 years old or whatever.I mean, very, very young.And I think it just crossed a hundred million.

And Obsession, same thing, right?

Yeah, I think they're a little older, but yeah, in their twenties, YouTubers, and they make like Curry, like just the silliest, goofiest like skits on TikTok and Instagram reels.And now, you know, watch obsession it really is like one of the bestmoves I've seen in a while.And it's just like hilarious to see like the jump.But when you look backwards, it's kind of like Steve Jobs said, it's hard to connect the dots going forward, but you can connect them going backwards.When you look back at his skits, they were very well shot and very, you know, like beautiful.

And you could, you can like kind of connect in your dots.I can see how this person made hundreds upon hundreds of these like little scenes on TikTok and Instagram.And then that led to, you know, to compile a bunch.And it was like essentially practice for the movie.It's just cool to see the progression of so many directors going over.And what's interesting, though, is when you see these things happen, there's obviously a delay, right, because producing films takes sometimes years.

And so, like, now that you see all these hits, bang, bang, bang, coming out of the creator space over in traditional Hollywood, then it's not you're not going to see the fact that six months from now.But 18 months from now, I bet I would bet money you're gonna see dozens of other movies, you know, made by creators.And obviously, these people are going to get more funding.And because now everyone's eyes are being opened to like, what should have been open a while ago, but that this is what people are watching out like, especially people under the age of 30.They're grow up watching YouTube and they're spending, you know, two hours a day flipping through sub -60 second vertical feeds of TikTok reels and, uh, you know, shorts.And this is, this is culture for them.

This is their world, you know?I don't watch, besides Christopher Nolan, like I'm not really going to a movie theater for anything, but when a creator drops a movie, I'm like, okay, like I want to see what they did.

You know?I always want to see what new innovators are coming up with.Like people that are just like thinking outside the box that aren't, They're not trapped in that sort of a weird world of like how to make a successful film They just they're just they have a creative vision.They're just trying to follow it out and People are not limited to whatever genre you know them from just because someone makes like funny tik -tok reels doesn't mean they can't make a great horror film exactly, but think about like Jordan Peele, right?Made Key and Peele, made this comedy sketch show, and then all of a sudden, he makes these, you know, like, get out.And you're like, what the fuck, man?

It seems like comedy sketches is the gateway to great horror films.I mean, I'm sure peopleconnect that dots I'm probably like two years late to saying that but I never even realized that but yeah Keenan peel Curry Baker a bunch of other people so funny.

Well, it seems like if you're creative you can be like most people have a Variety of things that are interesting to them, you know You like comedy movies like horror movies and just because you make comedies doesn't mean you don't have some good ideas about something That's absolutely terrifying.

Yeah, and I wonder too.I feel like horror films It's a little easier to do it on a smaller budget because it's like a lot of it is like the unknown and you're not necessarily having to show it and suspense and stuff where you know, you don't really see like I can't really think of a sub -couple -million -dollar action film that really crushed because obviously those are very expensive.So it seems like also a good place where you can make something.The difference between a $100 million horror film and a $10 million horror film, I would argue, honestly, really isn't that big.

That big right because it depends on what you're doing, right?

It's like what makes it good is is the the premise behind it, right?Like the tension and like if the the the thing that's scary it like makes you feel that way but like feelings aren't directly correlated to money spent and like, you know, you you could have like this monster that doesn't appear to the end and you don't need to like CGI it throughout the whole thing, but if you tell the story in the right way in the constant tension it you can Feel like phenomenal throughout the whole thing.

Yeah, and a lot of the older films that didn't have the kind of special effects that they have today in terms of like CGI.Like there was something better about not seeing the monster like American Werewolf in London.It's the best example.You barely see it.You see it for like literally a half a second a few times in the early parts of the movie.I haven't seen the movie.

Oh you haven't seen it?Oh my God it's amazing.

Speaking of not seeing a movie I did watch Ex Machina after the last podcast.How good is it?It was really good.You know honestly I was like it's probably silly but I'll watch it because you know Joe told me it years ago.I loved it.I didn't realize it was that good.

It's one of my top 10 all -time favorite movies also because

it's coming.

That's coming.Oh, now, yeah.It's more relevant than ever.

Did you see the computer electronics show from Vegas this year?With the drones?CES.Well, they have everything.And one of the things they had was an AI companion, and this AI companion is a hot Asian lady with big boobs.And the lips don't sync up with the mouth, which is with the way the sound's coming out, but it's talking to you in AI.

So it literally can have a back and forth conversation with you, just like perplexity can.

Or chat GPT.

And it's doing it with a voice.So with a hot voice.

And it's like, that's common, dude.Well, of course.I mean, the language model's already there, right?You can open up GymNi right now and talk to it like a normal human.And if you just tell it to respond quick, it will talk to you.

And it'll talk to you.

slang it'll talk to you and say that part like it'll say it'll well one thing that's it's funny I am I play this board game a lot called Dune, whatever, like a big nerd, but there's like this one - It's called Dune?Like Dune the movies?Yeah, it's a recreation.What's funny, I hadn't even seen the movies when I started playing the game.I didn't realize there was movies.I didn't even know there was books.

I just was looking for like fun strategy board games that, I used to play a lot of Catan, but the problem with Catan, it's like dice roll, and you know, if you get unlucky, you don't really win.There's like games where, you know, there's a skill ceiling where, you know, the best player always wins, which is chess is a perfect example of that.But then it gets to the point of like, Well, if you want to be really great at that, it's who spends the most time doing it.So I don't want one that's 100 % skill, but I don't want something that's too much randomness.I take board games a little seriously because I love strategy games.And like, because if it's too much dice roll, like theoretically Monopoly or Catan, then it's like, who cares?

It's just whether or not you got lucky.So it's like, I did a lot of research into like finding a game where there's like a good a little bit of randomness so it's not just devote all your life but there like as an infinite skill ceiling and that's where I kind of landed on this game called Dune and I started playing it and it also had to be a game where enough people played it where I could actually find people play it and I got reallyhooked into it.But it's ironic because then I saw the movies were dropping.I was like, oh.And then all the characters started to make sense after I watched the movies.

I'd have been probably a thousand hours into the game.I was totally backwards on the IP.But anyways, because we were talking about talking to one of the top players, makes YouTube videos on it.And I was kind of curious what he would do if he was in certain positions as me.So I just took all the transcripts of a hundred of his YouTube videos, and I just put it into Gemini.And I was just like, hey, respond to me based on how this person would, and talk to me like this person would.

and like, what would this person say in this scenario?And then when I was playing a game, I would just ask the questions like, the player's name is Dino, whatever.And so I called it Dino .io, and I'd be like, what would Dino .io do here?And it was pretty funny, because it would respond just like him, because it had so many words from all his videos, like dozens of hours.

And I know one of Dino's friends, his name is Che, and I was like, would you take a bullet for Che?And Dino's like a very analytical guy, and the AI was like, well, it depends.Is it in the foot?Is it in the chest?And it responded exactly how, like, my friend would.Like, to a T, like, with his same mannerisms and everything, I was like, this is crazy.

Like, this is absolutely insane.And then so, I would put it where it was on a Discord call, and like, Dyno, we would be playing.And then I'd ask a question, and I'd be like, no, actually, Dyno, don't say anything.And I'd ask Dyno .io, and it would respond exactly how he would respond in most of these situations, because it had so much, like, contextual relevance from all his livestreams on his YouTube channel.And it was pretty crazy.

Yeah, and so it's uh, it was just so surreal.So talking about like the robot thing I just wondered too if like if you put like a pendant around someone's neck you just recorded them talking for like a week or two and then you just fed that into an LLM and then you were like, hey talk to me like this person talks like you could have that, you know, whatever Asian robot you're talking about.You could have it literally talk to you like some other human, right?Um, because it's interesting too because I was like, heygive me a breakdown of Dino's speech.And it was like, hey, 0 .15 % of his words are um.

Around 0 .3 % of what he says is like.It gave me a full breakdown of the last 100 ,000 words he said, what percentage they are, how he typically structures his things.If you put him in a stressful situation, he'll kind of respond more like this.But if it's more chill, he'll use this vocabulary.It was really cool.But also scary, because I was like, man, I have a lot of me talking, right?

Like this podcast, theoretically, people could just take dozens of hours of this and just make like a little Jimmy .io and it's enough where it can pick up on my speech patterns and how I would respond to certain situations.

100%.They can do that easily.And then just put you in a robot and now Jimmy lives forever.

Exactly.Or you can just have your robot be whoever, which is like, kind of weird.Like, ew.

That would be very weird.You living with you.Imagine you have a robot.And you get the robot to do stuff around your house?Instead of hiring a housekeeper, you come home and Jimmy's vacuuming?

More cynically, or not even cynically, just sad.It's like, you know, if you lost a loved one or something.

That's pet cemetery talk.

Yeah, but if someone's like really grieving, they might, you know, do it because they want some normalcy back or something.

Probably feel empty and hollow and even creepier.You have a robot that's pretending to be your husband.Yeah, yeah, fuck off.That's crazy.

I know but just I don't know these next few years are gonna be crazy, man everything's developing so rapidly and yeah, it's just I Yeah.2036 is going to be completely different than 2026.

I know, isn't it?There's never been a time where the future is so uncertain, where no one can give you a really accurate map of what 10 years from now looks like.The difference between 1930 and 1940, not much, other than world events.The difference between, like, 1600 and 1700 not much not much different maybe better boats, you know, maybe better muskets Yeah, the difference between 2020and 2036 is gonna be who fucking knows.I know man full -on Blade Runner.

I mean it's Just like that's some of the people I see working on like, you know augmented reality glasses and like we're you know Like there's animes where people get trapped in video games and stuff like that and I could really see like, you know with AI Advancing and with more and more compute where you could just you know put on a headset and live in a video game and you equally just gender or generate whatever the the world is you want and literally like, you know ten years from potentially just real -time generate the video game you want to be in and in cater to what you like and Just so many possibilities and obviously with humanoid robots just skyrocketing.I mean, it doesn't take a genius To see well with intelligence, you know computer intelligence getting better and humanoid robots all these just tens of billions of dollars pouring into it They're obviously someone's gonna figure out how to merge them together.And yeah, I mean ten years from now We're definitely gonna just there's gonna be humanoid robots and so many things that now would seem weird as hell But ten years from now, we'd be like, oh, it's normal ten years from now You're gonna have a show where people have to figure out whether or not someone's a robot or a real person.Yeah I would say ten years from now, that would be five years from now probably, ten years from now, I feel like that would just be like, you know.Is this a rock or an iPhone or whatever?They're just gonna be normalized to it, especially younger people, younger kids who grow up with chat, GPT, and AI and stuff like that.

It's just intuitive to them to go use these things as opposed to other means.It's just like as that generation, once they become a thing, then give it a couple years for people to get used to it and normalize to it.It's not gonna take that long.

Yeah, it's gonna be very, very, very weird.

Yeah, it is.And it's also scary because you don't know the implications, whether it'll be negative, positive.Some people will be negative, for other people it'll probably be positive.If you're a VFX artist in media, you'll probably be able to spend more time doing cool stuff and creative work and less time going frame by frame.No one actually enjoys rotoscoping someone's hair so you can remove a background shot or whatever.So for certain people like that, ideally it would allow them to, instead of you just draw a circle around them and then it just collapses on them and AI just figures it out.

So you're not going frame by frame and drawing around their body and it does that and you can spend more time doing actual creative, fun work.And hopefully that's where it goes and not to the point where you just don't even need the person entirely.But it's like anyone's guess where like the puck ends up stopping, you know?

Yeah, it's gonna be real weird, man.Real weird.It's gonna be interesting.You know, hopefully we'll survive.

But I mean, I'm an optimist.I think we'll survive.

But yeah, I'm an optimist too.But I have a feeling that we'll have a different role in society.That's for sure.I don't think we'll be the leaders anymore.

Oh, that far.

Okay.Yeah, I think AI is gonna take over most things.Yeah, including government.including allocation of resources.It's going to probably restrict people's ability to make decisions because we're so destructive.

I listened to your podcast with Marc Andreessen, and I do like what he said, or not like, but it's just interesting when he pointed out that AI is the smartest doctor in the world, is the smartest blank in the world, is the smartest of everything, right?And typically, billionaires like him would only have limited access to these high -level professionals in each industry.But now it's essentially democratized that, and everyone has access to the smartest person in the world in each of these industries.And so it is pretty interesting, because if it is all -knowing and knows all these things, It's scary, because as a human, I'm like, no, I don't want to make those decisions.But if you purely take emotion out of it, logically, it's like, well, would you rather a human with flaws that could do something fairly bad, or this thing that has a lot more context and knowledge and experience?You say you want an experienced person to make a decision.

Well, technically, this has the experience of everyone ever in history on the internet.right?But it's also, I don't even know man, it's crazy.But hopefully, for the most part, right now, at least, it seems like it's allowing people to do less busy work and less things that they don't enjoy and focus more, at least in media, what I'm seeing, focus more on things they do enjoy.Like I was saying, like the example of not having to roto every single frame on a body or being able to pre -visualize scenes or whatever.And everything I'm seeing, and maybe I live in a bubble on Twitter, it seems like it's not killing that many jobs yet.

Not yet, but it could.But the idea is that it could also provide so much wealth for everybody that we no longer have to think about money in terms of like you need food, you need shelter, like this is universal high income is Elon's.Concept.Yeah, he thinks that literally people are not gonna have to work anymore Then the problem with that is like then you run into human nature problems And so we have to teach children how to pursue their interests rather than how to just worry about having a job to feed themselves Yeah, and so then you have to give them motivation.So you have to explain to them at an early age that going after tasks, completing tasks, doing things that are difficult and challenging, is actually exciting and fun.And that's what you should generate.

And then we're going to have to reward people based on that.And it's just to figure out like what incentivizes people to do things, because if they don't get incentivized, and then We also have VR and AR and games that you can play all day long that are way more exciting than real life.You don't want to just take your government money and play Call of Duty all day, especially if it becomes VR Call of Duty.

Exactly.That's where it's going to get hard because I think of like how addicted to video games I was when I was a kid.I mean, still to some degree now, but like, and if it was in a headset and like a completely different world, like, oh my gosh, like my poor mom, like, good luck getting me out of that.Like she struggled to get me to stop staring at a screen and making calls.Duty YouTube videos and playing Call of Duty when I was younger and you know But if I was like actually in a headset, oh and all my friends are on it Yeah, you know then you take it off and now you have freaking homework and like real life stuff and like you went from the most overstimulating beautiful different utopia world where everything's amazing and you're with your friends you're having fun and then you take it off and you're back in like real life which sucks like that's like a whole different level of Addiction than like current video games would have and I mean, I don't know what the timeline is on that stuff But it's it's clear that that's gonna happen in our lifetimes That's the matrix and that's coming and there's gonna be multiple levels of that and it's also gonna Exponentially get it in better and better with each iteration exactly.

There's no way to stop it.It's gonna happen and that's sandbox VR but times a million.If you go to play those games, you're in a small room that's like a part of a giant warehouse where they have these things set up, and your room is, you know, like... 50 feet by 50 feet and you move around and there you do a bunch of stuff But if this is an actual fucking warehouse, you have physical boundaries that exist like and then you're in a virtual space where as you're walking it looks like the actual ground that you're walking on yeah, and you're you're involved you won't be able to tell what's real and what's not with those omnidirectional treadmills and someone cracks the code it's a You've probably never heard of it, but there's a popular anime called sword art online.

It's where don't it's just a guy gets trapped in a video game and he lives his life through there and I remember watching that when I was younger and I remember like when I was really young we're fresh off of watching that anime I was like man I hope they figure this out in my lifetime so I'm like 80 years old I could just put one of those on and just live in the video game and it's like at first he's scared but then he ends up loving it because it's just like everything's great and and yeah so I think uh yeah there's just well the problem is like what's real and what's not real you know is it really important for things to happen physically and in the real

air quotes real world or?Will be just as fulfilling to exist in these virtual worlds.

Yeah, I mean there I remember when I was younger I'd play like this game called wizard 101 It's like World of Warcraft like an MMORPG and like there are definitely times in my life Maybe they're short periods or like when I was a young kid like oh My character in that game definitely mattered, pretty similar to me in real life.I was really hooked on that game.I could see it.Look at people who've dedicated their entire lives to World of Warcraft.There's probably hundreds of thousands or at least tens of thousands.If you could recreate that same effect, people would feel that same way.

If I'm 90 years old and I'm bedridden, I don't care.Put that headset on me. I'm done.Let me just live it out in here.Someone come in, stretch my limbs every couple of days, put an IV in me. I don't even want to take the headset off to eat.

Well, then there's the question of, is that already happening right now?So if a simulation exists and it's so good that it's impossible to differentiate between the simulation and real life.You know, there's a lot of people that are very intelligent people that believe we are inside of some sort of a simulation currently.Elon's one of them.He said the odds of us not being in a simulation are in billions.Really?

Yeah.So something akin to a simulation he believes is running right now so maybe Maybe we are in Beast Games Some me a thousand years.Yeah, the hundredth version of Beast Games.Yeah.Yeah Yeah with compute growing and growing it's it's if someone figured out how to harvest the energy of a single star Maybe that's what this is about as we grow older Technology becomes crazier and crazier and it reaches some sort of a tipping point while we're alive and this is the end of the game Right it reaches some sort of horizon some actual civilization similar to us But then they just wanted they lost you know like how we lost a lot of our ancestors

history, they did too.So this is a simulation to see, how did we come to be with all this stuff?And so, yeah.I mean, yeah, if you're harvesting the energy of a sun and you have all that compute, I mean, look at what we're currently able to do with just data centers on the planet.Like, it's not far -fetched to think you could have someone put a headset on or whatever and simulate.

You know trillions of things so not just that but then there's the reality of the structure of the universe itself like subatomic particles acting differently when they're observed Yeah, so it's like okay what Like what effect is consciousness having on reality itself?And are we limited in our senses and our ability to recognize the impact of it?And do we live in a siloed version of reality that we're imprisoned by our limited senses of sight, smell, touch?Exactly.Way more weird shit going on around us all the time.We just don't have the ability and that's what the simulation is Exactly, but it's not as simple as like you show up with your lunch pail and you go to work No, there might be some weird shit that's going on.

Yeah all along with consciousness.

It's a it's a We did a video where we helped 1 ,000 blind people or people who couldn't see, see again with cataract surgeries.And I did think about that.It's fascinating because if they didn't have other humans around them, they just would have never known that sight was a thing.If we, as other humans, didn't tell them, they just couldn't see.And so it is like, is there a sense that we might not be aware of that?

A bunch of them, I bet.

Yeah.That is an interesting thought experiment.Because to those people, It was actually a random memory I just got too.We also did a video where we helped a thousand deaf people hear again.And a lot of them, it was just giving them like really, really advanced hearing aids and that, you know, and they just hadn't heard in years.And there's this one scene we did where a guy had a newborn child that was like a couple

years old, but it was deaf since the child was born and had never heard his child.And so we put it in and it like really, really amplified sound where he could actually hear.He hadn't heard sound in God knows how long.And then the first thing he heard is we had his child just say, daddy, and he like lost it.That was the first word he heard in years.And it was the first time he ever heard her.

I don't even know why that memory popped in my head.One of the most special things we've ever filmed was that moment right there.I was like, wow, that's crazy.

Yeah, we assume that the senses that we have detect everything that's around us.But we know that's really not true, because they're so limited, just in terms of our ability to see things, right?We see more things with a microscope than you can with the naked eye.Exactly.And we have no idea what the senses are missing.

And all you have to do is ask yourself, if you were those people, and you didn't have other people around you telling you, you wouldn't have known.You would have thought that was reality.Right.I don't know if we'll ever know.

Well, just think about the sense of smell and where that is.There's an invisible thing.And when someone farts, you go, well, exactly.Yeah.And like, yeah, it is kind of, you'd have no idea if you didn't have a sense of smell, you would just be existing just like.Everybody else and then without a sense of smell life is not that much different You know it's different, but not that much different like everything looks exactly the same yeah, but no one could smell anything Yeah, you know but think of like gases and all sorts of like a gas leak in your house or weird weird shit These smell skunks all that stuff you'd be missing out I guess if you had to get rid of one of the five senses that would be the one yeah exactly That's the least necessary to survival.

It would suck food wouldn't taste as good.

Yeah, you would know if you have BO But for the most part, your odds of living don't really drop that much, and your overall happiness wouldn't change dramatically.

Yeah, the only thing that would be a problem is impact by chemicals.You wouldn't be able to smell.horrible chemicals that your body's like rejecting You know there's certain things you smell you oh, what the fuck is it?I got to get away from that because your body's letting you know like this is toxic whatever you're breathing in it's not normal air you would doubt you'd Environmental poisons would be a problem, but other than that Regular life if you lived in a contained safe environment like most cities most offices most places that people work It's not that big of a deal to lose your sense of smell.

Yeah You know, it's funny because on the car ride over here, I was listening to a podcast we did, whatever, four years ago, and it's like, essentially the entire podcast, I was way younger back then, was all about YouTube data and analytics, I don't know if you remember that, and it's like, I do, one thing I've noticed, it's interesting because I started making videos when I was 11, so my entire life, is on the internet, right?And like, my puberty, every development and stuff.And I look at that, our old podcast, and like, it is so, like, brutal, like I have borderline, like autism on like this one subject.And it's like, I was so one dimensional back then, because I was just young, and I'd only ever done one thing.It's just so interesting, because it's like, If someone were to theoretically search Mr. Beast Joe Rogan, and they, you know, if they clicked on either one of these podcasts, it'd be two completely different experiences.

Right.

Well, you look differently.

Yeah.I mean, you look great, man. I was saying before the podcast, you look fantastic.You lost weight.

You look really healthy.Thank you.Yeah, I was telling Joe before the podcast I lost 50 pounds between the last one and this one.

That's awesome, man.

Yeah.And last time when you had asked me about movies or you asked me about self -care, all these things, because I was listening to it on 3XV on the car right here.Every single thing, I was like, I don't know.I was like, one thing and one thing only.I know YouTube.I know nothing else.

I blocked everything else out of my world, which is interesting because I actually think that wasn't a positive.I think if I consumed more other media and culture, it would have been better inspiration.I would have been a better storyteller.So I actually don't think it was a good thing, which is why I've since then opened up and I let more things into my mind.

If I could push back on that, though, I think it allowed you to be hyper successful because you were so focused on it.that I think it really worked out to your benefit.I don't think it's a bad thing.

Yeah, no, I think that the hours put in, yes, but it's like instead of consuming four hours of YouTube a day, allowing myself to occasionally watch a movie, I think I would have been more tapped in and understood how to tell stories.

Well, you were younger, and that's a part of the process.

I know.It's just so funny listening to that podcast because Even I, as myself, I watched that.I was on the car, I was like, wow.I seemed like borderline a freak on certain things here.You would change the subject on certain things, and then I'd instantly bring it back to the one thing I knew, like YouTube data.And I could tell that I didn't even know, and I would just be like, oh yeah, that thing.

Anyways, retention.And it was just so funny listening to it.But it's just interesting, though, because, you know, I'm sure you see like a lot of your podcast, most people consume it through clips on social media, right?That's like their exposure to it.

Most people consume most things through clips.

Yeah, and what's fascinating though is clips don't have context on the time range, right?So like, whatever, a clip from the podcast we did years ago, I'll see on my feed or it'll just randomly start going viral, one of them now.And like sometimes there'll be things that like, I've grown up, or I don't necessarily agree with, or whatever, I speak differently.But because they're not timestamped, it's interesting because a clip from something you did years ago can randomly go viral now, and people won't even know that it's years ago.And it's so fascinating because they just pop off.And it's like, more people are going to listen to this podcast through random clips, probably 10, 15 times folds than like actually going on Spotify or wherever you post it.

Yeah, probably.And it's so interesting because that's like the new form of culture, especially for younger people, is sub one minute ish vertical conversation.that they swipe through the feed.

But it does inspire people to listen to the whole thing, and only a certain percentage of them will do that.But it's like, that's a thing with sporting clips.Like, you see the game winning touchdown, you watch that, probably gets watched more than the actual full game.

I saw a survey of like 56 % of people now prefer to watch a sporting event through clips as opposed to like the actual thing, like they'll just get it on their feed.

I guarantee you that's the case with like the UFC, because I know for the UFC when they analyze the performance of a show, like how many people watched it on Paramount Plus versus how many people consumed it on TikTok, Instagram.Oh my gosh, yeah.It's many, many fold.They get hundreds of millions of views on social media of different fights.I haven't watched the fight live in a while.

But the White House one, I saw everything on my TikTok feed.I probably saw 150 clips of it.So I have a relatively good grasp of what it looked like and what happened, but I didn't watch it live.

If you wanted to watch that one live, really, you should have been there.Like that was when you really absorb how bizarre it was to actually be at the White House.It was very bizarre.The whole thing was very surreal.Like me and Daniel Cormier and John Anik, there were so many moments like the day before the event where we're rehearsing.So we're standing by the octagon.

I made a video of it where I put it on DC's like the White House.And like I'm showing the White House.There's the cage and then the White House is right there.

And the flyover and everything.Nuts.But see, that's how when I was talking about the Roman Coliseum, That's how I felt, but I didn't get the...

Well, you know, they were gonna do Elon Musk versus Mark Zuckerberg in the Roman Coliseum, but it was gonna cost $150 million just to secure the venue and set everything up.I mean, I could have hooked him up.Also, it would have been a terrible fight.Elon would have been destroyed.He thinks he's big and so that's gonna be enough, but Mark knows how to fight.Mark is like really into it.

He trains all the time.I mean, he's obsessed.He brought this guy that I know, Dave Camarillo, who's a world -class coach, who's a Brazilian jiu -jitsu black belt, judo black belt, been training him.Like he's training with hardcore people.

I don't think he'd care if I told the story.The first time I talked to him, years ago, just shooting the shit, chatting.And then at the end of it, he's like, yeah, you want to come train MMA or whatever at my lake?And I was like, oh.No, but I appreciate the offer.But it's just like instantly like that.

I could tell that's like his way of like bonding and building friendships.And like, yeah, he just like, he was being very serious.Like he wanted to roll and I've never done that in my life.And I was like, yeah.

He invited me to go bow hunting with him.

So it's definitely not fake.Like that was a one -on -one conversation.Oh, no, no, no.I know you know that.But a lot of people think he's just like puts on the facade or stuff.But like unironically, like our first time meeting, he's just like, yeah, let's hang out.

Let's do like go roll on some mats and stuff.Like he was being dead serious.

Well, the way you could tell that it's not fake is watching him train.Because there's no way he could be that good if he's not actually putting in the time.Because even his striking, his jujitsu, all that stuff is like, it's clear.There's many hours been spent working on technique to achieve this level of proficiency.I mean, he doesn't look like a world champion or anything like that, but he looks like a guy who's training a lot.There's no way you can't be enthusiastic about it and be doing that.

So he's definitely really into it.

I listen to whenever you have a podcast and you talk about the UFC and stuff like that.It always makes me like, I feel that masculine urge to like go train and do it.But it's like, I wish I could like, I wish I could fork my life and have like one where I keep going down this path of just grinding 18 hours a day and building all these companies.And then another where I could like,fun stuff like that.Because that would be fun.

Well, how old are you, Jimmy?28.Yeah, you're still so young.You could just do this for another 10 years and amass so much money that you could never spend it.And then 10 years from now, you know, just, you know.Slack off a little bit on that and just go do a bunch of stuff and not only that you could create Content doing a bunch of stuff like mr. Beast discovers the world like you could you could do anything, man Yeah, I think we're so young I have so much time ahead of you.

Yeah, it's hard to even I think you, as humans, we build the patterns and stuff.And I've been working so many hours every day for so long that it's literally ingrained in me that it's hard to ever really imagine a world where it shuts off.Because you have to think, I started when I was 11, so basically now all I really do is just work, whether it's building companies or making content.And another 10 years from now, that would be essentially 20 years straight of training my nervous system of this is what you do all day, every day, constantly being war mode obsessed with it.So it's hard to envision a world where I could ever shut it off.

It's interesting, you and I have been doing it about the same time.Like, we started this podcast around 17 years ago.Holy crap.Yeah, it'll be, won't it be 17 years in December?I think so, right?I think in this December is 17 years.

So it's basically we're on these parallel paths, which is crazy.

You know, it would be funny is if like envision like 17 years ago, you had 11 year old me sitting here and then you sitting there and like comped it to today.

That would be amazing.Yeah.

So what are you going to do?

You're going to do a show on YouTube.Where did you get this idea?

Does your mom know about this?Shouldn't you be in school?

How many hours a day do you spend waking up on content?Hey man, go outside.

Go talk to a woman.Back then too, I was so introverted and self -conscious.I probably wouldn't have said anything.I would have been like...

yeah, uh -huh, you know?

Because you have to kind of be a little—it's interesting, too, because it's like— very accepted to be a content creator.It's cool.People love it.Even parents now, they're like, do it.And they realize that while being a content creator, you learn a lot of different skill sets, and it teaches self -agency, et cetera.But back then, it was, wow, you're batshit crazy, very frowned upon.

So it's so funny to see how that changes, because it's the number one most coveted job in America right now.If you were to go survey 100 random teenagers, a lot of them, a good chunk of them would say they want to be a content creator.Maybe not specifically a YouTuber, but between TikTok, Instagram, influencer, like, you know, like, and so it's probably the number one job that kids want.It is factually.Yes.And so but, you know, when I was coming up, Heck no!

It's like, what are you, a weirdo?That's not a job.YouTubers don't even make money.How are you gonna make money?You're gonna be homeless.And so it's so funny to see how it changes.

It's the same thing with podcasts.Back then, I would tell people I'm doing a podcast, and they would be sad.Like, oh, poor guy.What the fuck's wrong with you?You used to be on TV.You're like, oh, I'm having fun.

Yeah, you've fallen from grace.And it's so interesting, too, to see as YouTubers and stuff first started getting big, they all used it as launchpads to jump to Hollywood.like me who are just like, who really cares?You know, like, just stay over here and focus on YouTube are the ones that are the biggest.And I just believed in the future.

This is the same as podcasts as well, because there's a lot of people that started off podcasts, and then their podcast got a little bit of popularity, and they went and did a show somewhere.And it sort of stalled them out in the podcast world.Exactly.Because now you're working for the man, air quotes, and you're working for some studio or something like that.

And split time, and you're not as passionate and stuff.Yeah.Well, it's something I think about, too, which is That's a message I feel like a lot of people need to hear because a lot of people don't realize that not everyone can make tens of millions of dollars or maybe be as successful as you or I can.but I do believe most people, if they find something they like, put in a lot of hours, like a ridiculous amount of hours, consume, basically everything's available on the internet now, consume all knowledge available on how to be good at a certain thing, and then do a thousand iterations on it, then they can come out the other side and do it for a living, you know what I mean?I feel like they're, but most people aren't exposed to that kind of, I mean, to be honest, rhetoric.They think, still, their parents went to college, got a degree, that's how you get a job.

And so, a lot of people today, because, obviously, your parents educate you and teach you a lot of these things, and I'm not saying college is bad, just think it's the same pathway, and then they get in a lot of debt, and they don't fully realize that if you just, there are certain content creators that might blow up in two years, and there are others like me that take 10 years, and it's just like a distribution chart, and probably the average is somewhere in the middle, and you just have to, there's no set time frame you can give yourself.But if you're surrounded with other people obsessed with the certain thing you're obsessed over, whatever it is, you put in 10 ,000 hours, and in those 10 ,000 hours, you do 1 ,000 iterations, and you consume all knowledge available on it.It's like, you know, the better you do it, the further to the right, like the two -year mark you'd be of being able to do it for a career.But, you know, sometimes it will take longer.And you just have to give yourself enough time in it, but eventually you can make it happen.And I think that just more young people need to hear that, really, because they just don't even really, the dots don't connect in their mind that that's really even an option, right?

Well, it's a completely new career path, right?And the only way that people really can get a map of the territory is from someone like you, who's gone through the very early days of it.And they could show, hey, not only is this guy successful, he's fucking hyper successful.Like, this is not a dream.Like, this is a possibility.You just have to figure out your version of what he did, and it's a process.

But I would argue it's not even just for content creation.Like, if you wanted to be an accountant or really anything, it's like, just put in a lot of hours, do a lot of iterations, surround yourself with great people, and obsess over it.

Stay focused.

Stay focused, consume.assume it, and then recognize, like, you might be like, oh, well, this person did it in 10 months.Why is it taking me so long?It's just it's average and statistics.And just give yourself enough time frame.And like, it's it's hard to again, I'm not saying you'll make tens of millions of dollars.

But if you want to do that thing for a living, it's if you follow those those, you know, traits, like it's going to happen eventually.

Because we have to be process oriented, not goal oriented.You know, the process is getting better at stuff.The goal of being financially secure comes with it eventually.But if you think I want X amount of money, well, that's what you're going to think about.You're not going I think about the actual thing you're making so it won't be as good so you probably never get there bingo Yeah, and this is the you know one of the cool things about owning a comedy club.Is that we've Set up the club, so there's a real path like these people understand how you can become a professional Yeah, because becoming a professional when I first started was this big Very vague, weird thing.

No one knew how it was done.You went to open mic nights, you did open mic nights.How do I get paid?How do I ever be a professional?Someone has to ask you to go with them on the road, and then you wind up getting mentored by another comedian, which is nice because they usually need opening acts, and that's kind of how we did it.But what we set up at the comedy club, We have a real creative director, this guy Adam Egan, who is the creative director at the Comedy Store, the talent coordinator.

He watches all the open micers, and he finds people that are good.We have two nights of open mic nights, and then we have Kill Tony.So we have Kill Tony, the show, which is every Monday, where these people pull a random name out of a bucket, and you have a chance to go up.Phenomenal show, if people don't watch it.It's amazing.It's hilarious.

The best fucking show ever.Yeah.And these people get to do one minute of stand -up, and it's amazing.If it blows up and they do well, they get to come back.And if they get to come back, then all of a sudden millions of people have seen them do stand up and now they're selling out comedy clubs and they have real careers.And some of these people were just grinding it out.

And you know, my friend Dedrick Flynn, he was out in Atlanta doing it.And my friend Ari Maddy was in Estonia and he went to Australia for 10 years, just grinding it out.trying to make it in comedy.Gets on Kill Tony, boom, now he has a career.It's incredible.

like me.

There's a lot of people now like that particularly and we wanted to set up Network, we wanted to set up like a real pathway where these people can you can see hey other people like like like Cam Patterson He was a doorman at the Comedy Store and now he's on Saturday Night Live or yeah doorman at the Mothership rather and now he's on Saturday Night Live He started out at the Mothership, and he's working there as an employee, and he's funny, and I know who he is He's amazing.

Because he killed Tony.Yes, because he killed Tony.

Exactly, but there's multiple versions of that now that are coming out of the club Yeah, so we wanted to set it up like that so You still have to do all the work, but we want to, like, illuminate the pathway.

There's a clear pathway.

Already and how they did it so because of a guy like Cam Patterson goes from being a doorman at the mothership to now being on SNL People see it and they go.Oh, it can be done.What did he do?Well, he kept killing every time he got on stage.So that's what I gotta do I gotta work on my set really grind it out and I was with this guy three years ago and now this guy is rich and he'sfamous.

This is amazing.He was poor just like me like literally working for You know, I'm sure you pay well.Yeah.Yeah.But I mean, doing road gigs and doing whatever you can, guys are barely getting by.But that's the key.

It's like you got to know that it's possible.And before someone like you became, you know, a real content creator, but imagine just trying to explain to someone what your YouTube show, what your goal was.Imagine this.Imagine.15 years ago you sitting down with someone when you're 13 years old and trying to explain I want this show to have hundreds of millions of subscribers I want billions of hours consumed worldwide.I want it to be like one of the best Biggest shows in human history and I'm gonna do it on YouTube.

They believe you're out of your fucking mind.

Yeah, right Yeah, it won back then like viral videos back then were like 2 million views, right?And so like if you would have said back then I want to get a hundred million views a video like I mean people would call you the Lunatic like you're just emotional.

Yeah, the delusional like a certified like lunatic like you're not even living in reality But now that you've paved the path and then you've shown people that it can be done now you see everything It's a real career path.It's a real career path if you pursue it the way someone pursues Learning how to play guitar and being in a band like do it the right way I want to be a pilot what I have to do gotta go pilot school gonna do the work put in the go through the process actually I don't know if it's factually, but it's millions of people over the next 10 years that will find a job being a creator or working for creators.

I know dozens upon dozens of creators who are hiring dozens of people each.I have 150 open racks in my business.These creators, hundreds of thousands of people are going to become creators themselves full -time, and those creators are going to hire millions of employees over the next decade or so.So even if you, which is what I see, a lot of people who try to become a creator who end up failing, they end up being phenomenal partners or employees for other creators, right?And the space is growing so big and there's just so much demand for it because not everyone who did stuff in traditional Hollywood acclimates as well over here.So there's just so much, like everyone I know just needs like five or six people.

So it's like, it's a pretty useful thing.And it's like almost like the equivalent of getting a college degree, right?If you're a teenager now and you put in 5 ,000 hours, 500 iterations, You obsess over this thing, blah, blah.You come out the other end.Even if you don't make it as a YouTuber, now you know how to edit.Now you know how to tell a story.

Now you have all these character traits.And yeah, some other YouTuber will pick you up in a heartbeat.

Yeah, for sure.And it's also, this is the new Hollywood.I mean, this is really...

I mean, literally now, four of the biggest films came from creators.It's like, not even like, it is like a factual thing now.Some of the biggest new IPs are coming out of them.It's where all the viewership is going.I mean, when I was on this podcast last time, it was probably like, whatever, 1 .8 billion people use YouTube every month.Now it's over 3 billion.

That's nuts.

It's growing and it's not slowing down.It's growing more and more and more, which is what I said would happen, you know, last time I was on here and what I still believe.I don't think these things have peaked.I think they're going to keep growing.It's just what younger people use.They never watch television, which is obvious to me and you, but to some older people who still watch news and get it through there, it still blows their mind that they never use cable.

And it's like a 15 -year -old right now.outside of watching an NBA game or an NFL game, has never used cable television.They've never even seen it.They don't even fully understand.They're like, sometimes when I'm talking to a younger person, if I'm trying to get a gauge of, what do you think of our new video?I'll just ask, have you ever watched cable television to see what they say?

And they're like, no.And I'll explain to them that there's two to three minutes of commercial breaks, kind of like when you watch NBA.But instead of a sporting event, it's like, Entertainment and they'll be like why why would you do that?Why would you like?Why would you put like three minutes of ads every four minutes?And I'm like, well, that's just how things were.

And they're like, why?It's so dumb that they still do it that way.It really is so dumb.It makes no sense.

It makes no sense.You don't have to do it that way.They could probably make as much money through product placement and having an ad at the beginning.And doing it and you probably get more retention.

You probably get more views like no one is gonna sit and watch CBS and crazier as you would have to pay money to it like you'd have to pay like $50 a month for cable to then have like 33 % of what you consume be ads which is a higher ratio than when you watch YouTube, which is free Wow, and then you wonder why people are moving in hundreds of millions of droves over to this new form That's just like yeah, and then there's podcasts, which is like how many podcasts are there now?

Millions obviously, but how many yeah, obviously there's millions but but I mean it the barrier to entry is the lowest like at least what you're doing is Complex yeah, you know it's I mean you've created a show you've game shows you have charity shows if you're giving away stuff You have a bunch of crazy things you guys do you have tasks you have you have to plan it out Yeah, podcast you're just sitting down like we talked for five minutes before we started this podcast.Yeah, we said Let's go yeah, that's it like so there's zero preparation other than you know the preparation that the host does beforehand, but if the difference between That kind of preparation the kind of preparation involved in one of your shows is fucking immense Yeah, and so the barrier to entry just to be someone who's a content creator like a podcaster is How many podcasts are there?Let's guess.Oh How many do you think there are Jamie?

How many have been uploaded this week I'm like that's what you know active yeah, it's still posting on yeah, let's say 7 million or something like that.

That's Yeah, that's crazy.I would guess to

probably one million, please Please put this this is what I want to know how many podcasts were active in 2009.Oh, let's guess that okay Put that in our AI sponsor, Perplexity.Perplexity probably has the answer to that.

Wait, they sponsor you guys?Yeah.Is that what you had the founder on recently?

Yeah.Well, also because he's cool.I talked to him and we started talking about ancient Hindu mythology.

I was like, dude, this guy would be a cool guest.I have a download.I haven't listened yet.

He's really interesting.He's a fascinating guy.We were talking about these temples in India, and I've been down these multiple rabbit holes about these temples that they carved out of a single... 2009, there were 69 ,000 podcasts.Holy shit.

But that's not active.That just means 69 in the Apple's directory.So that means roughly 70 ,000 people had done one at some point.But then, yeah, I would wager a small percentage were actually active at the time.

Still, that's a lot.So that's when I started.

Now, what is it now?I'm curious.Now in 2026, how many podcasts are there?

I bet 7 million.

Yeah, actually, I'm going to up mine to 10 million.Worldwide?I'm upping mine to 10.What does it say?

So since 2009, there are 69 ,000 versus several million shows today, depending on the database you look at.OK.But what is the number, though?4 .5 to 4 .7 million podcast shows globally as of 2026.

You know what I'd be curious of?How many people do content creation full time?No, that's a good question.

Okay, let's let's figure that out.

Yeah Let's guess how many people make a living doing content creation in 2009 versus now I'd say 2009 maybe zero Okay, maybe five content creation is like a very online content creation Yeah, but the problem is that's like bloggers and

yeah through social media Yeah, 2009 social media is just coming out, right?So let's let's just think let's just not even think about that.Let's just think about today How many people are professional content creators today?Let's guess I say 25 million move I would say lower probably eight Yeah barrier to entry you're making me look up here is also tough in the US like taxpayers people who are like Yeah, just just how many content creators how many professional content creators are there worldwide slept perplexed to try to figure it out What do you think it's gonna do It's gonna freak out and it's gonna say, there's a lot.

Let's see what it says, though.That's gonna say the same sort of thing.What does professional mean?

Okay, people that make a living.They pay their bills off of content creation.I know, it's not a great question, but let's just see what it says, just out of curiosity.It might have an answer.How would it know, really?It could guess because it guessed there 4 .5 to 4 .7 million It's probably just gonna look for any database online 8 to 12 million professional content creators worldwide depression depending upon how professional is defined Roughly 200 300 million people identify as content creators globally in 2026.

Holy shit, man Holy shit, are they making money or they right?

Yeah Like it got the gist though.

Yeah, I got it It wasn't a problem, Jamie.You were pessimistic.We don't have an answer.It's given us rough data.The rough data is 8 to 12 million professional content creators.200, 300 million people identify as content creators.

So out of those, which kind of makes sense that, you know, a small percentage of them are going to be able to figure out how to make a living entirely off of it.One analyst estimates that about 4 % of creators are professional, meaning they treat content creation as their main job and earn a full time living.So that, that's, that makes sense.

Yeah.

That seems about right.And that's about right with kind of a lot of things.Yeah, it's there's a bunch of people try it and a small amount of people actually like if you think about how many people if you go to an open mic night on in stand -up comedy and how many people are Actively participating in open mic nights where they visit one or two open mics a week And how many will eventually become professional stand -up comedians and make a living off of it?You're probably in the same range of like 4 % or something like that probably less Yeah, it makes sense.

But the interesting part is that number is going to keep skyrocketing year over year.I don't see any signs that any of this stuff is slowing down.

Especially if people see that this is a real path.This isn't a pie -in -the -sky dream.There's a lot of...

I mean, at this point, if they don't see it, then I don't know what to tell you.I'm literally spending hundreds of millions of dollars a year, or investing hundreds of millions of dollars a year into content.And so, I mean, it shows what the upper bounds look like.

Well, you're really wise in that regard, is that you spent so much money dumping it back into the the business and by doing that your content is just so much more advanced than anybody else's and that's such a big risk because a lot of people would say I'm making all this money and who knows when this is gonna end let me squirrel this away and make sure that I've got money saved up forever you just like fuck it let's just spend it go hard well it's what I used to call the creators would back in the day reach like 5 million subscribers and then it was a real inflection point that I would notice where they'd either keep growing or that's where they'd start to teeter off because it's around the time where they'd start to make good money and it's

either like, okay, now they have a house, they have a car paid off, and the ones that are really money -motivated, they kinda got that security, and so that burning fire that was pushing them to do crazy things kinda started to die off, and it's like the Fermi Paradox.For quite a few people, it's around that range, is where you see your favorite creators start to get lazy, upload less, not put as much effort in, not care as much.But yeah, I never really had any of that.I probably talked about last time we were on here.I used to live in an apartment that I would share that was $720 a month, so like 360 rent.And I drove a 2006 Dodge Durango that cost a couple thousand bucks, and I just didn't have any liabilities.

So I was just like, screw it, I'll just keep my lifestyle cheap so I can just reinvest it all.And you know.

God, that's so wise.Most people don't do that, and most people don't have the discipline to work as much as you do.

Well, yeah, and the harder part, too, is when you have the pressure of your parents and stuff.And I don't know, I'm weird.Like, when my mom would, you know, I mean, as sad as it sounds, she would literally cry sometimes and be like, man, I'm just so worried you're going to lose everything.Like, what if these videos stop getting views?And I don't know what would come over me, but I'd be like.It'll be fine, mom.

Don't worry.And I just like very calmly just say it to her.I wouldn't argue with her.I'd be like, just just have faith.

Well, you were right.

I know.We're great now.

But it's up to parents.Parents always worry about their kids.

Exactly.So I don't think it's like she was doing anything wrong by all purposes.Like she was doing the right thing.It's just so you also have to overcome that pressure as well, because there's so many forces around you.Or even if you believe in yourself, all it takes is one person like saying something like that, put self -doubt in you.And then you're like, you know, but that's where I'm a big believer.

If you really want it, just keep your liabilities low, like live below your means and that way it's like, you know, it's a little easier to be riskier if you aren't, you know, have all these things you got to afford because what really changes if you fail?

That's definitely smart.But there's something happens also to people where just the constant grind of work, it diminishes their enthusiasm and they lose their perspective.They lose this perspective of, God, you're so fortunate to be able to do this.

Yeah.

You're so fortunate.And people just get really complacent.It's so easy for people to just forget how fortunate they are to be able to do what they're doing.

I'll admit it.Sometimes I get hit with that, where, you know, it'll be a late day of shooting and I'm in an airport and, you know, a bunch of people are following me around and filming me.And I'm like, you know, and you get those thoughts in your head where it's like, Is this really the life I wanted?And you start to be like, ah.You kind of regret your decisions.But then you've got to snap out of it.

And you're like, OK, the small subset of time, yeah, it might be brutal.But for the most part, I'm doing dope stuff.I'm in the pyramids.I'm in the Roman Coliseum.I'm doing beautiful, amazing things.And I get to entertain and help people.

And you just have to, I think it's very important you're around people who, like, if you have a group of people around you who, when you get in those negative thought loops, encourage it and help you spiral, then it's bad.But if you have people who are like, Which, you know, not everyone in my position has people who are willing to tell them how it is, right?Who are just like, bro, grow up.It's fine.This will be done in 20 minutes and then your life's pretty good.It's a weird thing.

I've had some of those conversations with people where I give them the perspective and I can tell they haven't had that perspective fed to them in a very long time.And you can see it in their eyes.

Yeah, you're right and it's like yeah You really need some like better people around you because you feel like you're you're like spiraling in these like really weird thoughts But like if you look at it objectively, it's not as bad as you think that's the really difficult resource resource to acquire is Being around positive people powerful people people that really get things done and people that are motivating and people that are really exciting That's because so many people have asked things so many people do just enough just barely enough Yep, you're supposed to go all the way you go three -quarters of the way You know so many people so many people just they don't they and but if you're around someone who really gets after it and really is Enthusiastic and really is powerful and very positive thencontagious.

It literally is.It's infectious.And it makes something mundane, honestly, fun, too.And especially if you respect each other, then it just like it really compounds.And so so important, like even at this stage, like I say, for newer, younger entrepreneurs or people trying to be content creators or friend groups, everything, even at the stage I'm at, it really is because you are like you think, speak, talk, act like the people you're around.And like they say, show me the five people around the most.

I'll show you what your future is.And it applies at every level.

Yeah.So my friend Brian Simpson has a great saying.He says you can't be your own and be a shitty employee.

Wait, elaborate on that.

So if you work for yourself, if you're the one who's out there doing it, so you don't work for anybody.But you also can't be a fucking lazy half -assed employee.You can't be both things.He goes, if you're gonna be your own boss, you better be a great employee.And I was like, oh shit, like you can't be your own boss and a shitty employee.Like if you are gonna work for yourself, you gotta get some shit done, because that's a very rare position to be a person that works for themselves.

Do the thing you actually love to do.And I think one of the things that's really powerful about this time, as opposed to any other time in history, is that there's so many conversations like this, where you get to hear from a guy like you, who is doing that.So people, young people, who are listening to this right now, Listen to you like fucking mr. Beast is just getting after it man. I want to do that instead of like hanging out with your friend who just gets stoned and plays Call of Duty all day and is always complaining about everything in his life, but meanwhile he doesn't do anything.

You're like, that's not how I want to think and behave, but that guy is.

And so you get examples outside of your own personal social circle, because maybe they don't know a Mr. Beast.Maybe they don't know someone who's out there doing whatever they want to do with their life, but they get examples of it online and they can listen to these people talk and they get inspired.

Exactly.And I would assume you have a lot of parents who watch these thatfriend group, iterations on certain thing, and consuming all knowledge available.It's those four things.And do those four things, and you'll make it further than you can imagine.And there's outliers.

This is what skews a lot of people's perceptions.They'll find an outlier of, well, this person became very hyper -successful in this thing, but they didn't do those four things.And there's outliers everywhere, but if you look at, statistically, the average, the person listening to this, you're not gonna be this one in a million freak outlier.Statistically, you know, if you want to make a good income doing something you're not currently doing, and you're not currently very knowledgeable in it or have much experience, it's just those four things.Find those people, put in the time, do, but it's like, if you just listen to every Joe Rogan podcast, you're not gonna be a great podcaster.So it's time plus iterations, right?

You would have to go do, an example of that would be do 500 mark podcasts, while also consuming all of Joe Rogan's podcasts, right?So you're doing both, while also consuming all knowledge available about podcasts, while also surrounding yourself with other people who want to be podcasts.And then yes, this podcast might have blown up in a year, statistically, that's not going to happen, right?You have to give yourself like, the average might be four or five years, and some people like me take 10 years, and you just have to be so in love with the journey that you're cool with it.You're just like, I'm just gonna do it till it works out.And, you know, it could be as soon as this will likely will be here, but there's a chance it could be there.

And if that freaks you out, and then scares you, then you probably don't love it enough.But if you're like, well, I'll have fun while I'm doing it, then yeah, do those four things over the long horizon.And, you know, again, you probably won't make $100 million, but if you want to make $100 ,000 a year or whatever, it's not out of the realm of possibility.And just those sentences alone, for a young person, they hear it, it opens like a third eye in their mind where they've just been told their whole life, go to college, get a job.This doesn't even exist to them.

Yeah.Again, it's like, you have to be conservative.about the process and doing a thing that you love to do and trying to get better at it and you know, it's like If you say let's say you want a million dollars.Well, you could win the lottery and You might win the lottery, but the odds are very low or you could find a bunch of people that work really hard And what do they do?Well, they just kept working hard and they figured out what it is they do and they made money like yeah, dude That's probably more likely.Yeah, so just go in the general direction and who knows along the way you might hit it quick Something might happen really quick or you might figure something out and you might be an outlier But the point is the process is available and the process is available to anybody.

You just keep doing something You'll get better at it be objective beef self analytical like recognize what you're doing wrong what you're doing right and get better at it and constantly try to improve and just because something doesn't exist as What is your occupation, you know in a form from 2001 doesn't mean it's not a real job, you know and just because you can't tell people, you know if I told people at a cocktail party in 2009 that I'm a podcaster like that means zero you tell them today they go.Oh amazing Yeah, how long you been doing that?Yeah, like it's a job now Right?So how did it become a job?A job because people figured out how to make it a job and they did it and it worked.And so there's a process.

So that process exists with virtually anything you want to do that somebody does for a living.I don't care if it's rock and roll star, stand up comedian, novelist.There's a thing out there that you want to do that someone is making a living.But meanwhile, there's going to be people who's like, oh, the odds you're making it now.Like, OK.Yeah.

Is that what we're doing?Yeah.We just fucking playing odds.But the odds you're dying are 100 percent.

So once you adopt this mindset, though, then the naysayers go from being brutal to actually being good, because now the naysayers are what stop other people from doing the thing you're doing, which actually increases your odds, right?there's something that makes you nervous and keeps you up at night to like, you don't even really care anymore because you've just heard it so many times.And then it's like, but there are people who hear it and they quit.And so it's technically a benefit for you.So I like to always, not always, but on a lot of things, I like to try to spin it as like a positive too.Like this thing that's annoying, well, what's the positive side of it?

And the positive is technically it'll make less people do the thing you're doing, which makes it easier for you.

I guess it does, but I don't ever think that way.I just think if someone can do it, you can do it.And the problem is, You have to make sure that you're not spending too much time doing it the wrong way.And so that's where it helps that someone's already paved the path.

Oh, yeah.I mean, if you can get a mentor.

Here's the real question.So 2009 content creators, there's fucking very few of them, right?What is what are we missing?Like, what is what is going to be a job that no one sees coming?That's going to be like a content creator or YouTube creator 10, 15 years from now, you know?I mean it would have to be something with AI that yeah, and even see like so what could it even be?

Like what would it be that people are missing that other people are gonna mmm?It's changing so quick like my brain can't even Comprehend like nobody even thought only fans would be a possibility that there'd be a large amount of girls that just show their naked body for a living Yeah.I mean, and not even for a living.Most of them don't even get paid very much, but a lot of them have OnlyFans pages.Some crazy number.It's like 10 % of girls 18 to whatever have OnlyFans.

Is that in the U .

S.?Yeah.Wow.It's a nutty number.

It's crazy.Yeah.And an enormous number of people subscribe.Yeah.I think it's like literally half of American males have at one point in time subscribed.to OnlyFans.

That can't be real.

I think it's like 150 million.

Holy crap.

Yeah, I think it's crazy.I think the numbers are crazy high.

I mean where my head's going if we're trying to predict the future Maybe it would be like AI filmmakers or like something like that, but I don't even I mean, what are you doing there?

You're doing just recreating the prompts and making things like yeah, it's lame But what are we missing because the YouTube thing nobody saw that coming.Yeah podcast thing.Nobody saw that coming either It's not new though.

It's just right the money.

Yeah, I just got the money from a normal ads What also centralized it in like where?Playboy was always a thing where you had to get picked by playboy you know now all you have to do is just take a photo of your box and There's always the local Yeah, I mean, but it's not centralized like OnlyFans is where you go there And there's like thousands, and I don't know how many more than that content creators.You know now.I don't know Time will tell.Yeah, time will tell.But it's just such a fascinating world that we live in, where the number one most watched show in the world is yours.

Like you have the number one, well if it's on YouTube, then it's the number one most watched show, period.In the known universe.You're the most watched person in the known universe.

I opened it up on the way in because I figured we'd talk about the size of the show.In the last 90 days, on just our main channel, it's like around 850 million unique people have watched a video in the last quarter.

That's so crazy.

Yeah, so we're doing around 4 billion views a month.

850 million people is so crazy.Unique too.

it out.or 8 % of them are different humans.So it's like factually like 850 million.Like when I say that, people are like, oh, that's 850 million views.So like, you know, 80 million.But no, it's 12 billion views, 850 million unique.

So it's just like, it's crazy, man.And it's like, what's fascinating is like 10 years ago, like even with cable or whatever, 20 years ago, 850 million people didn't use the same platform, right?It's like, you wouldn't have even been able to reach that many people, even if you were the biggest in anything.It's like a very interesting time where Essentially as the internet usage grows worldwide outside of China So does YouTube usage because if you Google something YouTube pops up or you know now if you're Jim nying something, you know They'll eventually have YouTube or if you buy an Android phone, which most phones have their operating system YouTube's there So like everyone just as you use the internet you end up on YouTube And so that's why you know, even though it's whatever theoretically 3 .2 billion monthly active users I would be shocked if they didn't hit 4 billion in a couple years and yeah like it shows no signs of stopping as the internet's growing and so it's like to be number one on this platform that is basically mirrored to the internet, it's like, it's crazy.It's a really wild opportunity.

And because it's a platform where anyone can upload, the variety of content is extraordinary.Because there's no gatekeepers, like a lot of it's trash and nonsense, but there's so many interesting shows.

There's so many, Interesting shows on science on cosmology on history on fill in the blank there's so many people that just have a Passion for a certain thing and they made a channel and now that channel also knows our pages are very similar probably I have so many like old history videos or it's like some old guy that's just breaking down what were two battle scenes or whatever agreed and like they go as Niche as possible down to like this is like the most you know Largest fights in history and it's like a ranking of like yeah, you know deadliest fights or yeah like I would say like a third of my homepage is like just history videos was here YouTube uploadsSorry, so people watch a billion hours a day on YouTube.I believe so this is upload never mind.

This might be accurate so 500 hours of video every minute three 30 ,000 hours per hour uploaded 720 ,000 hours are uploaded per day Watching just one day's new uploads would take over 82 years day.

Whoa, whoa YouTube YouTube.Well, this is the 20 million videos uploaded a day.That's quoting.That was probably before shorts I bet you now that so many people are posting, you know short.It's probably like way higher now.

That's nuts But I mean, what we're talking about, like having a platform like that where anybody can upload anything, it just makes the variety so intense.Like there's anything you wanna watch, any video you wanna watch on nature, any video you wanna watch on, you have a question about science, just put it in there, and there's some guy who's got a fucking one and a half hour lecture on it.It's nuts.

And that's the beauty, to tie everything together as like a bow, That's why you can learn anything, and you can do anything you want for a living, for the most part, if you allocate the time, because it's all there.There's literally, on YouTube, Harvard classes that are recorded.The same thing you would go into crippling debt to attend is literally there for free.It's all there.All knowledge is available there.It's not easy.

No one's laying out how you're doing with the mothership.Here's A to Z on how you could become a Cam Patterson.It's not necessarily there, which is why it's hard.But all the ingredients are there.You just have to go collect it, put them together, and put in the work to get A to Z, Z being the career you want to do.It's because all the knowledge is there.

I've literally gone on podcasts.countless times and said everything I know about YouTube with no gatekeeping whatsoever.I've literally had people, where was I?I was in some gym, I think it was in LA or whatever, in between shoots just working out, and a guy literally came up to me.No idea who he is, but he's like, I have three million subscribers on YouTube.I started like 18 months ago and I just listened to one of your podcasts and I just did like exactly what you said.

And I got a friend group.I started obsessing over it.And, um, you know, and I did like these analytical things and I just like quit my job a couple of months ago.And I was like.No shot, this is like a coincidence.You were like, you're like tracking me or anything.

He's like, no.And he's in gym clothes sweaty.He's like, I was just riding on the treadmill.And I just wanted to tell you that, like, I literally just quit my job and I'm making more money because I just listened to one of your podcasts.And I was like, whoa.And it was, it's crazy.

But I've had experiences like that countless times where like these, these things, which is why I'm so passionate about sharing it, like opens people's minds.And he's like, yeah, I just, I didn't realize that was a possibility in life, you know?

Well, that's, you're, you're coming from life with a, with a perspective of feast, not famine.And that's the good thing about it, that there's enough opportunity for everybody.

And I have a contrarian view on that because a lot of creators do see other creators as competitors, but I've always been like, If someone's doing well, I don't get threatened.I'm like, yo, let's just film together.Collaborators, not competitors.There's literally trillions of views going around.If you think this person getting an extra, even if they crush it, billion views a year, has any impact on me, you're crazy.It has no impact.

People are sometimes spending four or five hours a day consuming content.They watch their little 20 minute video that they upload every two weeks.no impact whatsoever.And so I think it, and I was really the first person to kind of adopt that mindset and more people are doing it now.But yeah, that's why I go and share everything, like literally to a tee.And like, I'll help people make, you know, some people end up making millions of dollars that I've helped mentored.

And I'm just like, yeah, it's just fun, you know, because they always ask me like,are you doing it?I'm like, why not?You know what I mean?What's the downside?

It's only positive.It's an abundance mindset.And I think the internet encourages that, fortunately.Because television is the opposite of that.So television, the problem was there was only a certain amount of slots.So if the Mr. Beast show was on NBC, and then there was another guy who was on CBS, he might also be at 8 p .

m.on Wednesdays.You're like, fuck that guy.Yeah, true.I'm not going to give him my secrets.Yes, you would never.

But because the fact that YouTube is available literally to anybody and the amount of people that are viewing it is so immense, it's an abundance.And you treat it like that and it actually just makes you grow.Exactly.It's awesome.

It's also if you share with people, they'll share with you.And there's no one who will at this point in my career, be able to go tell me something that'll make me 10 % better, but there are infinite amounts of people that can make me a better storyteller, or better leader, or better communicator, or better at set design.And it's more about grabbing those 0 .1 % here and there and adding them together.And so sometimes I'll give someone something that might fundamentally change everything for them, but then they'll teach me something very small, and I'm like, oh.that's actually very useful, and if I retain it, I can see how that'd be really cool.On the set design, on how we could do a background, or like, hey, after X amount of feet, you don't need as much detail, so now we can put more time into the detailed stuff up front, and sometimes it would be too particular and things really far.

It's all these little things that you just accumulate over being around different people with different expertise.And you just have to like, yeah, you just have to like, some people don't see the value in that kind of stuff, but you can, learn anything or you can learn something from almost anyone.And I do believe that because everyone has like different things and different experiences and stuff like that, especially as a content creator, because you're also making content for millions of people.So even just learning, you know, what a normal person is going through or what their life is like is helpful for being able to relate with them and through the content or make something that is interesting to them.So if you approach people like that, where it's like, I can learn something from you no matter who it is.It's also I feel like not many people take that approach either.

Fuck yeah, dude.I think your approach is very valuable for a lot of people to hear a very valuable for young people to hear because if they just follow those principles and just follow your passion and really be disciplined and focused, you could do a lot of things in this life.Exactly.You'd be like Jimmy.You could.

Probably not.Statistically not.

Statistically not.

But could you be a person with a couple less zeros in all the numbers?Of course.

Yeah.And also just be enjoying your life because you're doing something you want.You're actually creating something.Yeah.And something you'd be proud of and something that people enjoy.And that makes you feel good that people are enjoying your work.

Yeah.And speaking of something you're proud of.So since the last time I was on here, a big thing I've been working on is are you aware of how many kids are working illegal child labor on cacao farms?I think last time I was on here we talked about how I sell chocolate.

Yes.

Yeah.Do you know that there's over a million kids that work in illegal child labor on cacao farms?

Wow.

Where?In West Africa, so Cote d 'Ivoire in Ghana, which is where the majority of the world's cacao comes from.There's rampant child labor.You can ask Perplexity.I'd love for you to pull up data so we can see it, that I'm not just making it up.I think when I last came on here, it was right after I started a chocolate company, and I had no idea how bad it was.

In the last few years, I've been trying to figure out how we can build our own supply chain where we can actually get kids out of illegal child labor.I don't know if you're interested in it, but there's a lot of stuff I'd love to share on that.

That's very cool.

Basically, just ask Perplexity how many kids work in child labor in West Africa, in cacao farms.Right here, 1 .5 to 1 .8 million people, or children.Wow.Yeah.It's pretty wild.And I had no idea.

And it's been like this for decades.So it's so normalized in the chocolate industry that when I would talk to other people who work at chocolate companies or execs, they're just like, yeah, it just kind of is what it is.It's how it works.

So that's just how they get their chocolate, period.

Yeah.I mean, it's not all the labor.It's around, whatever, 46 % of the labor.everyone, you know, that does all the sourcing for Kakao.And I was like, so is there any way I can pay a premium and not have little kids work on my farms?And it literally didn't exist.

I was just so mind blown.And it really was frustrating because it's just like, it's not even, did it not exist?Like, no one really seemed to, like, even think it needed to exist.I was like, you guys, these are kids.You have no issue making billions of dollars in profit on little kids working on the farms.It was a very weird thing.

That's crazy.So that's most chocolate?Well, majority of the world's cacao, as you saw, comes from West Africa.

Holy shit, man.

Yeah, I know.I'm thousands of hours deep into this.And so I met a different company called Tony Chocolony, who is a reporter who started talking about this.

Wait a minute, his name is Chocolony?Tony, but the chocolate brand is Tony's Chocolony.

They did ethical sourcing, and I spend a lot of time learning from them.And I've just been on this journey with Feastables.It's how can we ethically source Feastables cacao?And so we actually, this is a fun thing I've never said publicly.So we started working with certain farms, but then I started around seven months ago, a big case study where we went to five villages that the average child labor there was like 45%.So 45 % of the labor on the farms in these villages was illegal child labor.

We went on the doors and we collected every single data point.We knocked on every door.There's around 10 ,000 people that live in those five communities.We knew everything from the child labor rates to school attendance to everything.And then throughout the last few years, we've just been collecting tons of data on why kidswork in child labor, how you get kids out of child labor, which most of it comes back to poverty.

Big chocolate pays farmers so little that they just can't afford to pay for it.not use children.So part of it is you there's this thing called a living income reference price, which looks at like the cost to actually live there.And you just guarantee your so we guarantee 100 % of our farmers that will pay a living income reference price.And then we work with fair trade, which the cooperatives I was explaining to you, sometimes they're not democratically elected, right?So you can pay more money.

But the cooperative is like someone's skimming off money or taking it, it doesn't flow through to the farmers.So we go through, we make sure it's complicated.It's like, I thought this would be an easier problem to solve.This is a multi year journey for me.But we go to the cooperatives, which again, is just a collection of farms that pool their cacao so they have more leverage, so you can't take advantage of them.And we make sure through fair trade that they're democratically elected cooperatives, so the farmers actually get the money.

We pay a living income reference price.And in exchange for doing those things, they have to let us audit and remediate the child labor on the farms.And so in this five village case study that we did, there's around 10 ,000 people living in there.And about seven months ago, there's around 550 kids that were in illegal child labor in those communities.And so then we started taking over sourcing from there.So we started doing our sourcing principles and paying the farmers living in reference price, fair trade came in, come in, started paying the premium.

And now seven months later, we just got the initial results after we did our check ins and, and some of the communities, we were getting so many kids out of child labor, there literally wasn't a school because kids just worked on the farm.So like some of these we literally built a school so they could go to school.Because the goal isn't just to get the kids out of child labor, it's also to get them an education.Because if you grow up only working on a cacao farm, you have no education.So then you're basically doomed to working on it your whole life, because you don't know anything else.And so we just did our recent wave of check -ins, where we knocked on all the doors, checked school attendance and everything.

And so seven months ago, it was 550 kids -ish, roughly, in illegal child labor.What do you think it was now, basically, six, seven months later?

I don't know, how many?

there.But macroly across the whole country, I mean, you're talking you could get swerves of hundreds of thousands of kids out of illegal child labor.And so my the big way I've been doing or been on is like, step one is have to prove it's possible.So then we can start You know, like most people like you, they just have no idea that there's this much rampant child labor in chocolate.

I had no idea until you brought it up.

I know, which is like crazy.And it's like, it honestly really frustrates me because no one has any idea.And like, everyone's just kind of cool with it.And I think part of the problem, too, is if you were to Google it, they use like confusing language or they're like, yeah, this is our ethical sourcing strategy.But at the end of the day, obviously, Most cows go into big chocolate and you know, they can say they're doing all these things but factually there's all these kids in illegal child labor So it's like I mean, I know what's put in the effort that you're doing when you just said that yeah, and so that's amazing, man Yeah, and well, that's what I'm really excited about and I just wanted to mention it a because obviously your biggest podcast in the world I just want to educate people on it that it's fucking crazy when you're buying chocolate and Be I'm really excited though with what we're doing because I we're essentially with feastables building one of the most effective Like systems for getting kids out of illegal child labor in the world.The more cacao we're sourcing, the more we're able to pay a living income reference price, and then audit the farms, and then get the kids into schools.

And it's pretty interesting.With that village, right now, it was a 90 % reduction.It went from over 500 kids in illegal child labor down to 50.And obviously, we're not done.We're going to keep, over time, trying to get those 50 out of child labor.But now imagine that.

If we can keep sourcing more cacao as we keep growing, and we can keep gettingmore and more kids out of illegal child labor.And then eventually, because I have over a billion followers across all my platforms, I can show these case studies and then just like, you know, berate Big Chocolate into switching over because they make billions of dollars a year in profit.They don't have to use child labor.And, you know, and I think step one is showing that it's actually possible to not use it, because right now, technically, there's not really a way you could like, you know, I think what's really important is getting people to understand that that's happening.

Exactly.And you talking about it right now, now people will be aware of it, because I think the vast majority of people, me included, were not aware.I know.So then they hear they go, wait, hold on.

what about this company that i'm buying chocolate from are they using child labor and then you know and technically i can never like feasible i can't say it's child labor free because you know it's not like i have security cameras on the farm a kid could just walk on it and then you know well He lied, right?So I'll never be able to say that.We're doing everything we can to make it as ethically sourced as possible.And that's why I'm doing these case studies where I can literally factually show people knocking on the doors.Because obviously I know, as I start to talk about this more, there's no doubt in my mind they're going to sue me because obviously Big Chocolate doesn't like the idea that people are learning that there's so many kids in illegal child labor.And because my microphone's so big, they're going to want me to be quiet.

But in a perfect world, they'd hear these messages and they would have a soul and be like, you're right.We shouldn't make billions of dollars in profit off the back of little kids, let's just put a little bit of the money towards getting the kids into school and putting people that, you know, aren't kids on the farms.And so ideally, that's what comes of it.We'll see in the long run.But right now I'm just really focused on building these case studies and really showing like in depth exactly how they could do it.So then hopefully they just come around to, you know.

And give them the avenue to go, oh, we just didn't know.This is cool.Cool.We'll start doing it.I mean, because technically, there isn't really, like, all these shopping companies are so old.Like, technically, the people who built and grew it, like the founders, they're dead, right?

This is third, fourth generation people.Like, some of these people have never built a business from ground up.So maybe you could givethem a little slack and be like, they just don't know any better.It's a problem they don't know how to solve.Fuck them, they know.

I mean, I'm trying to be cooperative because in a perfect world, if we could get them all to switch, I mean, Well, maybe force their hand.

Maybe just making people aware of it will help force their hand.

If I wasn't the biggest YouTuber in the world, if I were, here's a crazy sentence that I do believe to be true, if I stopped caring about this issue and did nothing, then the 1 .5 million kids in illegal child labor, I guarantee you it wouldn't change at all.It wouldn't change at all in the next five, ten years.Who else?Look at how many kids are in illegal child labor in West Africa on cacao farms?Okay, we're back.Big Chocolate sent in an attack.

Yeah, we've had this issue.You're good.

But listen, man, it's just another example that you're an awesome guy.And the fact that you don't just care about money and you really care about doing the right thing and that you've decided to do this is just another example of why you're great.

Thank you.Well, and I wanted to educate people on that.And another thing I'd also, I think is a thing that people should hear is, especially in America, do you know that, I mean, it's probably not going to surprise you, but 40 percent of food that's produced in America ends up getting thrown away?Yeah, and it's and so a lot of what we've been doing is working with it's like working with nonprofits and setting up essentially like, you know So many stores and restaurants just throw away perfectly good food or like they'll have things like if something's like within a week of being expired They just toss it out because whatever but it's like it's perfectly edible There's literally nothing wrong with the food and we've been just setting up like mini There's a 501c nonprofit called sharing excess who crushes at this and we've been funding and building like these Small logistics hubs like one in New York, you know, and we've been through them and then also our food banks we've been able to distribute over 40 million meals to people in need across America and instead of like buying food and taking and storing and distribute it just taking food that would have been thrown away but it's perfectly fine and perfectly healthy and just you know figuring out how in a couple days to just get it to food drives or people in need and that's another thing too.Illegal child labor in Californiaand that are like two things that I feel like people should just be aware of because it's a very solvable thing, you know what I mean?

Like, if you work at a retailer, I'm sure a lot of people here do, that throws away perfectly good food because they're like, you know, they never wanna run a risk of something being bad on the shelf, so they'll preemptively throw it away.Just call a local nonprofit and be like, hey, every week we tend to throw away food around this time, come pick it up.Like, little tweaks like that, is so simple, but would feed so many people in need and save us so much money.And I feel like it's kind of a no -brainer.And I've literally seen it in effect.We're opening up another facility that, over the next 12 months, should be able to distribute around 10 million pounds of food.

So whatever that is, maybe 7 million meals.And it's just taking food that would have been thrown away.And it's kind of mind -blowing that, in America, more people aren't aware of that, because it's a very solvable thing, to be honest.

I think there's so many people that are only concentrating on what's going to make them money and of course you know it's very rare that someone like you thinks about greater good and actually puts a lot of effort.

And in this case, that one doesn't even cost you money.We're just talking about instead of putting it in a dumpster, put it in a truck.But the effort to enact greater good.Well, maybe one of you, if you're at Walmart or I don't even know, some random store or listening to this, just consider it.Don't throw the food away.

You're an awesome guy, Jimmy.Thank you.Thank you for being here, man.It was really fun.I really appreciate it.Congratulations on everything.

And we got to make this zombie show.We'll do it.

We're doing it.

Yeah, I think we should do it.

I'll handle all the work and stuff, but you got to co -produce it.

I'll think about it some more, too.Yeah.I'm going to bounce this around, because I got excited.Yeah.I think there's something to it.

Next time you see me and Joe together, it's going to be fighting off some zombies.All right.

Sounds good.

Thank you.It was awesome.Thanks for having me.

My pleasure.Thank you.Bye, everybody.