Mall Doors Broken At 4 AM For A $400 Swatch x Audemars Piguet Royal Pop Pocket Watch

The world collectively lost its mind over a $400 Swatch this morning.100 cops were deployed to the King of Prussia Mall in Pennsylvania after reportedly a crowd broke down doors at 4 a .m.16 U .S.Swatch stores were forced to close before they could open.

Barcelona sent in riot police.Police evacuated several hundred people from a mall in the Netherlands.India canceled launches in Mumbai and Delhi after one news outlet described the crowd as quote, animalistic.Also reportedly a person in the Indian crowd yelled, we are not animals.Swatch even had to tweet out, to ensure the safety of both our customers and our staff in Swatch stores, we kindly ask you not to rush our stores in large numbers to acquire this product.And doubting in some countries, cues of more than 50 people cannot be accepted and sales may need to be paused.

And the cause of all this is the Swatch Audemars Piguet Royal Pop.

It's a $400 pop art collab between a Swiss luxury watchmaker and a budget brand.And it's actually not a wristwatch, it's a pocket watch, kind of.It's meant to be modular, you can wear it a number of ways.In fact, you have strap companies already scrambling to manufacture wrist straps for it.The resale market's already blown up.On StockX right now, they're selling for anywhere between 1 ,500 to $2 ,600.

So right now with how crazy everything is, you have people saying, just wait.Saying there's no reason to risk a six o 'clock in the morning fist fight or pay four to five.to 10 times how much it costs.But hey, free will is a thing, and we'll have to see how this plays out.So for now, let me know your thoughts in those comments, share to spread the word, and follow to stay in the loop.