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Oza Rangkuti Ngide Hashtag 3S: Sholat, Sabar, S... (Sensor!) – DEpartemen BARokah Podcast | Ep. 1
SHOPEE Indonesia
In the Quran, there's a verse, "... People who swear, they don't even use their mouths. They don't use their mouths. Sometimes, they use their eyebrows.
And we can understand each other.
I see.
For Aribardh, it's like...
Swearing with a stick.
That's right.
That's right! This is Yusril who invited me to the meeting. Why is he late? Usually, the late one is my people. Because in this office, I'm in charge of tolerance and inclusivity. So, it's different from Ormas server. Why is Yusril didn't come?
Assalamualaikum
Sorry, sorry, sorry
Sorry, babe
Sorry, babe again
Sorry, sir I thought I'm Habib?
No, no.
I was just talking to myself. I'm really sorry, sir. But, even though you're Habib, you don't want to call me Habib?
That's the first time. That's the first time.
Oh, you're attacking me.
That's right.
Because it's Ramadhan We're confessing our feelings We're apologizing to each other We can't confess our lies That's right
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Get started freeWe have to start with honesty
You're always on time Since your first time Since your first time You're always on time. From your colleagues. Actually, I usually calculate. I've calculated the name of the person who calculate. My ETA is estimated time arrive.
Oh, okay.
Estimated time arrive. ETA.
If we're in Maps, there's an ETA. ETA is estimated time of arrive. But, why is it still late? Well, it's Jakarta, sir. That's it. That's it, right? Anything can happen in Jakarta.
Yes, that's why it's thrilling. Actually, the time owner is Allah.
That's right.
So we can calculate, but in the end we have to give spare time to happen things that we do not count Humans can only plan Google Maps determines God determines Google Maps can estimate Because there is an ETA
ETA, this? This is a corporate term now. Corporate term. I've adjusted it with the others too. So, our meeting later, the one we had yesterday, it means we started a bit late.
We usually start a bit late. I'll adjust it with the others so that the alignment is perfect.
Wow.
By the way, as a manager in Barokah's department, I want to have an intensive meeting during Ramadan.
Intensive meeting?
Yes, and not only us in the internal, but we want to bring people from the external, who are experts in their respective fields to help us.
Yes.
To break the existing trends. Then to give suggestions. For content strategy, marketing strategy. To support our products. Correct. To support our entire campaign in Ramadan. The one that will be the peak when Shawwal.
We have to really pay attention. We will... This is according to... We follow up from our last meeting with Mr. Hariono. That's...
Who's Mr. Hariono?
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Get started freeEdwin Ton.
Mr. Hariono Edwinminton Mr. Hariono Badminton He's my neighbor I thought I didn't understand the world of badminton No, he's your neighbor Yes, he's my neighbor And Mr. Hariono yesterday We've done a follow up about our meeting yesterday
We're going to have a campaign And we're going to bring some expertise to give us some insight. For the first, because now the consumer, even the population in Indonesia is the majority of young people. The term is bonus demography.
Bonus demography.
Bonus demography.
That's right.
Young people, if I'm not mistaken, now they say they control 60% of the population of Indonesia
Yes
Especially, if you look at the trend in Medsos, now, the blood type is Gen Z
Gen Z
Is Gen Alpha still active?
Gen Alpha is not yet
Not yet
So, it's suitable for the age to shop, right? Not yet Gen Alpha that can fly is
only
a kid
that's not flying anymore
that's him
he's already got an endos
he can't
gen alpha is in control gen alpha but the top tier now is
a kid
a kid
because everyone wants to pray for B want to protect B if from other server, from
eee
B, Alpha
I want to know from Hulu to Hilir Hilir is Lisa? no, I mean from the beginning to the end I I want to know what Gen Z is, what their trend is, what they like, etc. Is there anyone who knows a lot about the world of Gen Z? I've collected some data that we can edit here.
You give the editor a job.
I can't.
Okay, I'll tell you my story.
Not this one.
This one. This one.
I finally got one sample. I'm sorry, but our editor is not Ferry Irwandi. So it's hard. Not all editors are Ferry Irwandi. No, usually he editors are like that. I don't force them.
It's hard. If the editor is busy managing the country, it's hard to find the schedule. Right. I have an expert candidate.
Okay. This is...
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Get started freeI have an expert candidate, sir. He is a... He is a translator of the Jaksal language. What is the Jaksal language? Okay. The current Jaksal language is Jaksal.
Jaksal.
He is famous for... Jaksal is South Jakarta.
That's Joksal.
South Jokja.
This is South Jakarta. He also translates the Jaksal language like... and this is Jasut Jakarta Selatan and he also has a lot of nicknames like Bab Zam no, no, no I think he doesn't know Genzy
because he's old enough to know Genzy he knows Basketball
oh, so this is Bab Zam
no, no, no I know him, I want to get more experience but this is his friend Oh, his friend His friend who broke up his wife He also joined the same band
He is a drummer from Wanjoy Wanjoy is a person who is quite counted in this year's jacksall Oh, so he's a musician Musician, he's also a musician But he started his career as a stand-up comedian But I've read that he said that music is haram Still a bad thing
No, I mean, obviously, music that's disturbing True, like Ken Harpon Bro Music that makes you forget the time of prayer
Right?
Right?
Of course, it's not holy
The point is, it's disturbing
Yeah, it's disturbing
The one whose voice is false but forces you to sing You mean using autotune? No
Okay, who is this person?
This is...
Who is it?
This is... Mas U go to the living room. Yes, let's go.
Mas Oza, please come in.
Oh, I see.
Oza Yusri. Mas Oza is a translator of the Jaksal language. In the past, before the Jaksal language, there was a was a Debesaertian language campus. What is that?
Well...
This...
People...
Gaul language campus. Gaul language campus, but in the Debesaertian era, for example, Alemong, right? Oh, yes. I know, Ma. Ngalam language campus. Ngalam?
Yes.
Ngalam is the opposite.
The important thing is the opposite. It's very dangerous. Happy birthday, Talames Ulang Nuhat. I made the language around 2021. 2021?
That was during the COVID. So now I might have been left out. So to be more credible, I called Indah Ji first for the latest verification.
Indah Ji? Because he's more updated.
Because I'm a bit left behind now.
Oh, I see.
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Get started freeBut it's still relevant, the Jaksal. The language is still used. For example, we want to campaign, we can still use the Jaksal campaign. Jaksal campaign can still be used. But maybe if you want to find a Jaksal demography, what is it like first?
Because Jaksal is actually divided into two. There is the Indah market, there is also Satriya Mahathir.
Well, that's... Satriya Mahathir is still there. Still, still, still.
Still there.
The one who wears this tattoo. Pori, yes.
Satriya Mahathir was there.
He was a legend too.
In the era after COVID, he was a legend too. He was a legend, right? He found the language like that.
He's... If there's a book about the history of Jaksal, if I can make it, he has to be in it.
He's one of the...
At least, he's this much famous.
But he has to be in it.
He has to be in it, even though it's a little bit. But there are Jaksal terms... Not Jaksal, but new Genji terms. Maybe it started from Jacksall. Yes, Oza. It started from Jacksall and then it was absorbed into the Genji language. For example, there is a new term, I want to know, what is situationship, Oza?
Well, situationship is when we... Technically, sorry, this is a bit theoretical. The etymology. The etymology is the social interaction between two young people who are not tied to a status or responsibility, but there is an emotional closeness.
That's the etymology. The etymology. But in short, it's actually adultery.
I thought it was Silaturahmi. Oh, no. More than Silaturahmi. Oh, I see. Situationship. But I want to start from the beginning.
Okay, what is this?
What is Gen Z? Well, because I heard it before, it's Zong.
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Get started freeCorrect.
Oh, that's right. I mean, someone said that to me.
Someone said that.
So what is Gen Z? I once said Zong, and I was attacked on social media. Then I said Zedna Zina, I was also attacked on social media. Finally I decided, oh, Gen Z is about mental health. The important thing is mental peace.
I found out that Gen Z is about Zen. Oh my God. Gen Z.
Zen.
Zen is wise. Wise. The speech is full of wisdom. Yes.
There is a term now, Gen Z means Zen is the best. Yes, it can.
Because there are many people who are into... Right. ...doctrine as well.
Right.
But, you know, Oza, it means like this. Zab is Rikolubis. He is not Gen Z in age. But he influences Gen Z.
Right.
Oza himself is a millennial.
Millennial.
Millennial. But he keeps talking about Gen Z. Even now, I read on X, what is this? Oh, I know about Gen Z. They like to roast Gen Z. It's like that.
It doesn't have to be the language, the trend is from Gen Z. They just follow it. So, Gen Z is easy to absorb information. Because they are actually good listeners, if I may say so. So, when they see people on the internet, they listen to new music, they listen to it too.
Basically, everyone listens to it, except for the parents themselves.
Okay. Everyone listens to listen And maybe the voice of the heart The voice of the heart is heard Oh, it's heard?
Is the voice of the heart heard?
The voice of the heart, of course, if he is a Muslim, it is heard
It must be heard
Okay, okay
I want to know about your habits. Genzy's habits.
Genzy's habits.
Especially when you hang out or what? Maybe first, because Shopee Baroca is an online platform. Maybe online. Online. So, maybe if we discuss this, maybe it's like... Some people say that reading is down.
Then there are people who say that the trend of Ngabu Burit will continue to change every year. Daniel used to play games, right? Boomer maybe going out. If this year, based on my staff, they said, Zanik will be the trend of this year. What is it?
Reading books. I said, what?
It's not that I rarely read. It's not over yet.
Reading books.
They said that.
Mother.
But there's a novel. I support it. Mother. Mother. There's a mother. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, noleh Solehun is right, isn't it? There is a pro-contra. There is a pro-contra. It's a trend in Gen Z.
It's a trend in Gen Z too.
So if I can summarize from what Ozha said, Gen Z is now interested in reading wrong, if you say it's going down.
Yes, actually not.
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Get started freeIt depends on the reading. Yes, because reading 200 pages, it takes 2 hours. And I also feel that it doesn't relate to some Gen Z segments. For example, if Gen Z in the villages, in the train station, the reading interest is still growing.
One day he reads a few Quran verses. Right, right.
If now.
Maybe we also have the mindset that Gen Z should not be just Jack Sell. That's right, all Gen Z.
All Gen Z.
Gen Z platform means there are many. One of them is maybe not too much interest in reading. It's wrong to say that the interest in reading Gen Z has decreased. Actually not. Actually not. Where does Gen Z gather? If in Medsos?
Gather?
Gather.
Just say that Facebook is full of... Boomers. Boomers, especially women. If... What? Where is Gen Z more?
For social media? For social media, it's...
The comments column.
Not bad.
There are usually a lot of comments. Actually, social media is not a problem. The important thing is the account is second. Oh, I see. Oh, yes. Trends second account. Second account.
This trend of second account is also said to be popular in Gen Z. Second account. It is said that second account is still for the limited group.
There is.
What is the term?
Close friend. So that's just second account, close friend. Close friend. But some more radical Gen Z, can have 4-5 accounts, just normal in their lives.
That's in one gadget?
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Get started freeIn one gadget. So there are those who make stalking, there are those who make what, there are those who make post-post.
There are those who make post-posting.
There are those who make post-posting too.
There are those who make close friends. There are. There are those who don't have office friends. And then you share it there. Share it there, share it there. For example, he's out there, he's not wearing a helmet.
Maybe, maybe there is.
But that's interesting. Because, because, actually, from this guy, his background is also, he's also a, what is it? He only has one follower.
Okay.
Hussein Hadar.
I follow Habib Jafar.
Only one?
Yes.
I'm often featured in the content. But from the story of Habib Jafar, if you talk about someone but in the second account, is the sin counted in the second account or the person?
It's a gibberish, but it's close friend.
But this is close friend, it's YTTA. That's close friend. Close for his friends, his friends. But for the angels of the prayer, we can't be close, right? We can still record. We can still record it.
We can still record it. So, at a certain limit, people who have a second account, what's the term? Munafik.
Okay.
It's hard to find another term.
I think we should be honest with ourselves and be responsible for what we do If we have a second account, we tend to say something but not be responsible not be yourself, just because of hatred, anger But for example, according to Habib Jafar, if we talk about someone, but we never mention their name,
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Get started freewe only talk about their behavior.
That means it's a general.
That's what we want to make.
For example, have you ever considered to rape? That's it. So, the interesting thing is, in the Quran, there's a verse, people who use their mouths to swear, or even don't use it.
Don't use their mouths?
Sometimes, we just use our teeth to move our mouths, and we can understand each other.
Like this.
For Tariq Barda, it's like, swearing with a stick, more or less like that.
That's right. That's right.
That's right. That's right.
That's right.
But that's already included. That's already included. That's already included. The important thing is that we both understand. Even that's not just in religious law, even in state law,
if we spread bad information about someone, which is publicly known that it is directed to one person, it can be affected. Oh, even though it's not called.
It's illegal, it turns out.
So actually, we are Mas Roza, we have a campaign, the campaign is that we need insight from the people understand Gen Z the most. Okay, got it. That's why we invited you here, to give us insight about, for example, what is the routine of Gen Z during the fasting month?
Oh, the routine of Gen Z during the fasting month. Starting from the suhoor, for example. Suhoor, well, Genzy was also trending. So, Bukber is not as crowded as Saur out there. It was trending last year, eating Padang. It's actually Saur.
Oh, I see.
Why is that? Because if they open, they are not fasting. Open, not closed, that's not true. Well, Genzy, I can say, including those who are fasting, Well, Gen Z is, I can say, including the fasting period. Because when I was in high school, my friends, millennials,
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Get started freewhen I was in school, at 1 or 2 pm, it was already canceled. And even if it's not canceled, even if it's not canceled, at 5 pm, it's already weak. Whereas when I hang out with Gen Z, at 2 pm, it's not canceled.
At 4 pm, it was still on at 2pm. It was still fresh at 4pm. And when it was almost sunset, he was still strong. I asked him, Genzy, why are you so strong on fasting? He said, we are usually intermittent. Oh, intermittent fasting.
No problem for Genzy.
He's a intermittent person.
So, it's 12am.
Nice.
It's funny
It's like Gen Z is more like Bante
Intermittent
Oh, I'm sorry I'll note it down So, when we communicate with them We don't call it fasting, right? Just say intermittent
Oh, I see
But, is intermittent have a schedule? Intermittent is actually Depends on the time Oh, so they're used to it But is there an intermittent fasting schedule?
Intermittent fasting is actually depending on the time
Oh, it depends on the time The limit is up to you No, I mean, Islam has been teaching fasting for a long time But why is the famous one intermittent fasting? That's it, that's just a term
It's just a term
What he does is connected
It's the same but connected That's why I asked earlier, is there a fasting, a Suhoor, a Buka, no? The same time Because if there is a time, I mean I want to accommodate in Sopi Barokah. Okay. All this time, there are opening schedule, prayer, fasting, fasting. For intermittent, if there is a special schedule, I want to include it in Sopi Barokah too.
Oh, for the apps. Right. We already have a prayer schedule, fasting schedule, opening schedule, fasting, the sahur schedule. It's all there. It's all there.
It's all different.
It depends on the person.
It depends on the person.
Even in the book of Bergenzi, I came and saw that people were eating. Some people eat pasta, some people eat...
Oh, they eat rice right away.
They eat fried rice. But when I saw in the corner, there was a plate and there is another dish, 7. I brought it, wow, Sunnah Rosul. Not just cutting cargo, he said. Cutting cargo. While talking, Sunnah too.
Because the tea is obtained, the religion is obtained too. But the Sunnah is Ganjil. But Ganjil doesn't have to be 7, it can be 1 Ganjil But if it's 7, it's an exaggeration But 7 is Ganjil right? Ganjil
Ganjil, yes, Ganjil It's okay, right? It's okay, but Ganjil is also a fasting, I think
I mean, because it's the the third day of the month.
That's right.
Okay, if we talk about the trend. The trend. If millennial, there was a trend called war tagil. War tagil. Yes, especially during the fasting period. If Gen Z, it's more in the sahur.
If you break the fast, what kind what trend will there be in Gen.G? Well, the trend is maybe not yet read. The simple one, maybe this year there will be at least one book bar in Padel field. There will be one if we are close. I mean, at least one will be there. Because Gen.G likes Padel.
Like Padel. We will see, there is a photo of Genzi holding a racket in his right hand, and Risol in his left hand.
Maybe in 2026 we will see. Because Risol's size is similar to the racket holder. That's right. But, is there any, Oza, I also did an observation and research from my team, and then I followed up for this meeting.
Is it true that there will be a trend, reclub is Ikhwan only?
Is it possible?
If reclub is open, it's Muhrim. Not Muhrim.
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Get started freeNot Muhrim, I mean.
What is feared is Godul Basor.
Oh yeah. It's a jinah matal.
Because we know the various of Padel. Is it possible? Reclubs but Ikhwan only.
Reclubs but Ikhwan only.
It's possible.
So, maybe there's Reclubs, Ikhwan only, or Ahwad only. Is Buka Aurat two words of Padel?
Two words of Pad don't know.
You can close the aura, why? I can also play the padel. I can still close the aura. But have you ever played padel with Ahwad? Never.
Try it.
I mean, try to read it so you know what it's like. If you're a padel player, do you have to wear it like that? On average, maybe someone needs to try it. One person makes a padel court that requires a closed aura. We'll see how fast the court collapses. Because the location may be less strategic.
I mean, like that.
Right? Yes. If so mean like that. Right?
Yes.
If so, how? Next, we prepare the agenda meeting to make Padel Barokah.
Padel Barokah.
Padel Barokah. Which not only makes us healthy in a jasmine way, but also in a spiritual way. So it covers the aura, the spirit, Separate. Or play it in a jazz-money way, but also in a spiritual way. So, it covers the aura, the spirit. Separated. Or play in a closed way.
For example, the net is high, but not a net. But it's closed, so we don't see where the ball comes from. Squash.
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Get started freeSquash. There is another sport.
That's what they say, hitting the wall.
Yes.
So, it means that sports will still dominate the sports industry. Still dominate the sports industry. It could be that it will be a boom in sports. Of course, there will be a big possibility. Reclubs will definitely be crowded. And this is a good opportunity too,
maybe if we want to make a taqjil. Taqjil. So we don't have to look for it outside.
Okay.
So when the azan is in, we can do it right away. We can do the taqjil first. Okay. Three kurma, mineral water, gas. I think that's a good idea. Fasting can't be a reason for us to be lazy. That's right. We still have to do our exercise. Right, guys. Because the aspect of the judgment, the fasting should make the body healthy, so it's not.
And you're with the world. Because of the genji's ritual and behavior, actually in Ramadan, my team and I have also met. So the morning prayer is not a problem for genji, because it's part of their running schedule.
So it's not a problem for Gen Z because it's their running schedule.
Oh, yeah. So, it's not a problem.
That's good.
Zuhur is also not a problem because it's Pilates schedule. Pilates in the afternoon.
Yeah.
Asar, Tenepet-Tenepet, Senja, it's not a problem either. Maghrib, usually they break their fast, eat light mealss before they go to fast.
Yes.
It's normal. Fried food, colak. Oh, normal.
Normal.
After Isha, at 8.30, they eat sushi. So, Isha is also light meal. Even for Traweh, they are diligent with their friends.
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Get started freeYes.
But after Traweh, they go to the bar to drink
and they don't know what to do
they can't that's why I said
it's better not to
they're late in the morning but if for example is there a trend for when traveh put on a strava because the further away from the ship
the more expensive the more expensive it is.
Yes, that's right.
What about Strava?
Maybe this year we can expect it will be there. Because Strava is also getting bigger.
Yesterday there was a trending that there was a person who donated using Strava. He was actually calculating calculate the time estimation But it's not just a tawaf, right? A shahi can also use a strava But the curve is like this It's like this
It's just squares and circles Yeah, my friend also used a strava From... how come it's to the sea?
My friend's friend accidentally fell off the boat He's a mudik, sir. He's from the village
Oh, mudik
He's from the village
He's been in the village for a long time
I mean, look at the people in the corner
They've been hanging around
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Get started freeAll the tribes, I take them as my friends
But...
He still has two funny words
I think there's something more basic that he wants to change
I think that's not a priority
But what I want to focus on is Besides being a patel, Genzy's sport is running. He's running a lot. But during Ramadhan, he's like a man who wants to repent. Is that true? There are a lot of Genzy that doesn't run, but only lend their strava to others.
Yes, because of the phenomenon of jogging. That's a lie.
Yes.
Is that true? That's quite... It started in GBK. Because most of the time, Gen Z run in GBK. I also criticized it. Why do you have to run in GBK? You can run in your house complex.
Maybe it's just a chopper or something. Finally, there was a netizen, maybe at that time, he replied to my comment or tweeted like, it's better if Gen Z runs in GBK, than Boomer runs away from his neighbor's house.
He said that.
And then the train didn't turn, it was straight. Until it went to the village. The train went straight from his house to his in-laws' house? To his parents' house.
Why his in-laws' house?
This is like a war scene.
Since then, I don't attend Genji's running in GBK anymore. Because every generation has their own weaknesses. Okay. So, Genji is running with Padel. The trend is running with Padel. If it's like a bengong...
Because in Korea, it's said that it's already a sport. Bengong? It's not just doing anything, it's already a sport.
So, Sonny Wako is a sportsman. Because he might swims. Because I met him. It means he's sporty.
I want to press it.
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Get started freeBut it's already removed.
I have to take care of it.
This is called self-censoring.
Yes, self-censoring. Yes, self-censoring.
Maybe because he has been doing this kind of content too often.
But what does it mean? How can a bengong do sports?
I don't know. I checked it. It said that bengong burns calories too. Bengong burns calories?
Burns calories.
Oh, I see.
So, finally, it's a sport. It's been admitted it's a sport. It's already recognized as a sport. Okay, okay. Now let's talk about trends.
Trends, yes.
Trends that maybe... If it was a trend in Korea. Yes. The trend in Korea is bonghong.
Yes.
If the trend in Gen Z during the fasting month, what do you think, Oza, what can make Gen Z trending? Is there still a trend like... Usually, if you look at it from a religious point of view, it's like, it's not okay. It's not ethical. What about Ramadan special?
Will it be like Zafin Gambus? Well, Zafin Gambus... What do you think? Well, if it's music, and we can't predict the trend of music.
What will it be like?
Which way? we can't predict the trend of music. What will it be like? Which direction. And now there are many who use music for sports too. Like Gen Z runs in the GBC so that they don't get tired quickly, they use music. I was in the GBC at that time, when Gen Z was running, it was really fast.
I asked, what do you listen to?
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Get started freeMetal music.
Oh yeah.
Oh, that's why it's fast. I asked, what do you listen to? Metal music, oh yeah.
That's why you're fast. The adrenaline is pumping.
The second one, I was even faster. I asked again.
What music?
Punk rock, bro.
Oh, the tempo is higher. Maybe if you listen to it, it's guitar sound. What is it? Sadness before the rain. Sadness before the rain. I'd listen to it in Gita Sal... What's the name? Sedih Aku Sebelum Hujan. Sedih Aku Sebelum Hujan. Maybe it's a relaxing song.
So, the song trend is... In the past, in the boomer or millennial era, Ramadan is full of religion. The Ungu release a religion.
Gigi also released a religion.
Faketosh even released a religion. Faketosh released a song about religion Fagetos even J-Rock J-Rock also released a song about religion J-Rock also released a song about religion Religion songs are not only about oping But all bands in the millennial and boomer era released songs about religion
But Gen Z doesn't have a song about religion anymore Well, maybe not yet, but actually I hope for everyone. Maybe our friends who rule the music industry, especially Genzy musicians, please make a religious song like the old days. For example, like Tensi Dekaka, make it like...
A religious song, but...
Eyo Tensi!
I mean, Tensi Iman. No, there's a religious song but... Eo Tensi! You mean Tensi Iman? No, it's a singer's name. It's a singer's name. What's the difference? Salt and honey in a jar tastes like dates.
It's like that.
There's no difference. Salt and honey tastes like dates. Majri's honey tastes like dates. So, maybe I should sum it up. salt and honey are a form of a religious religion? Correct! The salt is a form of a religious religion?
Correct! That's what I meant I thought you were going to deny it, but you supported it No, I supported it Because there is a form of a religious religion The honey is a form of a religious religion
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Get started freeActually, honey is is already very religious. Yes.
Honey is already religious.
Yes. Honey also has the Habatus Sauda, right? There is Habatus Sauda. Madu Cintan Hitam.
Yes.
Maybe I adjust again for the trend. Maybe more to, if Gen Z wants to make a music trend or a song in the fasting month,
hip-dut.
Hip-dut or... What is hip-dut?
Hip-hop dang-dut.
But actually we don't have to... What? Hip-dut is in control of the music industry too. So what about the religion? The lyrics will be adjusted later. For example, if Edg if you listen to the suggestion, like, my gift before I'm sick,
I think there's no problem.
Nice, nice.
Maybe more to my gift before I'm open. My gift is a date. Correct. My gift is a date. That's a date. Yes, earlier the date was on the top. I've understood so far.
I've been here for a for so long I've been waiting for you for so long
I've been waiting for you for so long
I've been waiting for you for so long I've been waiting for you for so long
Iktikaf is a good artist
Iktikaf is a good artist
Iktikaf is a good artist
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Get started freeIktikaf is a good artist It's not just wrong, even server wise, he's not here. Yeah, he's not our server.
Yeah.
Yeah, yeah, yeah.
He's not here.
Yeah, yeah, yeah.
So, the song trend... So, we hope... We hope there are musicians who control the charts. Hopefully, they can make songs that are...
Elegy.
For example, Jussi Lussi, Lampu Kuning, replaced by yellow light to Musallah. Right? Or Jussi Lussi, but later the voice is like a frog. Yes, for example. A frog's voice. Mas Sosa, this is about the trend. We've got insight from there.
Now, I want to give insight, not just about the trend.
What is it? About not only about the trend.
What is it?
About the message of the trend. The message of the trend. So, the message of the trend. What is the message of the trend that we can...
The message.
Not only the trend, but also the message. The message of the trend.
So, the message of the trend. But, the message. The message. What is it? We usually see Gen Z is good. If you want to make a message, it's not complicated.
He goes straight to CGPT. CGPT make me this, make me that. What are the messages that fit Gen Z in Ramadan? It means the messages that are suitable for us to make a campaign for Gen Z. Yes. Because if Tobat is not wise, too hasty.
Okay.
If Ayukita Puasa is too new. Too millennial.
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Get started freeActually, Gen Z actually wants to join. Whatever the term is, make them relate. Like running sports has been around since... Back then. Back then, when there was a marathon, half marathon, all kinds of things, then they want to join.
So the important thing is the term. So, like we said, look for the term. Look for the term.
Right.
I have one. You got the fasting, right? Intermittent. Intermittent. Don't mention fasting. Now, let's say we make a program like Kultum.
It's a 7-minute course. Yes, a very... It's actually a lecture. So, Gen Z is like, they don't give a damn. What if the lecture is made more relevant to the current era? Maybe they will care. But because the title is still 7 minutes of college.
It's like...
It's not related to him.
If you want, we can change the title. The name doesn't have to be changed. Still Kultum. But we just change the abbreviation.
What is it?
Kulcher 7 minutes.
Oh, Kul Culture 7 minutes. Oh, okay. Culture 7 minutes.
Culture 7 minutes. It's still a sermon. But what are the rules in culture? Is it actually forbidden? Is it actually halal? Well, it can be.
We can bring in the culture.
Yes, yes, yes.
Power becomes intermittent investing. Culture becomes culture. That's it.
Like Tarawih for example.
Tarawih.
Tarawih is very similar to Ramadhan. At night, Genji is usually busy at night. If Tarawih, so in terms of relate to Gen Z, what do we replace it with? Maybe for Tarawih itself is not a problem for Gen Z. Because it's exactly the time when Gen Z will go to Tarawih. At 8, 9 o'clock at night.
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Get started freeBecause that's the time when their parents are f*****.
So I'd rather have a meal with them.
Oh, I see
some of them
after eating, they're full what about you? I'm a trawid some people are like that but it's still safe so it means that to change the term, it's a bit hard
it's a bit hard and it's not a priority yet because it's a term that's And it's not a priority yet. Because it's also a term that is difficult for us to replace. But maybe like fasting replaced by intermittent fasting. To guide, it's still fasting. What kind of teaching do we adjust to a new term?
Yes.
Okay.
What was it for? Kultum?
Culture 7 minutes.
Kultum, right?
Kultum is actually COL. Kultum... Kaltum, right? Kultum is actually CWL.
Kultum... Kaltum 7-minute culture. Nice. Can we use Solomon as a metaphor?
For example.
Maybe Tarawih is like this. Maybe Tarawih is just healing. So, if Gen Z is missing at night, he must be healing in the mosque. By the way of Tarawih, right? Yes, yes. Because he's with prayer, he becomes healing.
Maybe for prayer and dhikr at night, we can be a little bit, what is it? Not replaced, but covered with the meaning of contemplation.
Contemplation, manifesting.
Manifesting, contemplation., itikaf is manifesting? Itikaf, merenung.
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Get started freeYes, manifesting.
Manifesting is also contemplation. Contemplation, merenung, standing in a mosque. That's called contemplation, in the old term, itikaf.
We can do this.
So, if we're not going to do it, it's good.
When are we going to contemplate? Itikaf, we can do this and that So if you do it, it's good
When do we contemplate here? It's more acceptable Yes, it's more acceptable The important thing is how to invite him to worship That's the goal But if itikaf is in a mosque,
if contemplating or manifesting, it seems a bit difficult Where do they usually manifest? Manifesting usually, there's a place for it Oh, there is? But we don't have to mention it here We just give each other references
Different places for different genes
Different manifesting places
So the point is They like a good cover They actually want to be personal They want to be that They want to be covered The cover should be adapted Gen Z language
But still the trend of bookbur Bookbur will still exist Even though Saber will still exist
Saber will still exist
Sauerbraten
Sauerbraten will still exist Bookbur will still be there. Sauerbarreng. Sauerbarreng will still be there. Bukber will still be there. So where do you think the Ngabuburit is? What? The Ngabuburit. What do you do when you open the house?
Before we go to Ngabuburit, we go to Sauerbarreng.
Saber, right?
So, like I said before, there are some Gen Z people who still consume alcohol during this fasting month. For perfume?
Yes, for perfume.
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Get started freeCome on, don't say that.
For perfume, yes. Oh, you drink it?
Yes.
Oh, Homer.
So, we also have to educate GenZi to like, come on, it's fasting month, don't get drunk first. It's better if we have a meal together. Well, I already have... This is actually an idea hashtag, if you want to use it for a program.
This hashtag is okay.
We don't use it. So it's up to you, do you want to use it or not. We'll listen to it first. If we press this, it means no.
Okay.
For example, there's a breakfast event in this office.
Actually, it's called...
Look, his face is tense.
No, no, this is it. Okay. The hashtag is... This is breakfast. So, the hashtag is... This is a breakfast, right? So they don't get drunk, this is like 3 S.
3 S? What is that?
Saber, sober, sabar.
Oh.
Saber, sabar bareng.
Sober means alcohol. Meaning drunk. Sabar means waiting for the impulse. yeah yeah Be patient, wait for the imsah Oh, that's good
Wait for the imsah
Be patient, be patient, be patient
Nice
Be patient, be patient, be patient
Yeah
What if we add 5 S?
What's 5 S?
Be patient, be patient Be patient, be patient Be patient, be patient Be patient, pray, and then go to sleep Nice So, we pray Shopee. After the Eid prayer, we have to pray. After the Eid prayer, we have to pray.
After the prayer, we shop with the intention of helping the MSM. While still awake, let's find the main thing, the right time to pray. Right? Right. After that, we shop. Wake up, let's find the main thing, the right time to pray That's right After that, we just sleep Actually, if it's early in the morning, there's usually a lot of discount
Who are you? I'm the manager
Oh yeah, right
But don't want 6S, I mean
5 is enough. Oh, no. Don't be 6.
Because the addition is good. Be patient, be sober, be patient, pray, shopee. Don't. You were sober. You're just a loser. You're a failure in this program.
So, stop at 5.
That's enough 5 I think that's enough Except for the 6th I think it's on a certain day For example, Friday Sol-Jumat Sol-Ju
Because the important thing is the term Sol-Ju is very close to Gen-Z We turn to positive things So, everyone
Can you believe this is only the first episode? to positive things. So, my friends...
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Get started freeIs it a pity that this is only the first episode? This is the first meeting. This is the first meeting.
This is the first meeting. I think there's no problem. Because this is only a meeting internally. Except this is broadcasted, this is videotaped,
this is asked. That's is a question. Yes, that's right.
Which one?
That's the one, don't say it.
That's the one, don't. If this is our internal meeting.
This is a meeting, right?
Yes, this is our internal meeting. So, I think there's no problem. So, we have 3, 5 or 6 Ss.
Just 3.
Just 3.
Just 3.
Just 3. Three. Three. Be patient. Be patient. Three. Three. For this, Mas Udha. For the open-air trend, it's still there. For time management. Time management where, how many minutes do we do the tajil?
How many minutes, so that what we can't leave is the after Maghrib prayer. There are many Genji and also many of us, not only Genji, who sometimes forget. Because we talk a lot, when we're busy, we forget Maghrib prayer. Yes. For example, but before that, I want to ask Mr. Jafar. If we pray because the prayer room is full,
for example, Sabuhaji, the prayer room is full. For example, Sabuhaji.
The mosque is small.
Maghrib prayer, everyone prays Maghrib. Plaza Senayan is quite full.
Everyone in Plaza Senayan, so that everyone doesn't miss Maghrib prayer. For example, we pray Jama'a and Isha'a, is it okay? If this is a question from other server, maybe it's related. But if it's from our server, I don't think it's related. Because if it's a mosque and a mosque, I think we're just inflating. A lot.
If you're in a mosque, a shop, or a restaurant, even in all malls, there must be a big mosque. Even though it's in basement. So I imagine there is no emergency condition. But if there is an emergency, there is no mosque, no place, then there is... I read it in Habib Jafar's content.
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Get started freeThere is a story from Ibn Abbas that said it's allowed to do so For example, in the time of the Prophet, the weather was too cold The weather was not good, so the penance was allowed There are conditions? There are conditions But it's not allowed, if the reason is the reason of the penance
The important thing is that the effort has been made And the Maghrib prayer is quite long, one hour You can queue up Yes The Sabuhaci prayer queue is one hour long, the prayer queue is a few minutes But the time is cut, sir
Because there is a time limit Because there is a time Because there is a time limit, right?
Because there is a time limit, sir.
What was the context? Buber, right?
Buber.
Buber, he shared roles. There are worldly roles, there are ukhrawy roles. Later, when we eat prayer, we eat.
Yes, in Roli.
Oh, I see.
Yes, you can.
Time management. I have a question. What is it? As a manager, why is Gen Z always late when it comes to his duties? But when it comes to his responsibilities, he says, Sorry, sir, I'm late because I'm in a good mood. He's mocking me.
He's mocking me.
No, no. My employees are Gen Z.
Oh, okay.
I often hear that. If it's 5.30, he's ready. He's done with work. He said, because we're going to Tenggu. Yeah, about his right to go to Tenggu. But if it's his duty, he comes late,
he says, yes, sir, this is the road to Rodin. So if he's late, he'll complain, but if it's late, he won't talk about it.
He won't talk about it.
I often talk about this management Genzy. He often said, why are you late? The important thing is that the presence is not physical, sir. I've been to the Zoom meeting. He said, the presence is not physical. the important thing is in the Zoom meeting.
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Get started freeThe important thing is I was present in the Zoom meeting.
I called digitally, but I was there.
Yes, yes.
You were in the Zoom meeting, there was a Supra behind. So, I think we need to improve the time management for Gen Z. Speaking of Ramadan, I want to focus on the time management. How to improve it? Actually, if it's in terms of mood, maybe what we need to criticize from Gen Z is like...
So, Gen Z is very glorified by mood. Mood is seen from all kinds of zodiac, Tarot, moon sign, all kinds of love language.
Moon sign?
Moon sign.
Nice!
Moon sign.
But zodiac, there is moon sign, what else? There are only zodiac, there is also moon sign. You are Aries, but your moon sign is Pisces. I don't know what it is. So, it tends to Taurus, but it turns out to be gemini zodiac. But maybe sometimes Gen Z also have to realize,
sometimes their behavior can affect the millennial or boomer mood too. For example, he was born, for example, he was at a Zoom meeting. At the Zoom meeting, there was Gen Z who made our mood good, but there was also someone who are in Zoom meetings, which makes our mood go down. How is that, Model?
Some people speak clearly in Zoom. There are people who are muted,
when they turn on the audio, it's a bit noisy.
That's a bit annoying. It's lagging.
We are the ones who install TWS, so it's like,
Ech!
So we have to pay attention to the presence,
helping or reducing it. The point is, the time management, the time management needs to be regulated again. It's not only the rights that are thought about. The obligations are also thought about. About the timing,
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Get started freeno need to think about it again, no need to be confused again, especially if, for example, we are confused about whether it's open or not. If we think about it, have we break our fast? It's about the time. We don't have to think about it anymore because in Sopi Barokah, we have it all. So we don't have to think about it.
What time do we break our fast? If we break our fast, it has to be on time. If it's not on time, we can cancel it. It's the same with the suhoor
True
It's already in Sofi Baroka, right? Yes, I've also heard from a content creator, Habib Jafar
Okay, okay
He's good at a few things
Okay
I mean, he's good at a few things
He's good at a few things He's good at a few things He has the truth. He has the truth. Not many truths, but there are some. There are. There are.
Okay. He likes it.
What?
He likes it.
He also often makes content with my friend, a YouTuber from Madura.
He likes to do it with him.
Oh, that was a long time ago.
Long time ago. Long time ago.
Long time ago.
My friend Long time ago Don't lie Because back then, the trend of salt and honey was already there In them, mixing it Tolerance Back then
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Get started freeI've been
It turns out Before Tensi, they were already first Already mixed up And that's still connected in lyrics My chest hurts
That's why I said, don't just think about the trend, the message So the message is the trend
This Shopee Baroqa is the trend message The message and the message. The message. The message. The message.
The message. The message.
The message.
The message. Everything is there and there is a PM. There is a push notification. Oh, so it goes straight in like there is WhatsApp. That's right. So for example, the main thing if we open is to move. Correct. The main thing if we are in the sahur is to end. So everything is there. The emsak schedule, the opening schedule, everything is there.
Don't be a Muslim that's lazy.
That's right.
Buka is in Kemang, but the time is in Surabaya. It's faster, it's earlier by 10 minutes. For example, why is this in Sobibarok? Don't be like that. Don't be lazy. So, if it's a prayer schedule, we can also... For example, we can stand by in Musalah, about 10 minutes before prayer, it's more helpful.
It's more helpful. So for example, oh, how many minutes left? There's a countdown.
Yes, yes.
Countdown again.
There's a countdown. For example, one more minute, it's done. Instead of rushing, just start with the azan, drink a little,
immediately go to prayer, immediately pray,
finished, ate. I stayed at the reservation in Sabuhaci, I didn't go to the pub. I also just recently found out that some... So I haven't found an excuse yet, but there are malls that the customers are really queueing. There are malls that tend not to queue too much. Before we end the meeting, I want to ask about the food trend. Well, the food trend, breakfast or suhoor, what is Gen Z?
Like what Yusri said, eating food.
Eating food.
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Get started freeEating food. Well, if Gen Z, what is the trend of breakfast and breakfast? Well, actually I have two predictions for the breakfast trend. Because this is just the beginning, right? This is just the first day, right? Okay, okay. Well, usually at Bukber, we like to have white water.
White water.
This year there will be no white water, but there will be infused water.
There will be some that are white, but there is no infused water. There is. That's possible.
Because some hotels like to have... Oh, there's lemon. Sometimes they like that.
Yes, infused water.
Do they use this?
Do they use tumbler? They use this, not dispenser, but glass. And it's like a tank. Like a tank. Although sometimes they put it in their... Tumbler.
Right. And I remember that for all the workers of Sufi Barokah, if you bring a tumbler, be careful on the train, for example.
I mean, what are you afraid of? You're afraid of being swapped with someone else.
Swapped or left behind.
Left behind.
And always double crosscheck. Make sure we are careful.
Yes, yes.
Yes, it's about Tumblr. Be careful with Tumblr. Yes, be careful. Yes, yes.
Okay, okay.
Then the second one. The second one.
Infuse water.
Infuse water. Well, it was actually like a snack. Then like pasta, sushi. I think it will be timeless. Every year there will be people who use it. Like Hamburg pasta.
Hamburg pasta, for example. But we can't put it aside, this is a sporty year. Sporty, right? The sportsmen are really high. So this is my prediction again.
There will be at least 1-5 bookburners, especially in South Jakarta especially, that provides takjil smoothies.
That's this year.
Takjil smoothies means... So there's no coke, but we have smoothies.
I think it will happen in 2000. Oh, I see. Takjil smoothies. Eating will not be replaced by the term carbo-loading, right? No.
Or maybe there will be...
We fast with carbo-loading, can we?
Yes, or if you have suhoor with protein milk, I think it will start to happen.
Protein milk, okay.
Suhoor with protein milk. To neutralize because at night... Yes. Don't mention it again. We have cleaned it. And even if someone wants to have suhoor with protein milk, we don't know if it will trend or not.
But if it does trend,
actually we in Jaksel have prepared the hashtag too.
Oh yeah.
Okay, hashtag. Okay, I fell down.
That's good.
The hashtag.
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Get started freeOkay, hashtag. The rest of the update, I don't have to think about it again. It's a good hashtag. It's a good hashtag. What's the hashtag?
It's not as good as the 3S, but it's more like... We just play it. J5. We need to make sure.
Is it safe?
What's the hashtag? We play it. So the hashtag is short.
You were in the Sawit Yowit era. So the hashtag is short. Because in the old days, it was like...
Sawit Yowit.
This is a good campaign.
This is Saur, protein milk. Hashtag Saur with power. Saur with power.
Good.
Saur with power.
That's for the campaign. Yes, Saur with power. We can use this later. Thank you. Yes, for example, influencers related to sports. Especially if you wake up in the afternoon,
in the morning prayer. Yes, in the morning prayer. So drink Sour with Power Rita in protein milk, no need to eat, no need to do anything.
Already full, already strong.
Already full. Right. full. You're full.
Right. Nice. And maybe to be able to fast, Gen Z in the fasting month, must be fasting in the afternoon, to hold on to hunger and thirst,
to the psychologist too, right? Right. Because the hungry sometimes... Because fasting is not just about holding back hunger and thirst, but also holding back anger, anxiety, anger management, and also antropogenesis. Maybe it's necessary to accompany a psychologist. It will help.
Okay, a campaign for a psychologist can also be a genzi Z and psychology are also closely related. I will summarize a little bit. For this, because our market is 60% young people. And don't forget that one more thing that is my note is that Gen Z is very easy to be persuaded by new terms.
New terms that may be taught already. Actually the same. It's been taught for a long time. But with this new term, Gen Z will be easier to be attached.
True.
So this is MOM, right?
What is MOM?
Minutes of Meeting.
Ah!
That's a new term. It's new. It's new.
MOM.
MOM.
Minutes of Meeting.
Yes, Minutes of Meeting. The result of the meeting.
Oh, sir.
You're saying that everyone is mentioned.
Okay, okay. Okay, okay, okay.
Okay, okay.
I'm here not because of my career. So, I have to learn. I'm here because of the people in here.
I think we have to end the show today.
That's enough.
Oh, that's enough.
That's too much, bro.
If we still get in, what are we doing? That's enough I hope it's in corporate language. Oh, there are two more funny words. Tuful Habib.
Who knows if he's going to be like a robot or a pedestrian.
So, I would like to say that because it's the first day of Ramadan, our fasting is not easy on these early days. So, I have a policy, there is a first day holiday.
First day holiday of fasting? Yes, fasting.
So there's a pregnancy leave, a leave to accompany the pregnant wife. I give a leave on the first day of Ramadan. Today we have to finish it quickly. Okay, or don't take a leave, sir.
What is that?
WFH.
Work from home.
Work from home on the first day of fasting.
So you still work.
Yes. Wherever, work from home Work from home, on the first day of fasting Keep working Wherever, work from the first day There's a cooking, but that's it
The important thing is to stay at home
You can do it at the office At the office, too Okay, then we can go home Okay, we're going to take a break on the first day Okay, okay
Thank you, Mas Uza
Thank you, Mas Uza. Thank you, Mas Uza. Thank you, Mas Uza.
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Get started freeOkay, okay.
Your insight is very good. I hope it can help.
From the hashtag campaign and also...
Especially the hashtag 3S.
Oh, hashtag 3S. 3S, okay.
We won't use the hashtag 3S, thank you. And I like the hashtag, after that it will be developed Because 5 is the Islamic Rukun, 6 is the true Rukun. But why is the last Rukun is the Amal?
Thank you, Wadzuh. Thank you, Wadzuh.
Thank you, sir and Mr. Sustril.
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