Transcribe all your audio with Cockatoo
Blazing fast. Incredibly accurate. Try it free.
No credit card required

SHOCKING: Walmart Pulls Back from U.S. as Trump Tariffs Send Grocery Bills Soaring | Rachel Maddow
Maddow's Brief
There is a specific kind of quiet panic that happens when the thing you rely on, the thing that is just supposed to be there, the thing that feels like the furniture of your life, suddenly threatens to get up and walk out the door. We are used to thinking about the economy in terms of abstract numbers. We look at the stock market ticker tape. We look at the unemployment rate.
We look at inflation percentages that get read out by people in suits on cable news. But the real economy, the one that you and I actually live in, is measured in much more tangible things. It is measured in the gallon of milk. It is measured in the cost of a new set of tires. It is measured in the checkout line at the place where, statistically speaking, more
Americans buy their groceries than anywhere else on earth. That place, of course, is Walmart. And for decades, the deal with Walmart has been very simple. It has been an implicit contract between the biggest retailer in the world and the American consumer. The deal was this. They build the massive logistical empire, they squeeze the supply chain until it screams,
they scour the globe for the cheapest possible manufacturing, and in exchange, you get the lowest possible price. You get the rollback. You get the predictability. You get the sense that no matter what else is happening in the world, the prices at the big box store are going to stay relatively flat.
That was the deal. That was the era of globalization that defined the late 20th and early 21st centuries. But what happens when that deal is broken? Not because shoppers stopped showing up, and not because the company forgot how to do logistics, but because the government changed the rules of the game
so fundamentally that the math no longer works. We're looking at a headline right now that feels like a glitch in the simulation. We are looking at a story that suggests the biggest employer in the United States, the company that is essentially synonymous
with the American retail landscape, is making a strategic decision to pivot away from the United States. Walmart ditching the U.S. sounds like a contradiction in terms. It sounds like saying the ocean is ditching the water. But if you look at what is actually happening
in the policy world, if you look at the decisions being made in the White House and how those decisions ripple out to the loading docks and the distribution centers, this is not just a scare story. This is the logical economic consequence of a very specific political choice. We are talking about tariffs. We are talking about the new aggressive protectionist policies from the Trump administration. And we are talking about the collision between a political ideology that says we can tax
our way to prosperity and the economic reality of a company that relies on moving goods across borders to keep prices down. When you hear that Walmart is ditching the U.S., what we are really talking about is a fundamental restructuring of how they do business, because the cost of serving the American market under these new tariffs has become unsustainable for their business model.
To understand why this is happening right now, you have to peel back the layers of what a tariff actually is. There is a lot of rhetoric out there. There is a lot of tough talk about making other countries pay, about bringing jobs back, about punishing foreign competitors. And that sounds great on a bumper sticker.
It sounds strong. But in the cold, hard light of a corporate boardroom, a tariff is just a tax. It is a tax that is paid at the border, not by the country sending the goods, but by the company bringing them in. So, when the administration announces a sweeping new round of tariffs, they are effectively handing a massive tax bill to companies like Walmart.
And Walmart operates on razor-thin margins. They make their money on volume. They do not have a massive cushion to just absorb a 20 or 60 percent increase in the cost of the goods sitting on their shelves. So they have a choice. They can pass that cost on to you, which destroys their entire brand promise of low prices,
or they can look at the map of the world and say, maybe the American market, with these new artificial costs, is no longer the best place to focus our growth. Maybe we need to shift our supply chains, shift our inventory, and shift our focus to markets where the government isn't actively making it more expensive to sell a toaster or a t-shirt. This is the story that is getting buried under the political noise.
We are so focused on the horse race of who is up and who is down in Washington that we miss the tectonic shift happening in the real economy. If Walmart is signaling a retreat from the U.S. market or a massive reduction in its U.S. footprint or a shift in its supply chain that effectively cuts out the American consumer from the best prices, that is a blinking red light for the entire economy. It suggests that the policy of isolationism, the policy of tearing up trade deals and slapping
taxes on imports, is hitting a breaking point. And the scary part is not just that it is happening. The scary part is that this was predicted. Economists, supply chain experts, and even some of the retail giants themselves warned that if you go down this road of trade wars, the first casualty is going to be the American consumer's wallet.
And the second casualty is going to be the American consumers wallet. And the second casualty is going to be the availability of goods. Think about the sheer scale of what Walmart moves. We are talking about a company that has a GDP bigger than many actual countries. They are the ultimate bellwether. If they are sneezing, the economy has the flu. If they are saying that the U.S. market is becoming too toxic, too expensive, or too
difficult to navigate because of these tariffs, that is not just a business story. That is a story about the viability of the American standard of living. It is a story about what happens when you prioritize political posturing over economic mechanics. And we need to get into the details of this. We need to look at exactly which tariffs triggered this.
We need to look at what ditching the U.S. actually looks like in practice. Does it mean store closures? Does it mean empty shelves? Does it mean prices doubling overnight? And we need to understand how we got to a place where the American government and the American economy seem to be at war with each other.
"99% accuracy and it switches languages, even though you choose one before you transcribe. Upload → Transcribe → Download and repeat!"
— Ruben, Netherlands
Want to transcribe your own content?
Get started freeThis isn't just about one store. This is about whether the economic system we have built over the last 40 years is being dismantled brick by brick and what that means for your grocery bill next Tuesday, because when the dust settles, it is not the politicians who pay the price.
It is the person standing at the register watching the total go up and up, wondering what happened to the deal we thought we had. To understand the gravity of this moment, we have to look at the architecture of the machine itself. We have to go back to Bentonville, Arkansas, and look at what Sam Walton actually built.
We tend to think of Walmart as a place where we go to buy things, but economically speaking, Walmart is an import engine. It is a massive vacuum cleaner that sucks up goods from manufacturing hubs around the world, primarily Asia, and deposits them in American living rooms. For 40 years, the economic logic of this country was built on a specific tradeoff. We allowed our domestic manufacturing base to atrophy.
We watched factories close in Ohio and Michigan and Pennsylvania. We watched those jobs go overseas. And the political class, Democrats and Republicans alike, told us that this was the natural order of things. They told us that while we might lose the factory jobs, we would gain something else, access to an endless river of incredibly cheap goods.
You might not make the microwave anymore, but you can buy a microwave for $40. That was the tradeoff. That was the globalization bargain. And Walmart was the physical embodiment of that bargain. They perfected the logistics of moving a shipping container from Shenzhen to Long Beach to a distribution center in Kansas faster and cheaper than anyone else in history.
But now that machinery is grinding gears, and it is not because the ship stopped running. It is because the political consensus that allowed that machine to operate has been set on fire. When the Trump administration began its first trade war, it was a skirmish.
It was steel and aluminum. It was a few specific categories. It was steel and aluminum. It was a few specific categories. It was disruptive, sure, but it was manageable for a giant like Walmart. They could hedge, they could stockpile, they could squeeze their suppliers a little harder.
But what we are seeing now, what is driving this headline about Walmart ditching the US, is a total escalation of hostilities. We are talking about universal tariffs. We are talking about universal tariffs. We are talking about a policy that views every incoming ship
not as a delivery of goods, but as an economic invasion that needs to be repelled. And when you institute a blanket tariff, whether it is 10%, 20%, or 60% on specific countries, you are effectively detonating the foundation of the Walmart business model. Think about the math of a discount retailer. This is the boring part that explains everything.
Walmart does not make a lot of profit on each item. If you buy a $5 t-shirt, they might make pennies on that transaction. Their power comes from selling a billion t-shirts. Now imagine the government steps in and says, that t-shirt now costs the importer, Walmart, an extra dollar in tax.
One dollar. It doesn't sound like much. But if the profit margin on that shirt was only 50 cents to begin with, the business model just evaporated. You are now losing money on every single shirt you sell.
So what do you do? You cannot simply absorb the cost. You cannot just tell shareholders, sorry, we aren't making money this year. You have two options. Option A, you raise the price of the T-shirt to $7. But if you do that, your customers,
who are often living paycheck to paycheck, stop buying the T-shirt. They can't afford it. Option B, you stop trying to sell T-shirts in America. You look at the map and say, where else can we do business? And this is where the ditching comes in. This is the part that should send a shiver down
the spine of anyone who cares about the American economy. Walmart is looking at the United States, its home, its birthplace, its biggest market, and it is seeing a hostile environment, not because of taxes on profits, but because of taxes on inventory.
So logically, they are pivoting. They are looking at markets in Mexico where they have a massive presence. They are looking at India where they own flipkart. They are looking at places where the government is not actively trying to make imported goods more expensive. If the U.S. government makes it prohibitively expensive to act as an importer, Walmart will
simply stop acting as an importer for the U.S. and start focusing its capital where the goods can still flow freely. We are seeing the incentives realign in real time. For decades, the incentive was, build it in China, sell it in America. Now, the incentive structure created by these tariffs is, build it in Vietnam or Mexico and sell it, well, maybe sell it there, too, or sell it in Europe, or sell it anywhere but the place
that just put up a massive paywall at the border. The irony, of course, is thick enough to cut with a knife. The stated goal of these tariffs is to bring manufacturing back to the United States. The theory is that if Walmart can't import that T-shirt cheaply, they will be can't import that T-shirt
cheaply, they will be forced to buy a T-shirt made in South Carolina. But that assumes there is a factory in South Carolina ready to make T-shirts. It assumes there is a workforce ready to sew them. It assumes the raw cotton and the dyes and the machinery,
Transcribe all your audio with Cockatoo
Get started freewhich are also probably imported and now tariffed, are available. But supply chains don't turn on a dime. You cannot replace 40 years of global infrastructure with a press release. So in the interim, and the interim could last for years, we are left in a void. The foreign goods get too expensive, the domestic goods don't exist yet, and the retailer that
connects the two decides to pack up its ball and go play in a different stadium. This isn't just about corporate strategy. This is about the dismantling of the consumer economy as we know it. When a company the size of Walmart decides that the U.S. market is too risky or too expensive because of government policy, they aren't just closing a few stores. They are rewiring the global flow of capital.
They are saying effectively that the American consumer is no longer the most attractive customer in the world. And why would we be? If everything we want to buy has a penalty tax attached to it, our purchasing power collapses. Walmart sees this. They have the best data in the world. They know exactly what happens to demand when prices go up by 5 percent, let alone 20.
They see the cliff coming. And rather than drive off it with the rest of us, they are steering the ship toward calmer waters. The system works by following the path of least resistance to the highest return. For half a century, that path led directly to the American suburban shopper. Today, thanks to a policy that prioritizes trade wars over trade flow, that path is being blocked.
And Walmart is doing exactly what a rational economic actor does in that situation. They are finding a new path, one that might bypass us entirely. We have to be very clear about who takes the hit here. When the elephants fight, it is the grass that gets trampled. And in this economic brawl between the White House and the global supply chain, the grass is the American family earning less than $50,000 a year.
It is important to strip away the political language of winning and look at the accounting of paying, because someone always pays. There is no such thing as free money in economics, and there is certainly no such thing as a free trade war. When Walmart faces these new tariff costs, and they decide to reduce their exposure to the U.S. market, or when they inevitably raise prices on the goods that remain, that cost
is not being borne by the Chinese government. It is not being borne by the factory owner in Vietnam. It is being transferred directly and immediately to the receipt in your hand. Economists have a term for this. They call it a regressive tax. It means a tax that hits poor people harder than it hits rich people.
If you are a billionaire and the price of a gallon of milk or a pack of socks goes up by 20 percent, you do not even notice. It is a rounding error in your daily life. But if you are a single parent counting every single quarter to make sure you can put food on the table until Friday, that 20% increase is a catastrophe.
It is the difference between having dinner and not having dinner. And this is the cruelty at the heart of this policy. Walmart's entire existence, its whole corporate identity, has been built on serving that specific demographic, the cost-conscious consumer,
the people who need the low prices the most. By targeting the supply chain that makes those low prices possible, the administration is effectively levying a massive tax on the very people they claim to be championing. They are taking money out of the pockets of the working class
and telling them it is for their own good, that it is patriotic to pay more for necessities because it sends a message to the world. But who actually benefits? If the consumer loses and the retailer loses, surely someone is winning, right?
Well, follow the money. In the short term, the federal government collects the tariff revenue. It goes into the Treasury. It becomes a slush fund that the administration can use to hand out subsidies to the industries that get hurt the most by the retaliatory tariffs that
always follow. We saw this with the farmers in the last trade war. The government broke the market with tariffs. The farmers lost their customers overseas. And then the government used the tariff money to write checks to the
farmers to keep them quiet. It is a circular, broken system where the government breaks your leg and then offers you a crutch that you paid for. The other winners are a handful of domestic industries that have been lobbied for protection. If you make widgets in America and you can't compete with the price of imported widgets, you love tariffs.
You want the government to make your competitor's product more expensive so you can't compete with the price of imported widgets, you love tariffs. You want the government to make your competitor's product more expensive so you can raise your prices without improving your product. It protects inefficiency. It rewards lobbying power over innovation. And look at the asymmetry of power here.
Walmart, as massive as it is, acts as a proxy for the consumer. When they fight against tariffs, they are fighting to keep prices low. When they give up, when they ditch the US market strategy because the headwinds are too strong, they are abandoning that proxy war.
They are saving themselves. Walmart has the capital to survive this. They have billions in cash. They have global operations. They can weather the storm. The family in rural Ohio does not have a plan B.
They do not have a global supply chain to pivot. They are stuck in a local economy that is about to get significantly more expensive. This brings us to the issue of access. We talk about prices, but we also need to talk about availability. In many parts of this country, Walmart is not just a store. It is the infrastructure. It is the grocery store, the pharmacy, the clothing store, the tire shop, and the bank all rolled into one.
"Cockatoo has made my life as a documentary video producer much easier because I no longer have to transcribe interviews by hand."
— Peter, Los Angeles, United States
Want to transcribe your own content?
Get started freeIt is the only game in town. If Walmart scales back its U.S. operations, if they stop carrying certain low-margin goods because the tariffs make them unprofitable, we are going to see the expansion of what sociologists call deserts—food deserts, pharmacy deserts, retail deserts. We are talking about communities being hollowed out, not by a natural disaster, but by a policy
disaster. The decision to slap tariffs on everything is a decision to make it harder to be poor in America. It is a decision to make it harder to be poor in America. It is a decision to make it harder to live in rural America. It is a decision that prioritizes a nostalgic fantasy of an industrial past over the urgent, daily reality of millions of people who just need to be able to afford their lives.
And the tragedy is that the people being hurt the most are often the ones who cheered the loudest for the tough talk, not realizing that the toughness was aimed squarely at their own purchasing power. The America First policy, when filtered through the mechanism of tariffs, ironically puts the American consumer last. It puts them behind the domestic lobbyist, behind the government revenue collector, and behind the political narrative.
Walmart is simply reading the writing on the wall. They are looking at the scorecard and realizing the game is rigged against the importer and therefore rigged against the customer who relies on imports. And so they are taking their ball and going home,
leaving us to stare at the empty shelves and the higher price tags, wondering when the winning is supposed to start. And this is where the political theater really separates from the economic reality and where the story gets darker, because when the prices inevitably spike and when the inventory starts to dry up, the architects of these tariffs are not going to stand at a podium and say,
we did this, we made a policy choice that raised your cost of living. That is not how politics works. Instead, we are already seeing the pivot to a different narrative. We are seeing the administration and its defenders preemptively framing this not as a consequence of tax policy, but as a failure of patriotism. They will point a finger at Walmart and say, look at this wealthy corporation turning its
back on America. They will call it corporate greed. They will call it price gouging. We have seen this playbook before. When you break the market mechanics, you have to find a villain to blame for the broken pieces.
And a massive, faceless corporation like Walmart is the perfect villain. It is easy to hate. It is easy to demonize. But we have to be smarter than that. We have to look at the incentives. Walmart is a publicly traded company.
It has a fiduciary duty to its shareholders not to light money on fire. If the government creates an environment where importing goods is a money-losing proposition, the company is legally and structurally obligated to stop doing it. To expect them to absorb massive losses out of a sense of national loyalty is not an economic strategy. It is a fantasy.
It is asking a shark to stop swimming. The administration knows this. The trade representatives know this. But they are banking on the fact that the explanation, the part about supply chains, margins and tariff pass-through rates, is too complicated for a 30-second attack ad. They are banking on the emotional resonance of America First, overpowering the mathematical
reality of America Expensive. This brings us to the key actors who are steering the ship into the iceberg. On one side, you have the ideologues in the White House who view trade deficits as a scorecard of winning and losing. They genuinely believe, or at least they claim to believe, that if you punish imports enough,
factories will magically sprout out of the ground in the rust belt like mushrooms after rain. They are operating on an economic theory that dates back to the 1800s, ignoring the complexity of the modern integrated global economy. On the other side, you have the corporate executives
in Bentonville. These are not sentimental people. They are data people. They are logistics people. They are looking at spreadsheets that show the U.S. market becoming increasingly volatile, increasingly regulated by whim, and increasingly costly.
And they are making a cold calculation that the future of their growth lies elsewhere. And that is the blinking red light that we ignore at our peril. It is bigger than Walmart. It is bigger than tariffs. This is a signal that the United States is losing its status as the default safe harbor for global capital.
For the last 70 years, the selling point of the American economy was stability. We had the rule of law. We had predictable regulations. We had a massive consumer base with money to spend. Companies tolerated high taxes or strict labor laws in other countries because the U.S. was the steady anchor.
But if the U.S. government starts behaving erratically, slapping massive tariffs on allies and adversaries alike, threatening companies that try to leave, intervening in private business decisions, then the U.S. stops looking like a safe harbor and starts looking like a risk. Walmart pivoting away from the U.S. is the canary in the coal mine. If the biggest retailer in the world, an American icon, decides that the risk premium of doing business here is getting too high, what is Apple thinking?
What is Amazon thinking? What is Ford thinking? We are risking a capital flight where companies don't just move their factories, they move their focus. They stop innovating for the American consumer and start designing for the Indian consumer or the European consumer or the Southeast Asian consumer, we become a legacy market, a big, expensive, difficult
place that companies deal with because they have to, not because they want to. This creates a feedback loop of decline. As companies invest less in the U.S. market, the quality of goods goes down, prices go up, and the consumer experience degrades. That makes the market even less attractive, which leads to less investment. It is a death spiral. And it is being triggered not by market forces, but by political vanity.
Transcribe all your audio with Cockatoo
Get started freeWe are dismantling the intricate web of global trade that gave American consumers the highest purchasing power in history, and we are replacing it with a fortress economy. The problem with fortresses is that while they keep enemies out, they also keep resources out. They keep innovation out. And eventually, the people inside the fortress realize they are trapped.
The accountability for this lies squarely with the people who think they can rewrite the laws of economics with a Sharpie. They are gambling with the stability of the entire American marketplace. And as Walmart's move shows, the house is starting to lose. The smart money is already looking for the exit, and as usual, the rest of us are left holding the bag.
We spent 30 years in this country having a very loud, very heated argument about whether Walmart was good for America. We argued about what it did to small businesses. We argued about what it did to wages. We argued about the aesthetics of the big-box store replacing the quaint downtown.
But while we were having that argument, a fundamental shift occurred. Walmart stopped being just a competitor to the local economy and became the local economy. In thousands of towns across the United States, the supercenter is not just the primary grocer, it is the primary employer, it is the primary grocer, it is the primary employer, it is the town square, it is the tax base. So when we talk about Walmart ditching the U.S. strategy or scaling back its presence
because the tariff environment has made the math impossible, we are not just talking about a corporation changing its quarterly projections. We are talking about the potential collapse of the economic anchor for huge swathes of the country. If the supply chain contracts, the labor needs contract. If you are importing fewer goods, you need fewer longshoremen to unload them.
You need fewer truckers to haul them. You need fewer people in the back of the store stocking the shelves. You need fewer cashiers. The tariff policy, which sells itself as a job creator, acts in practice as a job destroyer for the service and logistics sector, which is where most Americans actually work.
We have to look at the human geography of this. The places that voted most overwhelmingly for the protectionist policies, for the walls and the tariffs, are often the places most heavily dependent on the Walmart ecosystem for survival. It is a cruel irony. The policy is sold as a way to punish the foreign adversary, but the kinetic energy of that punishment
lands on the checkout clerk in rural Pennsylvania whose hours just got cut because foot traffic is down. It lands on the checkout clerk in rural Pennsylvania, whose hours just got cut because foot traffic is down. It lands on the family that realizes their paycheck, which hasn't gone up, now buys significantly less than it did a month ago. And this is where the systemic danger lies. When you introduce this level of friction into the economy, when you make it harder to buy, harder to sell, and harder to move goods, you are essentially putting sand in the gears of the engine that drives American living standards.
We have grown accustomed to a certain baseline of availability and affordability. We assume that if we need a winter coat for a child, we can find one for $20. We assume that fresh produce is available year round. These are not laws of nature. They are the results of a specific, highly tuned global economic system.
When you take a sledgehammer to that system in the name of political toughness, you don't just get more expensive coats. You get a fundamental degradation of the quality of life. And there is a darker psychological component
to this, too. An economy based on abundance feels different than an economy based on scarcity. For the last generation, even if you were struggling, there was a sense that the market was trying to serve you. It was trying to get you goods cheaper, faster, better. That is the engine of consumer capitalism.
But a tariff-based economy is an economy of denial. It is an economy that says, no, you cannot have that cheap car, you cannot have that cheap lumber, you must pay the premium for the domestic version, or you must go without. It shifts the power dynamic. It tells the citizen that their primary role is not to seek the best value for their family, but to subsidize the industries the government has decided to protect.
It turns the consumer into a captive. And when a giant like Walmart sees that the consumer is becoming a captive and that the government is the captor, they realize there is no room for them to operate their specific business model. They can't offer everyday low prices in an economy designed to create everyday high tariffs. So they pull back.
They invest in automation to cut labor costs even further. They shrink their footprint. They focus on the affluent suburbs, where people can absorb the price hikes, and they leave the marginal communities behind. This is how inequality deepens. It isn't just about the gap between the rich and the poor.
It is about the gap between the rich and the poor. It is about the gap between the protected and the exposed. If you are in a protected industry, maybe you see a wage bump, though history suggests the owners keep the profits and the workers get nothing. But if you are in the exposed economy, which is almost everyone else, from the retail worker to the retiree on a fixed income, you are left to navigate a world that has suddenly become hostile to your survival. The ditching of the US by major multinationals
is the first sign of this decoupling. They are decoupling not just from China, but from the American working class. They are deciding that the headache of navigating our political dysfunction is no longer worth the profit
they can squeeze out of our wallets. And that leaves us alone in the store, staring at the empty spaces on the shelves, realizing that the political slogan on the bumper sticker didn't mention anything about the store closing down. We are watching the erosion of the infrastructure of daily life, and we are being told to call it a victory.
But when the lights go out in the strip mall, it doesn't feel like winning. It feels like we have been sold a bill of goods It feels like we have been sold a bill of goods by people who never have to check the price tag.
"Your service and product truly is the best and best value I have found after hours of searching."
— Adrian, Johannesburg, South Africa
Want to transcribe your own content?
Get started freeGet ultra fast and accurate AI transcription with Cockatoo
Get started free →
