The Downfall of Hype

In an ad for a waterproofing product, the company's president pulled wire mesh off a chicken coop and said you could make a boat out of that mesh if you coated it with their product. The video blew up online in just a few days. A university in New York decided to see if that was actually true and put it to the test. The students brought a boat made from wire mesh and started putting the waterproofing on it. Using flashlights, they kept adding thick, even layers, making sure every spot was covered. The whole job took about three days. When they set the finished

boat in the water, it didn't leak, just like the ad said. Thanks to the student's test, boat in the water, it didn't leak, just like the ad said. Thanks to the student's test, people trusted the product even more.